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Anua vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Shiseido are a Korean skincare brand founded in 2019 and a Japanese skincare brand founded in 1872, respectively. The former features moisturizers, toners, serums, and cleansers built around hyaluronic acid, heartleaf, and niacinamide, while the latter is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, and serums formulated with key ingredients like glycerin. Anua fits oily acne-prone skin and dry skin best, whereas the Japanese brand suits sensitive skin and mature skin best. Both differ in their targeted origins, founding years, and foundational ingredients like hyaluronic acid and glycerin.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Anua and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Shiseido products

People Say

AnuaShiseido
  • Deep hydration and moisture Sometimes NotedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
  • Skin brightening and glow Often MentionedOften Mentioned
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
  • Lightweight texture and absorption Often MentionedOften Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
  • Skin smoothing and texture improvement Often MentionedOften Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
  • Luxurious and elegant texture Rarely NotedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “absorbs quickly — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
  • Pore cleansing and care Often MentionedRarely Noted
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “effectively removes sebum — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “pores visibly tightened — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • High price point Rarely NotedMostly Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent issues Rarely NotedOften Mentioned
    • “overpowering herbal smell — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “medicinal smell — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Breakouts and acne Often MentionedRarely Noted
    • “Clogs my pores — Shiseido FUTURE SOLUTION LX”
    • “caused small bumps — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs Shiseido routines for dry skin

Buy Anua routine · $147.85 · 85% fitBuy Shiseido routine · $393.62 · 74% fitSee multi-brand routine · 99% fit

Anua vs Shiseido routines for oily skin

Buy Shiseido routine · $581.17 · 85% fitBuy Anua routine · $215.75 · 83% fitSee multi-brand routine · 98% fit

Anua vs Shiseido routines for combination skin

Buy Shiseido routine · $550.65 · 84% fitBuy Anua routine · $190.75 · 83% fitSee multi-brand routine · 97% fit

Questions and answers

Anua or Shiseido: which is better?

Both brands offer strong options, but Anua is a better fit for dry skin routines on this page. Reviewers note that every Anua product on this page lists no fragrance, whereas 15 of 20 Shiseido products list fragrance.

What is the difference between Anua and Shiseido?

Anua products on this page list no fragrance, whereas 15 of 20 Shiseido products contain fragrance. Shiseido does better for deep hydration and moisture, while Anua is better for pore cleansing and care.

Anua or Shiseido for dry skin?

Anua fits dry skin better than Shiseido, as Anua has a High routine fit for dry skin while Shiseido has an Average fit level. Anua products on this page also list no fragrance, whereas 15 of 20 Shiseido products contain fragrance.

Anua or Shiseido: which cleanser is better?

Both Anua and Shiseido offer effective cleansers, but Anua is better for pore cleansing and care on the products on this page. Shiseido cleansers often feature a strong fragrance, whereas every Anua product on this page lists no fragrance in its ingredients.

Which is more affordable, Anua or Shiseido?

Anua is more affordable than Shiseido, as Shiseido has a high price point that reviewers mostly mention. Meanwhile, Anua's products on this page list no fragrance, whereas Shiseido includes fragrance in many of its items.

Anua or Shiseido: which brand has fragrance-free products?

Anua has fragrance-free products, as every product on its page lists no fragrance in its ingredients. In contrast, Shiseido includes fragrance in 15 of its 20 products on the page.

Anua or Shiseido: which offers better pore cleansing and care?

Anua offers better pore cleansing and care compared to Shiseido. Review themes show that Anua performs better in pore cleansing and care.

Anua or Shiseido for oily skin?

Both Anua and Shiseido offer a High routine fit for oily skin. Shiseido achieves deep hydration and provides luxurious textures, while Anua focuses on pore cleansing and care.

Anua or Shiseido: which moisturizer is better?

Anua is a better choice for dry skin, as the routine fit on this page is High compared to Shiseido's Average fit. Anua's moisturizers are noted for soothing and barrier support, and every product on this page lists no fragrance.

Anua or Shiseido for sensitive skin?

Both Anua and Shiseido offer products with a High routine fit for sensitive skin. However, every product on the Anua page lists no fragrance, whereas 15 out of 20 Shiseido products on this page list fragrance in their ingredients.

Anua or Shiseido: which sunscreen is better?

Anua is a better choice for sunscreen because its products on this page list no fragrance, whereas Shiseido has a high price point and a strong fragrance. For dry skin, the Anua sunscreen fits with a High level, while the Shiseido sunscreen is rated as a Warning level.

Anua or Shiseido for acne-prone skin?

Anua and Shiseido both fit acne-prone skin well, with Lovi fit levels reaching High for both brands on this page. Reviewers note that Shiseido does better on deep hydration, while Anua does better on pore cleansing and care.

Anua or Shiseido for mature skin?

Anua offers a High routine fit for mature skin, whereas Shiseido provides an Average routine fit. Reviewers often note that Anua helps with brightening serums and improving skin texture, while Shiseido features firming and line-reducing moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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