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Beauty of Joseon vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Shiseido are renowned Asian skincare brands offering thoughtful collections of moisturizers, serums, sunscreens, and cleansers. Beauty of Joseon features niacinamide, glycerin, and hyaluronic acid to best suit dry and sensitive skin, while Shiseido incorporates glycerin to primarily nurture sensitive and mature skin. Both brands provide gentle, effective daily care, though they differ in their specific targeted formulations and country of origin.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Beauty of Joseon and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Shiseido products

People Say

Beauty of JoseonShiseido
  • Deep hydration and moisturization Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Unique or pleasant texture Often MentionedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
    • “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Gentle and non-irritating formulas Mostly MentionedRarely Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Glow, radiance and brightening Sometimes NotedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Fast absorption and skin softening Sometimes NotedOften Mentioned
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
  • Calms redness and controls oil Sometimes NotedRarely Noted
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “controls oiliness — Shiseido Treatment Softener”
  • Scent and fragrance issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like dirt — Beauty of Joseon Ginseng Essence Water”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • High price point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Lack of hydration or ineffectiveness Often MentionedSometimes Noted
    • “Not enough for winter — Shiseido Essential Energy Hydrating Cream”
    • “No change in deep wrinkles — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “No noticeable difference, not moisturizing enough on its own. — Shiseido Ultimune Power Infusing Concentrate”
    • “skin felt tight later — Beauty of Joseon Red Bean Water Gel”

Beauty of Joseon vs Shiseido routines for dry skin

See multi-brand routine · 99% fit

Beauty of Joseon vs Shiseido routines for oily skin

See multi-brand routine · 96% fit

Beauty of Joseon vs Shiseido routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or Shiseido: which is better?

Beauty of Joseon is better for gentle, non-irritating formulas and calming redness, whereas Shiseido excels in deep hydration, luxurious textures, and radiance. Both brands feature products on this page with strong performance for various skin types.

What is the difference between Beauty of Joseon and Shiseido?

Beauty of Joseon focuses on gentle, fragrance-free formulas with key ingredients like niacinamide and ginseng, whereas Shiseido offers luxurious textures and deep hydration with a higher price point and frequent added fragrances. Lovi gives Beauty of Joseon a High fit for dry skin and Shiseido an Average fit.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Shiseido for dry skin?

Beauty of Joseon is a better fit for dry skin, as Lovi rates its routine as High while Shiseido is rated Average. The products on this page for Beauty of Joseon also feature ingredients like niacinamide, which helps support the skin barrier.

Antioxidants, 2021

Beauty of Joseon or Shiseido: which cleanser is better?

Beauty of Joseon is better for gentle, non-irritating formulas, while Shiseido does better with deep-cleansing and efficient cleansers.

Which is more affordable, Beauty of Joseon or Shiseido?

Beauty of Joseon is more affordable, as Shiseido has a high price point.

Between Beauty of Joseon and Shiseido, which brand is better suited for mature skin?

Shiseido is better suited for mature skin, achieving a High routine fit compared to Beauty of Joseon's Average fit on this page.

How do the fragrance options compare between Beauty of Joseon and Shiseido products?

Beauty of Joseon offers fragrance-free options because every product on this page lists no fragrance in its ingredients, while Shiseido includes fragrance in the majority of its products on this page.

Which brand has key ingredients like Niacinamide and Ginseng across its products?

Beauty of Joseon features key ingredients like niacinamide and ginseng across the products on this page.

Beauty of Joseon or Shiseido for oily skin?

Both Beauty of Joseon and Shiseido achieve a High routine fit for oily skin. Lovi rates Beauty of Joseon as High for oily skin.

Beauty of Joseon or Shiseido: which moisturizer is better?

When comparing moisturizers, the products on this page show that both Beauty of Joseon and Shiseido offer effective options, but Beauty of Joseon is often noted for gentle, fragrance-free formulas while Shiseido provides luxurious, anti-aging benefits.

Beauty of Joseon or Shiseido for sensitive skin?

Both brands offer products on this page that fit sensitive skin well, with Lovi giving Beauty of Joseon and Shiseido an equal High fit level for this skin type. Beauty of Joseon stands out for its fragrance-free formulas and reviewer praise for gentle care, whereas Shiseido features many items that contain fragrance.

Beauty of Joseon or Shiseido: which sunscreen is better?

When comparing the sunscreens on this page, Beauty of Joseon stands out for its fragrance-free formulas and strong suitability across multiple skin types, including sensitive and dry skin, whereas Shiseido offers various luxury options with added fragrance.

Beauty of Joseon or Shiseido for acne-prone skin?

Both Beauty of Joseon and Shiseido provide an equal High routine fit for acne-prone skin on the products on this page. Beauty of Joseon is frequently noted for gentle, non-irritating formulas and calming redness while controlling oil, though its reviewers also mention occasional breakouts.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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