Purito skincare
Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.
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Purito is cherished for thoughtful moisturizers, serums, sunscreens, makeup removers, and more, which rely on gentle formulas. Its products suit dry skin and sensitive skin best, offering soothing daily care. For acne-prone skin, the standout choice is the Centella Unscented Toner, while skin with dark spots benefits from the Daily Soft Touch Sunscreen, and mature skin finds support in the Centella Unscented Serum. The brand continues to provide reliable nourishment for a calm complexion.
This page covers some of the most popular Purito products; for the whole Purito range, with a fit score for every product, use the Lovi app.
Other Purito products
People Say
★4.6Overall rating based on 15.6k+ reviewsReviewers most often praise Purito for lightweight hydration, soothing redness, and gentle formulations for sensitive skin. The most common complaints are insufficient moisture for dry skin and clogged pores or breakouts on acne-prone skin.
Highlights
Lightweight moisturizers Mostly Mentioned
- “absorbs instantly into skin — Oat-in Calming Gel Cream”
- “perfect weight, not too light not too heavy — Mighty Bamboo Panthenol Cream”
- “sinks in instantly without residue — Deep Sea Pure Water Cream”
Soothing and calming moisturizers Mostly Mentioned
- “calmed my redness immediately — Oat-in Calming Gel Cream”
- “helped calm down my acne — Mighty Bamboo Panthenol Cream”
- “calms down my redness immediately — Deep Sea Pure Water Cream”
Gentle and lightweight serums Mostly Mentioned
- “calmed my redness instantly — Centella Unscented Serum”
- “no stinging on sensitive skin — Centella Unscented Serum”
- “absorbs immediately — Centella Unscented Serum”
Acne-safe and barrier-supporting moisturizers Mostly Mentioned
- “fungal acne safe — Oat-in Calming Gel Cream”
- “love that it has no scent — Oat-in Calming Gel Cream”
- “strengthens moisture barrier — Mighty Bamboo Panthenol Cream”
Insufficient moisture in moisturizers Sometimes Noted
- “skin felt tight after an hour — Oat-in Calming Gel Cream”
- “incredibly drying for me — Mighty Bamboo Panthenol Cream”
- “not moisturizing enough for winter — Deep Sea Pure Water Cream”
Serum performance and finish issues Sometimes Noted
- “metallic scent — Pure Vitamin C Serum”
- “turned brown quickly — Pure Vitamin C Serum”
- “didn't see any difference — Centella Unscented Serum”
Sources: lovi.care, iherb.com, yesstyle.com, reddit.com, skinsort.com, stylevana.com, and more
Questions and answers
Is Purito good for oily skin?
Purito is a good fit for oily skin, as Lovi rates the Purito-focused routine High for oily skin. Reviewers often mention its lightweight and soothing moisturizers, helping keep oily skin calm and smooth.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
Is Purito worth it?
Purito is worth it for shoppers seeking gentle and lightweight care, as Lovi rates its routines Superior for dry, sensitive, and acne-prone skin. Reviewers mostly mention that the moisturizers are soothing and the serums are gentle, though some note occasional issues with finish or insufficient moisture.
What are Purito's best products?
Purito's best products for the skin are the Centella Unscented Serum and the Daily Soft Touch Sunscreen, which both rate Superior for sensitive and dry skin. Reviewers often mention these items as being gentle, lightweight, and soothing.
Which Purito moisturizer is best for dry skin?
Does Purito cause breakouts?
Purito is unlikely to cause breakouts, as the Purito products on this page are fragrance-free and reviewers frequently mention their lightweight, acne-safe moisturizers. Lovi rates the Purito-focused routine for acne-prone skin as Superior.
Is Purito fragrance-free?
Yes, every Purito product on this page lists no fragrance in its ingredients.
What are the key ingredients in Purito products?
Purito features ingredients such as centella asiatica extract to help soothe the skin, panthenol to support the skin barrier, and niacinamide to help improve skin tone and aging signs.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
How do I build a Purito skincare routine?
To build a Purito routine for dry skin, start your morning with the Centella Unscented Toner, followed by the Deep Sea Pure Water Cream, and finish with the Daily Soft Touch Sunscreen. In the evening, cleanse first with the From Green Cleansing Oil, apply the Centella Unscented Serum, and moisturize with the Deep Sea Pure Water Cream. Lovi rates the Purito-focused routine for dry skin as Superior.
Where can I buy Purito, and how much does it cost?
Purito is available to buy on Lovi from stores in France, with prices ranging from €12.98 to €27.18 and most items costing between €16.80 and €18.90.
What are good alternatives to Purito?
Good alternatives to Purito include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated brand pages on Lovi.
Purito vs SKIN1004: which is better?
Purito and SKIN1004 both rate Superior for dry, sensitive, and acne-prone skin, with Purito also rating Superior for combination skin and SKIN1004 rating High. Lovi rates the Purito-focused routine Superior for dry skin, sensitive skin, combination skin, and acne-prone skin, while the SKIN1004 routine rates Superior for dry skin, sensitive skin, and acne-prone skin, and High for combination skin. Both brands offer similar high-performing options, so the better choice depends on personal product preference.
Who owns Purito, and where is it from?
Purito is a Korean brand founded in 2017, owned by Corstone Capital since 2022.
Is Purito cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Purito as cruelty-free.
Is Purito good for dry skin?
Yes, Purito is well suited for dry skin, and Lovi rates the Purito-focused routine for dry skin as Superior. Reviewers mostly mention that its moisturizers are lightweight and soothing, helping to keep dry skin comfortable. Every Purito product on this page lists no fragrance in its ingredients.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
Which Purito sunscreen is best for sensitive skin?
The Daily Soft Touch Sunscreen is the best Purito sunscreen for sensitive skin, and Lovi rates it Superior for this skin type.
Is Purito good for sensitive skin?
Yes, Purito is well suited for sensitive skin, as Lovi rates the brand-focused routine for sensitive skin as Superior. Reviewers frequently mention that the brand's moisturizers are soothing and calming, and every Purito product on this page is free from added fragrance.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
Is Purito good for acne-prone skin?
Purito is a great choice for acne-prone skin, as Lovi rates the Purito-focused routine Superior for this skin type. Reviewers often mention that the brand's moisturizers are acne-safe and help support the skin barrier, while every product on this page is fragrance-free.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
Is Purito good for skin with dark spots?
Purito is a great choice for skin with dark spots, as Lovi rates products like the Centella Unscented Toner and Daily Soft Touch Sunscreen as Superior for this skin type. Reviewers frequently highlight the brand for offering acne-safe and barrier-supporting moisturizers that help keep the complexion calm and even.
Is Purito good for mature skin?
Purito is a great choice for mature skin, as Lovi rates the Centella Unscented Serum and the Daily Soft Touch Sunscreen as Superior for this skin type. Reviewers frequently mention that the brand's serums are gentle and lightweight, while studies show that Centella asiatica helps support skin recovery and soothing.
Pharmaceutics, 2024Indian Journal of Pharmaceutical Sciences, 2016
Research behind Purito's key ingredients
Topical glutathione amino acid precursors protect skin against environmental and oxidative stress
Dead Sea minerals: New findings on skin and the biology beyond
Functional properties and skin care effects of sodium trehalose sulfate
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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