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Anua vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Shiseido are prominent Asian skincare brands that offer thoughtfully crafted moisturizers, cleansers, serums, and toners. While the Korean brand features hyaluronic acid, heartleaf, and niacinamide to suit dry and oily acne-prone skin best, the Japanese house relies on glycerin to provide gentle daily care for sensitive and mature skin. Both lines differ primarily in their ingredient philosophies and targeted regional traditions, giving users distinct pathways toward refined hydration and blemish care.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

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Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

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This page compares some of the most popular Anua and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Shiseido products

People Say

AnuaShiseido
  • Deep hydration and moisture Sometimes NotedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
  • Skin brightening and glow Often MentionedOften Mentioned
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
  • Lightweight texture and absorption Often MentionedOften Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
  • Skin smoothing and texture improvement Often MentionedOften Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
  • Luxurious and elegant texture Rarely NotedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “absorbs quickly — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
  • Pore cleansing and care Often MentionedRarely Noted
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “effectively removes sebum — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “pores visibly tightened — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • High price point Rarely NotedMostly Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent issues Rarely NotedOften Mentioned
    • “overpowering herbal smell — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “medicinal smell — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Breakouts and acne Often MentionedRarely Noted
    • “Clogs my pores — Shiseido FUTURE SOLUTION LX”
    • “caused small bumps — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs Shiseido routines for dry skin

See multi-brand routine · 99% fit

Anua vs Shiseido routines for oily skin

See multi-brand routine · 96% fit

Anua vs Shiseido routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Anua or Shiseido: which is better?

Anua is generally better for pore care and lower pricing, while Shiseido offers deeper hydration and more luxurious textures. Anua also avoids added fragrance across the products on this page, whereas Shiseido frequently includes it.

What is the difference between Anua and Shiseido?

Anua focuses on pore care and features products with no fragrance listed on this page, whereas Shiseido is known for deep hydration and luxurious textures.

Anua or Shiseido for dry skin?

Anua has a High fit level for dry skin, while Shiseido has an Average fit level. Anua features products specifically designed to provide deep hydration and nourishment for dry skin types.

Anua or Shiseido: which cleanser is better?

Anua is better for pore cleansing and care among the products on this page, while Shiseido offers deeper-cleansing and efficient cleansers with luxurious textures. Anua also avoids fragrance across its entire page, whereas most Shiseido cleansers contain added fragrance.

Which is more affordable, Anua or Shiseido?

Anua is more affordable than Shiseido, as high price points are noted as a negative review theme for Shiseido but not for Anua.

Which brand has more fragrance-free products, Anua or Shiseido?

Anua has more fragrance-free products than Shiseido, as every product on the Anua page lists no fragrance in its ingredients, whereas only 5 of the 20 Shiseido products on this page do.

How do the founding years and countries of origin compare between Anua and Shiseido?

Anua was founded in 2019 in South Korea, whereas Shiseido was founded much earlier in 1872 in Japan.

Which brand performs better for pore cleansing and care according to review themes?

Anua performs better for pore cleansing and care among the products on this page. Reviewers note that Anua helps with pore care, while Shiseido does not hold the advantage in this category.

Anua or Shiseido for oily skin?

Both Anua and Shiseido fit oily skin well, with a High routine fit for the products on this page. Anua excels in pore cleansing and care, while Shiseido offers deep hydration.

Anua or Shiseido: which moisturizer is better?

Anua offers a High routine fit for dry skin with its moisturizers on this page, whereas Shiseido provides an Average fit. Additionally, Anua products on this page list no fragrance in their ingredients, while many Shiseido moisturizers include added fragrance.

Anua or Shiseido for sensitive skin?

Both Anua and Shiseido offer products with a High routine fit for sensitive skin. Anua is less likely to cause irritation from fragrance, as every product on this page lists no fragrance in its ingredients, whereas many Shiseido products contain added fragrance.

Anua or Shiseido: which sunscreen is better?

Anua offers a strong option for sun protection with its Heartleaf Silky Moisture Sun Cream, which has a High Lovi fit level across dry, oily, sensitive, and combination skin types. Shiseido also provides the Benefiance Wrinkle Smoothing Day Cream and Essential Energy Hydrating Day Cream with Superior Lovi fit levels for mature and sensitive skin, though reviewers note that Shiseido products more frequently involve a strong fragrance.

Anua or Shiseido for acne-prone skin?

Anua is a better fit for acne-prone skin, as its routine fit is High compared to Shiseido's High, and Anua delivers better pore cleansing and care while avoiding the strong fragrance and breakouts sometimes noted with Shiseido products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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