NIVEA skincare
NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.
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NIVEA is deeply loved for its versatile sunscreens, targeted serums, and nourishing moisturizers, all thoughtfully formulated with glycerin. Its products suit sensitive skin and oily skin best because the brand balances gentle care with lightweight hydration. For particular concerns, the standout products include the Protect & Moisture Sun Lotion SPF50+ for acne-prone skin, the UV Deep Protect & Care Gel for skin with dark spots, and the LUMINOUS630 ANTI-DARK SPOT SERUM for mature skin. Through these expert formulations, its key ingredients improve stratum corneum hydration and barrier function to keep the complexion healthy and calm.
GlycerinThis page covers some of the most popular NIVEA products; for the whole NIVEA range, with a fit score for every product, use the Lovi app.
People Say
★4.6Overall rating based on 112.2k+ reviewsReviewers most often praise NIVEA for effective moisturization, lightweight and fast-absorbing formulas, and targeted blemish and dryness relief. The most common complaints are breakouts for acne-prone skin and greasy or heavy textures.
Highlights
Blemish-clearing serums Mostly Mentioned
- “cleared my complexion in 7 days — DERMA SKIN CLEAR”
- “unclogs pores — Derma Skin Clear Anti-Blemish Scrub”
- “reduces blackheads — Derma Skin Clear Anti-Blemish Scrub”
Versatile multi-use moisturizers Mostly Mentioned
- “Use it on face, body, hands, and feet — Creme”
- “Applying is easy, you can use on your face, hands, and body. — Soft”
- “Works better than expensive luxury creams — Creme”
Smoother skin texture serums Mostly Mentioned
- “skin feels squeaky clean and soft — DERMA SKIN CLEAR”
- “skin feels smooth — Derma Skin Clear Anti-Blemish Scrub”
Non-drying serums Mostly Mentioned
- “doesn't dry out skin — Derma Skin Clear Anti-Blemish Scrub”
- “doesn't leave skin dry or stretched — DERMA SKIN CLEAR”
Intense deep hydration Often Mentioned
- “Smoothed out dry flaky scales on my cheeks overnight — Creme”
- “Makes my face feel smooth and soft. — Soft”
Greasy and oily residue Often Mentioned
- “Leaves a shiny grease layer that doesn't go away — Creme”
- “too greasy for face — Protect & Moisture Sun Lotion SPF50+”
- “made my face slightly shiny — DERMA SKIN CLEAR”
Causes breakouts and acne Sometimes Noted
- “Clogged my pores and caused bad acne — Creme”
- “I noticed some acne breakouts on my chin after using this crème for a while. — Soft”
Strong fragrance Sometimes Noted
- “Scent is too overpowering for sensitive noses — Creme”
- “Has a heavy, baby powder smell. — Soft”
- “smells like men's hairspray — DERMA SKIN CLEAR”
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Questions and answers
Is NIVEA good for oily skin?
Yes, NIVEA is good for oily skin because the brand-focused routine rates High for oily skin. Reviewers often mention the blemish-clearing serums and intense deep hydration, while noting that some items may leave a greasy and oily residue. Lovi rates UV Deep Protect & Care Gel and Protect & Moisture Sun Lotion SPF50+ High for oily skin.
Is NIVEA worth it?
NIVEA is worth considering, as Lovi rates the brand's routines High for dry, oily, sensitive, combination, and acne-prone skin. The products provide versatile multi-use moisturizers and blemish-clearing serums, though some reviewers note a greasy residue or a strong fragrance. Glycerin helps deliver deep hydration, which is supported by clinical studies.
What are NIVEA's best products?
NIVEA's best products are its sunscreens and blemish-clearing serums, such as the Protect & Moisture Sun Lotion SPF50+ and DERMA SKIN CLEAR, which suit a variety of skin types. Lovi rates the brand's routines High for oily, sensitive, combination, and acne-prone skin.
Which NIVEA moisturizer is best for dry skin?
The NIVEA moisturizer that is best for dry skin is Creme, which Lovi rates High for dry skin. Soft is another option on this page, which Lovi rates Average for dry skin.
Does NIVEA cause breakouts?
Reviewers sometimes note that NIVEA products may cause breakouts and acne, particularly when using richer items like Creme, which Lovi rates with a Caution for acne-prone skin.
Is NIVEA fragrance-free?
No, the NIVEA products on this page are not all fragrance-free, as only three of the nine items list no fragrance.
How do I build a NIVEA skincare routine?
To build a NIVEA skincare routine for dry skin, apply Toleriane Hydrating Gentle Cleanser followed by Supple Preparation Unscented Toner in the morning, then use NIVEA Creme and Protect & Moisture Sun Lotion SPF50+. In the evening, repeat cleansing and toning, add Derma Skin Clear Anti-Blemish Scrub, and finish with NIVEA Creme. Once a week, add a nourishing mask before the scrub and moisturizer.
Where can I buy NIVEA, and how much does it cost?
NIVEA products can be bought at stores in Germany. Prices on the page range from 3.85 euros to 20.55 euros, with most costing between 4.95 euros and 10.54 euros.
What are good alternatives to NIVEA?
Good alternatives to NIVEA include other skincare brands with similar page offerings like Eucerin, Bayer, Augustinus Bader, Yepoda, Dr. Barbara Sturm, and Sebamed. Lovi rates Eucerin Superior for dry skin routines and High for oily, sensitive, combination, and acne-prone skin routines.
NIVEA vs Eucerin: which is better?
NIVEA and Eucerin offer comparable performance for most skin needs. Lovi rates the NIVEA-focused routine High for dry skin, while the Eucerin-focused routine is rated Superior for dry skin.
Who owns NIVEA, and where is it from?
NIVEA is a German brand founded in 1911, owned by maxingvest GmbH & Co. KGaA since 2004.
Is NIVEA cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list NIVEA as cruelty-free.
Is NIVEA good for dry skin?
NIVEA is good for dry skin, and Lovi rates the NIVEA-focused routine High for dry skin. Reviewers often mention intense deep hydration from NIVEA moisturizers, though some note a greasy and oily residue.
Which NIVEA sunscreen is best for sensitive skin?
The NIVEA sunscreen that fits sensitive skin best on this page is Protect & Moisture Sun Lotion SPF50+, which Lovi rates High. UV Deep Protect & Care Gel follows with an Average fit, while MEN rates Low for sensitive skin.
Is NIVEA good for sensitive skin?
Yes, NIVEA is good for sensitive skin and fits it well. Lovi rates the brand-focused routine High for sensitive skin. Reviewers often mention its intense deep hydration, though some note a strong fragrance in certain products.
Is NIVEA good for acne-prone skin?
Yes, NIVEA is good for acne-prone skin, as Lovi rates the NIVEA-focused routine High for acne-prone skin. The selection features blemish-clearing options like the DERMA SKIN CLEAR serum and UV Deep Protect & Care Gel, which both fit acne-prone skin with a High level.
Is NIVEA good for skin with dark spots?
NIVEA is average for skin with dark spots, as Lovi rates the LUMINOUS630 ANTI-DARK SPOT SERUM Average for this skin type. Niacinamide helps reduce cutaneous pigmentation.
Is NIVEA good for mature skin?
NIVEA is moderately good for mature skin, as Lovi rates NIVEA-focused routines High for this skin type. Products such as UV Deep Protect & Care Gel and Protect & Moisture Sun Lotion SPF50+ provide High fit levels for mature skin, while Creme and Soft offer Average fits.
Research behind NIVEA's key ingredients
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
Exotic Vegetable Oils for Cosmetic O/W Nanoemulsions: In Vivo Evaluation
In vivo and in vitro evaluation of octyl methoxycinnamate liposomes
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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