NIVEA skincare
NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.
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NIVEA is deeply loved for its reliable sunscreens, targeted serums, and nourishing moisturizers, all formulated with hydrating glycerin. Its products suit oily skin and sensitive skin best, offering gentle care that respects delicate skin barriers. For specific concerns, the Protect & Moisture Sun Lotion SPF50+ works well for acne-prone skin, the UV Deep Protect & Care Gel addresses skin with dark spots, and the LUMINOUS630 ANTI-DARK SPOT SERUM supports mature skin. Through these thoughtful formulations, the brand ensures its key ingredient, glycerin, actively improves stratum corneum hydration and barrier function.
GlycerinThis page covers some of the most popular NIVEA products; for the whole NIVEA range, with a fit score for every product, use the Lovi app.
People Say
★4.6Overall rating based on 112.2k+ reviewsReviewers most often praise NIVEA for effective moisturization, lightweight and fast-absorbing formulas, and targeted blemish and dryness relief. The most common complaints are breakouts for acne-prone skin and greasy or heavy textures.
Highlights
Blemish-clearing serums Mostly Mentioned
- “cleared my complexion in 7 days — DERMA SKIN CLEAR”
- “unclogs pores — Derma Skin Clear Anti-Blemish Scrub”
- “reduces blackheads — Derma Skin Clear Anti-Blemish Scrub”
Versatile multi-use moisturizers Mostly Mentioned
- “Use it on face, body, hands, and feet — Creme”
- “Applying is easy, you can use on your face, hands, and body. — Soft”
- “Works better than expensive luxury creams — Creme”
Smoother skin texture serums Mostly Mentioned
- “skin feels squeaky clean and soft — DERMA SKIN CLEAR”
- “skin feels smooth — Derma Skin Clear Anti-Blemish Scrub”
Non-drying serums Mostly Mentioned
- “doesn't dry out skin — Derma Skin Clear Anti-Blemish Scrub”
- “doesn't leave skin dry or stretched — DERMA SKIN CLEAR”
Intense deep hydration Often Mentioned
- “Smoothed out dry flaky scales on my cheeks overnight — Creme”
- “Makes my face feel smooth and soft. — Soft”
Greasy and oily residue Often Mentioned
- “Leaves a shiny grease layer that doesn't go away — Creme”
- “too greasy for face — Protect & Moisture Sun Lotion SPF50+”
- “made my face slightly shiny — DERMA SKIN CLEAR”
Causes breakouts and acne Sometimes Noted
- “Clogged my pores and caused bad acne — Creme”
- “I noticed some acne breakouts on my chin after using this crème for a while. — Soft”
Strong fragrance Sometimes Noted
- “Scent is too overpowering for sensitive noses — Creme”
- “Has a heavy, baby powder smell. — Soft”
- “smells like men's hairspray — DERMA SKIN CLEAR”
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Questions and answers
Is NIVEA good for oily skin?
Yes, NIVEA is good for oily skin. Lovi rates the NIVEA-focused routine High for oily skin, and products like UV Deep Protect & Care Gel and Protect & Moisture Sun Lotion SPF50+ fit oily skin well.
Is NIVEA worth it?
NIVEA is worth considering for oily, sensitive, and acne-prone skin, where NIVEA rates High across its brand-focused routines. Lovi rates the routine High for dry skin as well, though reviewers note that some products may leave a greasy residue or have a strong fragrance.
What are NIVEA's best products?
NIVEA's best products are the UV Deep Protect & Care Gel, DERMA SKIN CLEAR, and Protect & Moisture Sun Lotion SPF50+, which all achieve High fit levels for several key skin types on this page. Reviewers often mention intense deep hydration and blemish-clearing serums from the brand.
Which NIVEA moisturizer is best for dry skin?
The NIVEA moisturizer that is best for dry skin is Creme. Lovi rates Creme High for dry skin and Soft Average for dry skin.
Does NIVEA cause breakouts?
Reviewers sometimes note that NIVEA products may cause breakouts and acne. Lovi rates the acne-prone skin fit for products on this page across a range, from High for the UV Deep Protect & Care Gel and Protect & Moisture Sun Lotion SPF50+ down to Caution for Creme and Express Hydration.
Is NIVEA fragrance-free?
No, the NIVEA products on this page are not all fragrance-free, as only three of the nine items list no fragrance.
What are the key ingredients in NIVEA products?
Glycerin is a key ingredient featured across the NIVEA products on this page. Studies indicate that glycerin helps improve skin hydration and barrier function.
How do I build a NIVEA skincare routine?
To build a NIVEA skincare routine for dry skin, apply Creme and Protect & Moisture Sun Lotion SPF50+ in the morning, followed by Derma Skin Clear Anti-Blemish Scrub and Creme in the evening. Once a week, add a nourishing mask before the scrub and moisturizer. Lovi rates the NIVEA-focused routine for dry skin High.
Where can I buy NIVEA, and how much does it cost?
NIVEA products on this page are available on Amazon US. Prices range from $9.90 to $18.90, with most items falling between $9.98 and $13.40.
What are good alternatives to NIVEA?
Good alternatives to NIVEA are similar brands that also have dedicated pages on Lovi, such as Eucerin, Bayer, Augustinus Bader, Yepoda, Dr. Barbara Sturm, and Sebamed. For dry skin specifically, Lovi rates the Eucerin-focused routine as Superior, while the NIVEA-focused routine is High.
NIVEA vs Eucerin: which is better?
NIVEA and Eucerin are both effective depending on the skin type, as Lovi rates NIVEA-focused routines High for dry skin while Eucerin-focused routines reach Superior. For oily, sensitive, combination, and acne-prone skin, both brands share High fit levels on Lovi.
Who owns NIVEA, and where is it from?
NIVEA is a German brand founded in 1911, owned by maxingvest GmbH & Co. KGaA since 2004.
Is NIVEA cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list NIVEA as cruelty-free.
Is NIVEA good for dry skin?
NIVEA is moderately good for dry skin, as Lovi rates NIVEA-focused routines High for dry skin. Glycerin helps provide intense deep hydration, though reviewers sometimes note a greasy residue.
Which NIVEA sunscreen is best for sensitive skin?
The best NIVEA sunscreen for sensitive skin on this page is Protect & Moisture Sun Lotion SPF50+, which Lovi rates High. UV Deep Protect & Care Gel follows with an Average fit, while MEN rates Low.
Is NIVEA good for sensitive skin?
Yes, NIVEA is good for sensitive skin because its brand-focused routines fit sensitive skin well. Lovi rates the NIVEA-focused routine High for sensitive skin. Reviewers often mention the intense deep hydration provided by these products.
Is NIVEA good for acne-prone skin?
Yes, NIVEA is good for acne-prone skin because the brand-focused routine fits acne-prone skin with a High level. Lovi rates UV Deep Protect & Care Gel, Protect & Moisture Sun Lotion SPF50+, and DERMA SKIN CLEAR High for acne-prone skin.
Is NIVEA good for skin with dark spots?
NIVEA is not the best choice for skin with dark spots, as Lovi rates most of its products Average or lower for this concern. Niacinamide helps reduce dark spots when included in a formula.
Is NIVEA good for mature skin?
NIVEA is moderately good for mature skin, depending on the product you choose. Lovi rates the NIVEA Creme and UV Deep Protect & Care Gel High for mature skin, while other items range from Average to Low.
Research behind NIVEA's key ingredients
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
Exotic Vegetable Oils for Cosmetic O/W Nanoemulsions: In Vivo Evaluation
In vivo and in vitro evaluation of octyl methoxycinnamate liposomes
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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