🇩🇪Germany

Beauty of Joseon vs NIVEA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and NIVEA are well-regarded skincare brands that offer distinct daily care. The Korean line features thoughtful serums, masks, moisturizers, and sunscreens with niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best. Meanwhile, the German brand provides versatile sunscreens, targeted serums, and nourishing moisturizers formulated with glycerin, catering to sensitive and oily skin. While the former focuses on anti-aging and hydration benefits through a complex mix of ingredients, the latter emphasizes lightweight hydration and barrier support.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

This page compares some of the most popular Beauty of Joseon and NIVEA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs NIVEA products

People Say

Beauty of JoseonNIVEA
  • Textures and Finishes Mostly MentionedMostly Mentioned
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “leaves absolutely no cast — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “doesn't dry out skin — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
  • Gentleness and Soothing Properties Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Value and Versatility Not notedMostly Mentioned
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
    • “Smell brings me back to childhood — NIVEA Creme”
  • Efficacy and Results Sometimes NotedOften Mentioned
    • “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
    • “reduces blackheads — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
  • Cleansing and Makeup Removal Sometimes NotedSometimes Noted
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
    • “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
    • “unclogs pores — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Breakouts and Acne Often MentionedOften Mentioned
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “Clogged my pores and caused bad acne — NIVEA Creme”
    • “I noticed some acne breakouts on my chin after using this crème for a while. — NIVEA Soft”
  • Scent and Fragrance Issues Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Scent is too overpowering for sensitive noses — NIVEA Creme”
    • “Has a heavy, baby powder smell. — NIVEA Soft”
  • Sticky and Greasy Finishes Sometimes NotedOften Mentioned
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

Beauty of Joseon vs NIVEA routines for dry skin

See multi-brand routine · 99% fit

Beauty of Joseon vs NIVEA routines for oily skin

See multi-brand routine · 96% fit

Beauty of Joseon vs NIVEA routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or NIVEA: which is better?

Both brands are equally good for most skin types, as Lovi rates their routines as High for dry, oily, combination, sensitive, acne-prone, skin with dark spots, dry sensitive, and oily acne-prone skin. Beauty of Joseon stands out for its fragrance-free formulas and better textures, while NIVEA offers greater value and targeted blemish-clearing serums.

What is the difference between Beauty of Joseon and NIVEA?

Beauty of Joseon and NIVEA both offer products on this page with high routine fit across most skin types, but Beauty of Joseon stands out for gentleness and soothing properties while NIVEA does better for value and versatility.

Beauty of Joseon or NIVEA for dry skin?

Both Beauty of Joseon and NIVEA offer a high routine fit for dry skin. Beauty of Joseon is fragrance-free across the products on this page and often provides deep hydration, while NIVEA provides versatile multi-use moisturizers.

Beauty of Joseon or NIVEA: which moisturizer is better?

When comparing moisturizers, Beauty of Joseon and NIVEA both offer products on this page that achieve a high fit for dry skin, though Beauty of Joseon provides fragrance-free formulas with key ingredients like niacinamide and hyaluronic acid that may help support skin hydration and reduce pigmentation.

Journal of Pharmacy & Pharmaceutical Sciences, 2015The British Journal of Dermatology, 2002

Which is more affordable, Beauty of Joseon or NIVEA?

NIVEA provides better value and versatility among the products on this page, while Beauty of Joseon focuses more on hydration and gentleness.

Which brand has a better routine fit for mature skin?

NIVEA has a better routine fit for mature skin, achieving a High Lovi fit level compared to Beauty of Joseon which is Average.

Beauty of Joseon or NIVEA: which brand does better for textures and finishes?

Beauty of Joseon does better for textures and finishes among the products on this page.

Beauty of Joseon or NIVEA for oily skin?

Both Beauty of Joseon and NIVEA offer a high routine fit for oily skin. Reviewers note that Beauty of Joseon delivers lightweight toners while NIVEA provides blemish-clearing serums.

Beauty of Joseon or NIVEA: which sunscreen is better?

Both Beauty of Joseon and NIVEA offer sunscreens on this page with High fit levels for dry, sensitive, and combination skin, but the products on this page for Beauty of Joseon have no fragrance while some NIVEA sunscreens contain fragrance.

Beauty of Joseon or NIVEA for sensitive skin?

Both Beauty of Joseon and NIVEA offer a high Lovi fit level for sensitive skin. Beauty of Joseon stands out for its gentle, fragrance-free products on this page, while NIVEA provides versatile multi-use moisturizers.

Beauty of Joseon or NIVEA for acne-prone skin?

Both Beauty of Joseon and NIVEA offer high routine fit for acne-prone skin. The products on this page help improve skin texture and clear blemishes, though some users note that both brands may occasionally cause breakouts.

Beauty of Joseon or NIVEA for mature skin?

NIVEA is a better fit for mature skin, as Lovi rates its routine as High while Beauty of Joseon rates as Average. The products on this page for both brands feature glycerin, and NIVEA offers versatile multi-use moisturizers that reviewers often mention.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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