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Good Molecules vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Good Molecules and Simple are skin care brands that offer targeted daily formulations for diverse complexions. The American brand is cherished for its serums, moisturizers, eye products, and exfoliants featuring glycerin and hyaluronic acid, suiting dry and combination skin best. Meanwhile, the British brand is deeply loved for its gentle moisturizers, makeup removers, cleansers, and toners incorporating niacinamide and glycerin, which suit oily and acne-prone skin best. These two options differ primarily in their ingredient profiles, specific product lineups, and the primary skin types they are designed to support.

Good Molecules is an American skincare brand founded in 2019 and owned by Beautylish, Inc..

beautymatter.comgoodmolecules.compitchbook.compreqin.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Good Molecules and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Good Molecules vs Simple products

People Say

Good MoleculesSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “no skin purging — Good Molecules Gentle Retinol Cream”
  • Affordable Price and Great Value Mostly MentionedOften Mentioned
    • “best value for money — Good Molecules Hyaluronic Acid Serum”
    • “great value — Good Molecules Niacinamide Serum”
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs quickly... zero irritation or tacky feeling — Good Molecules Discoloration Correcting Serum”
    • “practically invisible on skin — Good Molecules PIMPLE PATCHES”
    • “absorbs instantly into skin — Good Molecules Lightweight Daily Moisturizer”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Hydration and Plumping Often MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “skin appears smooth and supple — Good Molecules Hyaluronic Acid Serum”
  • Effective Daily Cleansing Rarely NotedOften Mentioned
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “Skin feels soft not dry — Simple Refreshing Facial Wash”
    • “lather on this cleanser is impressive — Good Molecules Hydrating Facial Cleansing Gel”
  • Improves Skin Texture and Smoothness Often MentionedNot noted
    • “skin looks like brand new baby skin — Good Molecules Overnight Exfoliating Treatment”
    • “Leaves skin "baby soft," "super smooth," "polished feel" — Good Molecules Pineapple Exfoliating Powder”
    • “softened fine lines — Good Molecules Gentle Retinol Cream”
  • Insufficient Hydration or Dryness Sometimes NotedOften Mentioned
    • “dried my skin out — Good Molecules Hyaluronic Acid Serum”
    • “not moisturizing enough — Good Molecules Lightweight Daily Moisturizer”
    • “Skin felt tight — Good Molecules Pineapple Exfoliating Powder”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
  • Caused Breakouts Sometimes NotedSometimes Noted
    • “face broke out everywhere — Good Molecules Discoloration Correcting Serum”
    • “gave me little white bumps — Good Molecules Niacinamide Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Texture Issues, Residue, and Soapy Feel Sometimes NotedSometimes Noted
    • “Feels slimy on skin — Simple Refreshing Facial Wash”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “leaves a tacky film — Simple Kind to Skin Soothing Facial Toner”
    • “sticky to the touch — Good Molecules Niacinamide Brightening Toner”

Good Molecules vs Simple routines for dry skin

See multi-brand routine · 97% fit

Good Molecules vs Simple routines for oily skin

See multi-brand routine · 95% fit

Good Molecules vs Simple routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Good Molecules or Simple: which is better?

Good Molecules offers better routine fits across all skin types on this page, including dry, sensitive, and oily skin.

What is the difference between Good Molecules and Simple?

Good Molecules offers a wider variety of specialized serums and treatments and is rated Superior for dry, oily, combination, sensitive, and acne-prone skin routines, while Simple is known for gentle makeup removers and basic daily cleansers and moisturizers. Reviewers note that Good Molecules is especially praised for affordable serums and smoothing skin texture, whereas Simple is favored for gentle, sensitive-skin-friendly makeup removers.

Good Molecules or Simple for dry skin?

Good Molecules is a Superior fit for dry skin, whereas Simple is a High fit on this page. Reviewers note that Good Molecules offers affordable and hydrating moisturizers, while the products on this page list no fragrance in their ingredients.

Good Molecules or Simple: which cleanser is better?

Good Molecules Hydrating Facial Cleansing Gel has a Lovi fit level of High for dry and sensitive skin, whereas Simple Refreshing Facial Wash has a Low fit level for dry skin, making the Good Molecules cleanser a better choice for hydration-focused routines.

Which is more affordable, Good Molecules or Simple?

Good Molecules is noted for offering affordable price and great value, performing better than Simple in this area across the products on this page.

Which brand has better products for mature skin, Good Molecules or Simple?

Good Molecules is the better brand for mature skin, as Lovi rates its routine fit as Superior compared to Simple's High. Reviewers frequently note that Good Molecules offers effective and affordable serums that help improve skin texture, while the products on this page list no fragrance.

Which brand is gentler on sensitive skin, Good Molecules or Simple?

Simple is gentler on sensitive skin compared to Good Molecules. Both brands feature products that contain no fragrance on this page.

Which brand performs better for hydration and plumping, Good Molecules or Simple?

Simple performs better for hydration and plumping based on reviewer feedback. Topical hyaluronic acid helps improve skin quality and hydration.

Dermatologic Therapy, 2022

Good Molecules or Simple for oily skin?

Good Molecules fits oily skin better than Simple, as Lovi rates the routine fit for Good Molecules as Superior compared to High for Simple.

Good Molecules or Simple: which moisturizer is better?

Good Molecules offers affordable and hydrating moisturizers, while Simple provides lightweight, value-friendly options. Lovi shows that the moisturizers on this page achieve varying fit levels depending on the specific product and skin type.

Good Molecules or Simple for sensitive skin?

Good Molecules fits sensitive skin better than Simple, as Lovi rates Good Molecules as Superior for sensitive skin while Simple is rated High. Reviewers note that Good Molecules offers very gentle serums, while Simple tends to cause breakouts or irritations.

Good Molecules or Simple for acne-prone skin?

Good Molecules fits acne-prone skin better, achieving a Superior routine fit compared to Simple's High level. Reviewers mention that Good Molecules offers affordable and great value serums that fade dark spots and improve skin texture.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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