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Beauty of Joseon vs NIVEA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and NIVEA are distinguished skincare brands that cater to different regional origins and founding years, with the former originating in 2016 and the latter established in 1911. The Korean label is celebrated for serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, making it ideal for dry and sensitive skin. Meanwhile, the German brand is cherished for reliable sunscreens, targeted serums, and nourishing moisturizers formulated with hydrating glycerin, suiting oily and sensitive skin best. While both offer gentle, effective daily care, they differ primarily in their ingredient combinations and specialized formulations designed to address specific concerns like dark spots, acne, and aging.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

This page compares some of the most popular Beauty of Joseon and NIVEA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs NIVEA products

People Say

Beauty of JoseonNIVEA
  • Textures and Finishes Mostly MentionedMostly Mentioned
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “leaves absolutely no cast — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “doesn't dry out skin — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
  • Gentleness and Soothing Properties Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Value and Versatility Not notedMostly Mentioned
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
    • “Smell brings me back to childhood — NIVEA Creme”
  • Efficacy and Results Sometimes NotedOften Mentioned
    • “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
    • “reduces blackheads — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
  • Cleansing and Makeup Removal Sometimes NotedSometimes Noted
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
    • “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
    • “unclogs pores — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Breakouts and Acne Often MentionedOften Mentioned
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “Clogged my pores and caused bad acne — NIVEA Creme”
    • “I noticed some acne breakouts on my chin after using this crème for a while. — NIVEA Soft”
  • Scent and Fragrance Issues Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Scent is too overpowering for sensitive noses — NIVEA Creme”
    • “Has a heavy, baby powder smell. — NIVEA Soft”
  • Sticky and Greasy Finishes Sometimes NotedOften Mentioned
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

Beauty of Joseon vs NIVEA routines for dry skin

Buy Beauty of Joseon routine · $128.39 · 87% fitBuy NIVEA routine · $119.46 · 82% fitSee multi-brand routine · 99% fit

Beauty of Joseon vs NIVEA routines for oily skin

Buy NIVEA routine · $297.86 · 88% fitBuy Beauty of Joseon routine · $210.39 · 80% fitSee multi-brand routine · 98% fit

Beauty of Joseon vs NIVEA routines for combination skin

Buy NIVEA routine · $289.45 · 87% fitBuy Beauty of Joseon routine · $209.39 · 81% fitSee multi-brand routine · 97% fit

Questions and answers

Beauty of Joseon or NIVEA: which is better?

Both brands are great, as Beauty of Joseon and NIVEA offer routines with an equal fit level for most skin types. Beauty of Joseon stands out for its fragrance-free formulas, gentle textures, and deep hydration, while NIVEA provides versatile moisturizers and effective blemish-clearing serums.

What is the difference between Beauty of Joseon and NIVEA?

Beauty of Joseon is best for dry and sensitive skin with fragrance-free formulas, while NIVEA is best for oily and acne-prone skin with versatile moisturizers and blemish-clearing serums.

Beauty of Joseon or NIVEA for dry skin?

Both Beauty of Joseon and NIVEA offer a High Lovi routine fit for dry skin. Beauty of Joseon features fragrance-free formulas with key ingredients like hyaluronic acid and niacinamide, which helps provide deep hydration.

Journal of Pharmacy & Pharmaceutical Sciences, 2015The British Journal of Dermatology, 2002

Beauty of Joseon or NIVEA: which moisturizer is better?

Beauty of Joseon and NIVEA both offer moisturizers with a high fit for dry skin, though Beauty of Joseon features formulas with key ingredients like hyaluronic acid and niacinamide that help hydrate and brighten skin. NIVEA moisturizers provide versatile, deep hydration, but shoppers should note that some of their products contain added fragrance while Beauty of Joseon products on this page list no fragrance.

Dermatologic Therapy, 2022The British Journal of Dermatology, 2002

Which is more affordable, Beauty of Joseon or NIVEA?

NIVEA is more affordable, offering greater value and versatility compared to Beauty of Joseon according to the review themes on this page.

Beauty of Joseon or NIVEA for oily skin?

Both Beauty of Joseon and NIVEA are a High fit for oily skin. Reviewers note that Beauty of Joseon provides lightweight, fast-absorbing toners with no fragrance across the products on this page, while NIVEA offers blemish-clearing serums.

Beauty of Joseon or NIVEA: which sunscreen is better?

When comparing sunscreen options, Beauty of Joseon and NIVEA both offer products with High Lovi fit levels for several skin types. Beauty of Joseon is noted for fragrance-free sunscreens containing rice and probiotics, while NIVEA provides versatile options like UV Deep Protect & Care Gel and Protect & Moisture Sun Lotion SPF50+.

Beauty of Joseon or NIVEA for sensitive skin?

Both Beauty of Joseon and NIVEA achieve a high routine fit for sensitive skin. However, the products on this page from Beauty of Joseon list no fragrance, whereas several NIVEA items contain added fragrance.

Beauty of Joseon or NIVEA for acne-prone skin?

Both Beauty of Joseon and NIVEA achieve a High routine fit for acne-prone skin on the products on this page. Reviewers note that the products on this page help with blemish clearing for NIVEA and provide gentle, non-irritating formulas for Beauty of Joseon.

Beauty of Joseon or NIVEA for mature skin?

NIVEA is a better choice for mature skin because Lovi rates its routine fit as High, whereas Beauty of Joseon rates as Average.

Beauty of Joseon or NIVEA for skin with dark spots?

Both Beauty of Joseon and NIVEA are well-suited for skin with dark spots, with Lovi giving both brands a High fit level for this skin type. Beauty of Joseon relies on key ingredients like niacinamide to help suppress pigmentation and improve skin radiance.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or NIVEA for dry sensitive skin?

Both Beauty of Joseon and NIVEA offer a High routine fit for dry sensitive skin. The products on this page for Beauty of Joseon feature no added fragrance, whereas several NIVEA items contain added fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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