🇩🇪Germany

Shiseido skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

Shiseido is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, serums, and more, all formulated with key ingredients like glycerin. Its products suit sensitive skin and mature skin best, offering gentle yet effective daily care. For specific concerns, the brand offers standout choices such as the Treatment Softener for acne-prone skin, the Benefiance Wrinkle Smoothing Day Cream for skin with dark spots, and the Essential Energy Hydrating Cream for mature skin. Through these meticulous formulations, its key ingredients work effectively, as clinical study findings show that glycerin significantly improved stratum corneum hydration.

This page covers some of the most popular Shiseido products; for the whole Shiseido range, with a fit score for every product, use the Lovi app.

Shiseido moisturizers

Other Shiseido products

People Say

★4.6Overall rating based on 26.8k+ reviews

Reviewers most often praise Shiseido for intense hydration, lightweight textures, and making the skin feel soft. The most common complaints are strong fragrance and skin irritation.

Highlights

  • Deep hydration Mostly Mentioned
    • “Immediate sensation of comfort — Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — VITAL PERFECTION”
    • “Skin feels more hydrated — Activating Essence”
  • Deep-cleansing and efficient cleansers Mostly Mentioned
    • “face feels squeaky clean — Clarifying Cleansing Foam”
    • “skin feels squeaky clean — Deep Cleansing Foam”
    • “pea-sized amount is enough — Clarifying Cleansing Foam”
  • Luxurious textures Often Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — VITAL PERFECTION”
    • “Velvety, rich cream texture — Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — FUTURE SOLUTION LX”
  • Improves radiance Often Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Ultimune Power Infusing Concentrate”
    • “faded pimple marks — White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Benefiance Wrinkle Smoothing Eye Cream”
  • Lightweight and effective moisturizers Often Mentioned
    • “Airy-soft texture — Essential Energy Hydrating Cream”
    • “absorbs quickly — White Lucent Brightening Gel Cream”
    • “Skin feels plump — Essential Energy Hydrating Cream”
  • Firming and line-reducing moisturizers Often Mentioned
    • “tighter jawline, lifted appearance, improved elasticity, less sagging — VITAL PERFECTION”
    • “wrinkles look softer — Benefiance Wrinkle Smoothing Cream Enriched”
    • “Diminished appearance of fine lines — Bio-Performance Advanced Super Revitalizing Cream”
  • High price point Mostly Mentioned
    • “Very expensive for the size — Benefiance Wrinkle Smoothing Eye Cream”
    • “Expensive, pricey, high cost for the amount. — Ultimune Power Infusing Concentrate”
    • “expensive, investment piece, pricey for the amount, luxury cost — VITAL PERFECTION”
  • Strong fragrance Often Mentioned
    • “old lady smell — Eudermine Revitalizing Essence”
    • “Strong scent, alcohol smell, potential irritation for sensitive skin. — Ultimune Power Infusing Concentrate”
    • “overpowering scent, too perfumed, smell lingers, headache-inducing — VITAL PERFECTION”
  • Skin irritation Sometimes Noted
    • “Caused some irritation — Bio-Performance Advanced Super Revitalizing Cream”
    • “Stings eyes — Ultimate Sun Protector Lotion”
    • “Caused burning and redness — Benefiance Wrinkle Smoothing Eye Cream”
  • Packaging issues Sometimes Noted
    • “heavy to travel — Eudermine Revitalizing Essence”
    • “Heavy bottle but plastic pump, cannot see remaining product, straw too short to get last drops. — Ultimune Power Infusing Concentrate”
    • “heavy jar, waste of plastic, faulty pump (on dispenser versions) — VITAL PERFECTION”

Sources: lovi.care, sephora.com, macys.com, shiseido.com, ulta.com, amazon.com, and more

Questions and answers

Is Shiseido good for oily skin?

Shiseido rates High for oily skin when following a brand-focused routine. Reviewers often mention that the Shiseido products on this page help provide efficient and deep-cleansing care.

Is Shiseido worth it?

Shiseido may be worth it for shoppers seeking deep hydration and luxurious textures, though the Shiseido products on this page often come with a high price point and strong fragrance. Lovi rates Shiseido-focused routines High for sensitive skin, acne-prone skin, and oily skin, and Average for dry skin.

What are Shiseido's best products?

Shiseido's best products are the ones that rate highest for each skin type, such as Essential Energy Hydrating Cream, Benefiance Wrinkle Smoothing Cream Enriched, and Benefiance Wrinkle Smoothing Day Cream for dry and mature skin. Lovi rates these products High or Superior for those skin types, while reviewers often mention their luxurious textures and deep hydration.

Dermatologic Therapy, 2022

Which Shiseido moisturizer is best for dry skin?

The best Shiseido moisturizer for dry skin is Essential Energy Hydrating Cream, which Lovi rates High for dry skin. Benefiance Wrinkle Smoothing Cream Enriched also rates High, while Bio-Performance Skin Filler rates Average.

Does Shiseido cause breakouts?

Shiseido products on this page are unlikely to cause breakouts as Lovi rates acne-prone skin High for several of them, though some individual items may be less suitable. Reviewers sometimes note skin irritation, which can happen with certain formulas.

Is Shiseido fragrance-free?

No, the Shiseido products on this page are not fragrance-free, as 15 out of 20 items list a fragrance.

What are the key ingredients in Shiseido products?

Shiseido products on this page commonly feature glycerin and hyaluronic acid. Hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

How do I build a Shiseido skincare routine?

To build a Shiseido skincare routine for dry skin, start your morning with the Clarifying Cleansing Foam, followed by the Eudermine Revitalizing Essence, the Essential Energy Hydrating Cream, and a sunscreen. In the evening, use the Ultra Hyalon Cleansing Cream as a pre-cleanser, repeat the cleansing foam and hydrating cream, and apply the Ultimune Power Infusing Concentrate serum. Once a week, add a nourishing mask between cleansing and applying your serum and moisturizer.

Dermatologic Therapy, 2022

Where can I buy Shiseido, and how much does it cost?

Shiseido is available on this public page and through stores in Germany. The prices on the page range from €31.02 to €94.99, with most items costing between €35.99 and €57.95.

What are good alternatives to Shiseido?

Good alternatives to Shiseido with pages on Lovi include Biore, Hada Labo, SK-II, Shiseido Senka, DHC, and Pair.

Shiseido vs Biore: which is better?

Shiseido is a good option, but whether it beats Biore depends on your skin type. For dry skin, Lovi rates the Biore-focused routine High while the Shiseido routine is Average. For sensitive skin and acne-prone skin, Lovi rates both routines High.

Who owns Shiseido, and where is it from?

Shiseido is a Japanese brand founded in 1872, owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

Is Shiseido cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Shiseido as cruelty-free.

Is Shiseido good for dry skin?

Shiseido is moderately effective for dry skin, as Lovi rates the Shiseido-focused routine Average for dry skin. Topical hyaluronic acid, a key ingredient across the products, helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Which Shiseido cleanser is best for oily skin?

The Deep Cleansing Foam is the best choice for oily skin, followed by the Clarifying Cleansing Foam and the Complete Cleansing Microfoam.

Is Shiseido good for sensitive skin?

Shiseido is a good option for sensitive skin, as Lovi rates sensitive skin high for the Shiseido-focused routine. Some Shiseido products on this page help provide deep hydration, though reviewers sometimes note skin irritation.

Dermatologic Therapy, 2022

Which Shiseido sunscreen is best for sensitive skin?

Benefiance Wrinkle Smoothing Day Cream is the best Shiseido sunscreen for sensitive skin, followed by Essential Energy Hydrating Day Cream and Ultimate Sun Protector Lotion.

Is Shiseido good for acne-prone skin?

Yes, Shiseido is good for acne-prone skin because Lovi rates the brand-focused routine High for this skin type. The Shiseido products on this page help provide deep-cleansing and efficient cleansers, though skin irritation is sometimes noted by reviewers.

Is Shiseido good for skin with dark spots?

Shiseido helps with skin with dark spots, as Lovi rates several products like White Lucent Brightening Gel Cream High for this skin type. Reviewers often mention that the products improve radiance.

The British Journal of Dermatology, 2002Antioxidants, 2021

Is Shiseido good for mature skin?

Shiseido is good for mature skin, as Lovi rates its brand-focused routine High for sensitive and mature skin types. Topical hyaluronic acid helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Research behind Shiseido's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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