Anua skincare
Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..
prnewswire.comkedglobal.comtracxn.comv.daum.net
Anua's products on this page cover moisturizers, toners, serums, cleansers, and more, built around hyaluronic acid, heartleaf, and niacinamide. Anua products fit dry skin and oily acne-prone skin best. For acne-prone skin, Lovi rates the Niacinamide 10% + TXA 4% Serum highest; for skin with dark spots, the Green Lemon Vita C Blemish Serum; and for mature skin, the Heartleaf 77% Soothing Toner. Its key ingredients: hyaluronic acid lengthens the duration of wrinkle reduction and niacinamide decreases hyperpigmentation and increases skin lightness.
Dermatologic Therapy, 2022The British Journal of Dermatology, 2002
This page covers some of the most popular Anua products; for the whole Anua range, with a fit score for every product, use the Lovi app.
People Say
★4.5Overall rating based on 56.6k+ reviewsReviewers most often praise Anua for its ability to deliver glass skin, deep hydration, and effective soothing of redness and irritation. The most common complaints are breakouts and skin irritation.
Highlights
Brightening serums Mostly Mentioned
- “Gives a nice healthy glow — PEACH 70% NIACINAMIDE SERUM”
- “Gives my skin a beautiful, healthy glow. — Niacinamide 10% + TXA 4% Serum”
- “fades dark spots — NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
Improves skin texture with serums Mostly Mentioned
- “Skin feels super smooth — PEACH 70% NIACINAMIDE SERUM”
- “pores visibly tightened — NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
- “Reduction in texture from acne scarring. — Niacinamide 10% + TXA 4% Serum”
Soothing and barrier support in moisturizers Mostly Mentioned
- “calmed my redness — Heartleaf 70% Intense Calming Cream”
- “Calms down redness quickly — HEARTLEAF 70 DAILY LOTION”
- “calm with zero irritation — PDRN Hyaluronic Acid Capsule 100 Serum”
Lightweight and fast-absorbing toners Often Mentioned
- “Absorbs quickly without stickiness — Heartleaf 77% Soothing Toner”
- “absorbs quickly — Rice 70 Glow Milky Toner”
- “absorbs instantly — BHA 2% Gentle Exfoliating Toner”
Glass skin glow toners Often Mentioned
- “glass-like glow — Rice 70 Glow Milky Toner”
- “leaves skin looking flawless with a glowy finish — Peach 77 Niacin Essence Toner”
Gentle, non-irritating toners Often Mentioned
- “didn't sensitize my skin — BHA 2% Gentle Exfoliating Toner”
- “No stinging on sensitive skin — Heartleaf 77% Soothing Toner”
Causes breakouts Often Mentioned
- “Wrecked my skin barrier — Heartleaf Pore Control Cleansing Oil”
- “Broke me out. — Niacinamide 10% + TXA 4% Serum”
- “caused closed comedones — Heartleaf Quercetin Pore Deep Cleansing Foam”
Sticky or tacky finish Sometimes Noted
- “Left such a gross tacky finish that refused to dry. — Niacinamide 10% + TXA 4% Serum”
- “leaves a tacky finish — BHA 2% Gentle Exfoliating Toner”
- “leaves a tacky finish on my skin — Peach 77 Niacin Essence Toner”
Sources: lovi.care, iherb.com, oliveyoung.com, yesstyle.com, reddit.com, ulta.com, and more
Other Anua products
-
Heartleaf Pore Control Cleansing Oil
€15.89
-
Rice Enzyme Brightening Cleansing Powder
€16.85
-
Heartleaf Quercetin Pore Deep Cleansing Foam
€13.02
-
Heartleaf Succinic Moisture Cleansing Foam
€13.02
-
Hyaluronic Acid Hydrating Gentle Foaming Cleanser
€14.00
-
Heartleaf 77% Soothing Sheet Mask
€3.00
- Heartleaf Pore Clay Pack
-
Heartleaf Silky Moisture Sun Cream
€15.99
Questions and answers
Is Anua good for oily skin?
Yes, Anua rates High for oily skin because many of its cleansers, toners, and sun creams are well-suited to manage excess oil. The Anua products on this page list no fragrance in their ingredients, which helps keep oily skin calm.
Is Anua worth it?
Lovi rates Anua High for dry skin, oily skin, and combination skin, making it a worthwhile choice for these skin types. The Anua products on this page list no fragrance in their ingredients, which helps reduce the likelihood of irritation for sensitive skin.
Which Anua cleanser is best for oily skin?
Lovi rates Heartleaf Quercetin Pore Deep Cleansing Foam as High for oily skin, making it the best option. Heartleaf Succinic Moisture Cleansing Foam is also High for oily skin, while Hyaluronic Acid Hydrating Gentle Foaming Cleanser is Average.
Does Anua cause breakouts?
Lovi notes that reviewers often mention that Anua can cause breakouts, while noting that the Anua products on this page list no fragrance in their ingredients.
Is Anua fragrance-free?
Yes, the Anua products on this page are fragrance-free as every product lists no fragrance in its ingredients. Reviewers frequently note that the items feel gentle and non-irritating.
What are the key ingredients in Anua products?
The key ingredients across the Anua products on this page include hyaluronic acid, heartleaf, niacinamide, glycerin, ceramide, panthenol, and centella asiatica. These components work together to support hydration, soothing care, and overall skin health.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022
Where can I buy Anua, and how much does it cost?
Anua is available to buy from stores in Spain. The prices on the page range from 3.00 euros to 41.50 euros, with most items costing between 15.99 euros and 20.49 euros.
What are good alternatives to Anua?
Good alternatives to Anua with brand pages on Lovi include SKIN1004, Medicube, Beauty of Joseon, COSRX, Dr. Althea, and Some By Mi. Lovi rates SKIN1004 Superior for dry and sensitive skin, and High for oily, combination, and acne-prone skin.
Anua vs SKIN1004: which is better?
Lovi rates SKIN1004 as Superior and Anua as High for dry skin and sensitive skin, while both brands rate High for oily skin, combination skin, and acne-prone skin. Reviewers appreciate Anua for brightening serums and lightweight toners, though some shoppers note that certain products may cause breakouts.
Who owns Anua, and where is it from?
Anua is a Korean brand founded in 2019, owned by The Founders Inc..
Is Anua cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Anua as cruelty-free.
Is Anua good for sensitive skin?
Lovi rates Anua High for sensitive skin. The Anua products on this page list no fragrance in their ingredients, and reviewers often mention that the toners are gentle and non-irritating.
Which Anua sunscreen is best for sensitive skin?
Heartleaf Silky Moisture Sun Cream is the best Anua sunscreen for sensitive skin, as Lovi rates it High for this skin type.
Is Anua good for acne-prone skin?
Yes, Anua is good for acne-prone skin, as Lovi rates the Anua-focused routine High for acne-prone skin. The Anua products on this page list no fragrance in their ingredients, helping to keep skin calm and smooth.
Is Anua good for mature skin?
Yes, Anua is good for mature skin. Lovi rates the brand-focused routines High for mature skin types. Furthermore, the selection includes effective ingredients like retinol and vitamin C that help target signs of aging.
The Journal of Investigative Dermatology, 2000Journal of Cosmetic Dermatology, 2020
Research behind Anua's key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Emulgels powered by coco-glucoside: A stable and effective synbiotics delivery system for skin care
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-

Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.























