The Ordinary vs NIVEA
The Ordinary and NIVEA are established skincare brands offering distinct approaches to daily care. The Ordinary features targeted serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, suiting dry and dry sensitive skin best. Conversely, NIVEA is deeply loved for reliable sunscreens, targeted serums, and nourishing moisturizers formulated with hydrating glycerin, suiting oily and sensitive skin best. While both enhance barrier function and hydration through key ingredients, they differ in their foundational formulations and ideal skin types.
The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.
NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.
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This page compares some of the most popular The Ordinary and NIVEA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular The Ordinary vs NIVEA products
People Say
Great value and price Mostly MentionedOften Mentioned
- “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
- “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
- “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
- “Works better than expensive luxury creams — NIVEA Creme”
Smooths skin texture Often MentionedMostly Mentioned
- “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
- “skin feels baby butt smooth — The Ordinary AHA 30% + BHA 2% Peeling Solution”
- “Makes my face feel smooth and soft. — NIVEA Soft”
- “skin feels squeaky clean and soft — NIVEA DERMA SKIN CLEAR”
Clears acne and blemishes Often MentionedOften Mentioned
- “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
- “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
- “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
- “doesn't leave skin dry or stretched — NIVEA DERMA SKIN CLEAR”
Hydration and plumping Often MentionedOften Mentioned
- “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
- “skin feels moisturized — NIVEA Protect & Moisture Sun Lotion SPF50+”
- “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
Versatile body and multi-use application Rarely NotedOften Mentioned
- “Use it on face, body, hands, and feet — NIVEA Creme”
- “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
- “eliminated armpit odor — The Ordinary Glycolic Acid 7% Toning Solution”
Lightweight absorption Sometimes NotedSometimes Noted
- “Sinks in immediately — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
- “Absorbs quickly — The Ordinary Alpha Arbutin 2% + HA”
- “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
Oily residue Rarely NotedOften Mentioned
- “sits on top of the skin and does not absorb — The Ordinary Mandelic Acid 10% + HA”
- “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”
Unpleasant scent Rarely NotedSometimes Noted
- “Smells like vinegar — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
- “smell is unbearable — The Ordinary Azelaic Acid Suspension 10%”
- “has a slight chemical smell — The Ordinary Mandelic Acid 10% + HA”
- “Scent is too overpowering for sensitive noses — NIVEA Creme”
Causes breakouts Rarely NotedSometimes Noted
- “broke me out in cysts — The Ordinary Niacinamide 10% + Zinc 1%”
- “broke me out in cysts — The Ordinary Hyaluronic Acid 2% + B5”
- “gave me cystic acne — The Ordinary Glycolic Acid 7% Toning Solution”
- “Clogged my pores and caused bad acne — NIVEA Creme”
The Ordinary vs NIVEA routines for dry skin
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Cleanser
Glycolipid Cream Cleanser
Morning · Evening · Once a week
$12.50
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Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
$16.99
-
Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
$12.50
-
SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
$15.99
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
$21.70
-
Serum or Treatment
Lactic Acid 5% + HA
Evening · Once a week
$8.10
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
$22.00
-
Cleanser
La Roche-Posay Toleriane Hydrating Gentle Cleanser
Morning · Evening · Once a week
$19.99
-
Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
$16.99
-
Moisturizer
Creme
Morning · Evening · Once a week
$9.90
-
SPF
Protect & Moisture Sun Lotion SPF50+
Morning
$18.90
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
$21.70
-
Serum or Treatment
Derma Skin Clear Anti-Blemish Scrub
Evening · Once a week
$9.98
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
$22.00
Buy The Ordinary routine · $109.78 · 97% fit
Buy NIVEA routine · $119.46 · 82% fitSee multi-brand routine · 99% fit
The Ordinary vs NIVEA routines for oily skin
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Cleanser
Glucoside Foaming Cleanser
Morning · Evening · Once a week
$12.50
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
$15.60
-
Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
$12.50
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
$14.97
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Glycolic Acid 7% Toning Solution
Evening
$13.50
-
Serum or Treatment
Niacinamide 10% + Zinc 1%
Evening · Once a week
$6.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Salicylic Acid 2% Masque
Once a week
$13.80
-
Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
$15.97
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
$15.60
-
Moisturizer
Soft
Morning · Evening · Once a week
$10.99
-
SPF
Protect & Moisture Sun Lotion SPF50+
Morning
$18.90
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Pixi Glow Tonic
Evening
$28.42
-
Serum or Treatment
Derma Skin Clear Anti-Blemish Scrub
Evening · Once a week
$9.98
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Revision Skincare Black Mask
Once a week
$79.00
Buy The Ordinary routine · $207.87 · 93% fit
Buy NIVEA routine · $297.86 · 88% fitSee multi-brand routine · 98% fit
The Ordinary vs NIVEA routines for combination skin
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Cleanser
Glucoside Foaming Cleanser
Morning · Evening · Once a week
$12.50
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
$25.60
-
Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
$12.50
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
$14.97
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Glycolic Acid 7% Toning Solution
Evening
$13.50
-
Serum or Treatment
Lactic Acid 5% + HA
Evening · Once a week
$8.10
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Salicylic Acid 2% Masque
Once a week
$13.80
-
Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
$28.08
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
$25.60
-
Moisturizer
Soft
Morning · Evening · Once a week
$10.99
-
SPF
Protect & Moisture Sun Lotion SPF50+
Morning
$18.90
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
$18.90
-
Serum or Treatment
Derma Skin Clear Anti-Blemish Scrub
Evening · Once a week
$9.98
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
$58.00
Buy The Ordinary routine · $219.97 · 93% fit
Buy NIVEA routine · $289.45 · 87% fitSee multi-brand routine · 97% fit
Questions and answers
The Ordinary or NIVEA: which is better?
The Ordinary is a better fit for overall routine care, offering Superior fit levels across most skin types compared to NIVEA's High fit levels. The products on this page from The Ordinary provide great value and affordable serums, while NIVEA focuses on versatile multi-use moisturizers and intense hydration.
What is the difference between The Ordinary and NIVEA?
The Ordinary provides better value and has fragrance-free products on the products on this page, whereas NIVEA offers richer hydration and versatile multi-use options. Lovi finds The Ordinary has a Superior routine fit across most skin types compared to NIVEA's High fit level.
The Ordinary or NIVEA for dry skin?
The Ordinary is a Superior fit for dry skin, whereas NIVEA has a High fit for dry skin on this page. Topical hyaluronic acid helps improve skin quality and signs of aging.
The Ordinary or NIVEA: which moisturizer is better?
Both The Ordinary and NIVEA offer moisturizers, with Lovi fit levels varying by skin type and range. The Ordinary features fragrance-free options like Natural Moisturizing Factors + HA, whereas NIVEA provides versatile choices like Creme which may carry strong fragrances for some users.
Which is more affordable, The Ordinary or NIVEA?
The Ordinary offers better value and price across the products on this page compared to NIVEA.
Which brand has a stronger reputation for hydration and plumping according to reviewer themes?
NIVEA has a stronger reputation for hydration and plumping according to reviewer themes.
How many NIVEA products on the comparison page contain fragrance compared to The Ordinary?
On the comparison page, 6 of 9 NIVEA products list fragrance in their ingredients, while every product from The Ordinary lists no fragrance.
What key ingredients are found across The Ordinary products?
The products on this page from The Ordinary commonly feature hyaluronic acid, glycerin, and squalane as their key ingredients.
The Ordinary or NIVEA for oily skin?
For oily skin, both brands offer good choices, but Lovi rates The Ordinary as having a Superior routine fit compared to a High fit for NIVEA. The products on this page from The Ordinary provide fragrance-free options like niacinamide and salicylic acid serums, which help control excess oil without added scents.
The Ordinary or NIVEA for sensitive skin?
The Ordinary fits sensitive skin with a Superior routine level, whereas NIVEA has a High routine level. The products on this page from The Ordinary list no fragrance.
The Ordinary or NIVEA for acne-prone skin?
The Ordinary is a Superior fit for acne-prone skin, while NIVEA offers a High fit on this page. Reviewers report that both brands help clear acne and blemishes.
Research behind their key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
The moisturizing effects of glycolipid biosurfactants, mannosylerythritol lipids, on human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Exotic Vegetable Oils for Cosmetic O/W Nanoemulsions: In Vivo Evaluation
Lycopene and Melatonin: Antioxidant Compounds in Cosmetic Formulations
The synergistic effect of retinyl propionate and hydroxypinacolone retinoate on skin aging
In vivo and in vitro evaluation of octyl methoxycinnamate liposomes
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
Topical lycopene emulgel significantly improves biophysical parameters of human skin
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol
A bioactive complex to protect proteins from UV-induced oxidation in human epidermis
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Natural Moisturizing Factor-Enriched Formulations Compared to a Ceramide-Based Cream
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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