SKIN1004 vs Shiseido
SKIN1004 and Shiseido are two esteemed Asian skincare lines, with the Korean brand offering centella asiatica, hyaluronic acid, and niacinamide within toners, moisturizers, sunscreens, and masks, while the Japanese brand provides glycerin within moisturizers, cleansers, sunscreens, and serums. SKIN1004 suits combination skin and dry skin best, whereas its counterpart suits sensitive skin and mature skin best. Both houses differ through their regional heritage, founding years, and targeted botanical philosophies.
SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.
mk.co.krpitchbook.comtracxn.comgoodai-global.com
Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.
corp.shiseido.comen.wikipedia.orgmarketscreener.com
This page compares some of the most popular SKIN1004 and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular SKIN1004 vs Shiseido products
-
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
$17.85
-
Madagascar Centella Light Cleansing Oil
$31.85
-
Madagascar Centella Toning Toner
$26.00
-
Madagascar Centella Poremizing Light Gel Cream
$18.79
-
Madagascar Centella Quick Calming Pad
$21.15
-
Madagascar Centella Watergel Sheet Ampoule Mask
$15.00
-
Hyalu-Cica Moisture Cream
$17.59
-
Zombie Pack
$15.00
People Say
Hydration and moisture Often MentionedMostly Mentioned
- “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
- “Skin feels more hydrated — Shiseido Activating Essence”
- “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
Lightweight texture Mostly MentionedSometimes Noted
- “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
- “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “absorbs like water — SKIN1004 Madagascar Centella Toning Toner”
- “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
Miscellaneous praise and pleasant features Sometimes NotedMostly Mentioned
- “Velvety smooth — Shiseido FUTURE SOLUTION LX”
- “smoothes rough skin — Shiseido Eudermine Revitalizing Essence”
- “beautiful glass bottle — Shiseido Eudermine Revitalizing Essence”
- “doesn't burn my eyes — SKIN1004 Probio-Cica Bakuchiol Eye Cream”
Soothing and calming Mostly MentionedNot noted
- “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
- “Eliminated redness on my easily irritated skin — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
- “Calms irritation instantly — SKIN1004 Madagascar Centella Quick Calming Pad”
Radiance and brightening Rarely NotedOften Mentioned
- “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
- “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
- “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- “Gives a nice glow — SKIN1004 Madagascar Centella Tone Brightening Boosting Toner”
Cleansing benefits Sometimes NotedRarely Noted
- “doesn't strip my skin — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
- “Dissolves waterproof mascara and sunscreen effortlessly. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “pores looked so much smaller — SKIN1004 Zombie Pack”
- “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
High price point Rarely NotedMostly Mentioned
- “Price is quite steep — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
- “Pricey for daily use — SKIN1004 Madagascar Centella Quick Calming Pad”
- “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
Scent and fragrance complaints Sometimes NotedOften Mentioned
- “smells like wet dog — SKIN1004 Zombie Pack”
- “Has a strong herbal/citrus scent I didn't enjoy. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “smells a bit like plastic — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
- “old lady smell — Shiseido Eudermine Revitalizing Essence”
Texture and application issues Often MentionedRarely Noted
- “Felt powdery — Shiseido Essential Energy Hydrating Cream”
- “feels a bit oily — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
- “too watery for a lotion — Shiseido Treatment Softener”
- “hard to wash off — SKIN1004 Zombie Pack”
Skin irritation and breakouts Sometimes NotedSometimes Noted
- “Made my vision blurry/foggy for a while after rinsing. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “Caused small whiteheads/closed comedones on my forehead. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
- “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
SKIN1004 vs Shiseido routines for dry skin
-
Cleanser
Madagascar Centella Tone Brightening Cleansing Gel Foam
Morning · Evening · Once a week
$14.00
-
Hydrating Toner
Probio-Cica Essence Toner
Morning
$18.00
-
Moisturizer
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
Morning · Evening · Once a week
$17.85
-
Pre-Cleanser
Madagascar Centella Light Cleansing Oil
Evening · Once a week
$31.85
-
Nourishing Mask
Madagascar Centella Watergel Sheet Ampoule Mask
Once a week
$15.00
-
Cleanser
Clarifying Cleansing Foam
Morning · Evening · Once a week
$33.15
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning
$80.78
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
$55.00
-
SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
$15.99
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
$21.70
-
Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
$165.00
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
$22.00
Buy SKIN1004 routine · $96.70 · 87% fit
Buy Shiseido routine · $393.62 · 74% fitSee multi-brand routine · 99% fit
SKIN1004 vs Shiseido routines for oily skin
-
Cleanser
Madagascar Centella Tone Brightening Cleansing Gel Foam
Morning · Evening · Once a week
$14.00
-
Hydrating Toner
Probio-Cica Essence Toner
Morning · Once a week
$18.00
-
Moisturizer
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
Morning · Evening · Once a week
$17.85
-
Pre-Cleanser
Madagascar Centella Light Cleansing Oil
Evening · Once a week
$31.85
-
Cleansing Toner
Madagascar Centella Tea-Trica Purifying Toner
Evening
$15.49
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Revision Skincare Black Mask
Once a week
$79.00
-
Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
$39.00
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning · Once a week
$80.78
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
$55.00
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
$14.97
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Pixi Glow Tonic
Evening
$28.42
-
Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
$165.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Revision Skincare Black Mask
Once a week
$79.00
Buy SKIN1004 routine · $245.19 · 87% fit
Buy Shiseido routine · $581.17 · 85% fitSee multi-brand routine · 98% fit
SKIN1004 vs Shiseido routines for combination skin
-
Cleanser
Madagascar Centella Tone Brightening Cleansing Gel Foam
Morning · Evening · Once a week
$14.00
-
Hydrating Toner
Madagascar Centella Toning Toner
Morning · Once a week
$26.00
-
Moisturizer
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
Morning · Evening · Once a week
$17.85
-
Pre-Cleanser
Madagascar Centella Light Cleansing Oil
Evening · Once a week
$31.85
-
Cleansing Toner
Madagascar Centella Tea-Trica Purifying Toner
Evening
$15.49
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
$58.00
-
Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
$39.00
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning · Once a week
$80.78
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
$55.00
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
$14.97
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
$18.90
-
Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
$165.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
$58.00
Buy SKIN1004 routine · $232.19 · 88% fit
Buy Shiseido routine · $550.65 · 84% fitSee multi-brand routine · 97% fit
Questions and answers
SKIN1004 or Shiseido: which is better?
Both SKIN1004 and Shiseido fit most skin types well, but SKIN1004 is generally better for soothing and lightweight care, whereas Shiseido excels in deep hydration and luxury textures. Every product on the SKIN1004 page lists no fragrance, while many Shiseido products contain fragrance and may cause scent complaints.
What is the difference between SKIN1004 and Shiseido?
SKIN1004 is a South Korean brand focused on lightweight textures, soothing ingredients like Centella asiatica, and fragrance-free formulas, while Shiseido is a Japanese brand known for deep hydration, luxurious textures, and products that frequently include fragrance.
SKIN1004 or Shiseido for dry skin?
SKIN1004 is better than Shiseido for dry skin because the routine fit for dry skin is High for SKIN1004 and Average for Shiseido. SKIN1004 products on this page list no fragrance, whereas Shiseido products often have strong fragrance.
SKIN1004 or Shiseido: which cleanser is better?
When comparing cleansers, SKIN1004 is often preferred for cleansing benefits on this page, whereas Shiseido is noted for deep-cleansing and efficient cleansers.
Which is more affordable, SKIN1004 or Shiseido?
Shiseido is more affordable since reviewers frequently note a high price point for SKIN1004 products on this page.
Between SKIN1004 and Shiseido, which brand is better for targeted concerns like skin with dark spots or mature skin?
Both SKIN1004 and Shiseido reach a High routine fit for skin with dark spots and mature skin. SKIN1004 relies on ingredients like niacinamide, which may help reduce cutaneous pigmentation, whereas Shiseido is often noted for deep hydration and improving radiance.
How do SKIN1004 and Shiseido products differ regarding fragrance and ingredient profiles?
SKIN1004 products on this page list no fragrance in their ingredients and feature key ingredients like Centella asiatica and hyaluronic acid, whereas Shiseido includes fragrance in the majority of its products with core ingredients centered on glycerin and hyaluronic acid.
Which brand performs better for hydration and soothing according to reviewer feedback?
Shiseido performs better for hydration according to reviewer feedback, while SKIN1004 takes the lead for soothing and calming. Reviewers frequently mention deep hydration for Shiseido, whereas SKIN1004 is most noted for its soothing and lightweight toners.
SKIN1004 or Shiseido for oily skin?
Both SKIN1004 and Shiseido provide a High routine fit for oily skin on the products on this page. SKIN1004 is particularly noted for lightweight textures and soothing benefits, whereas Shiseido is recognized for deep hydration and luxurious textures.
SKIN1004 or Shiseido: which moisturizer is better?
Both SKIN1004 and Shiseido offer moisturizers that fit dry skin well, but they differ in formulation details and user feedback. SKIN1004 provides lightweight and soothing moisturizers with key ingredients like centella asiatica and hyaluronic acid without fragrance, whereas Shiseido is noted for deep hydration and luxurious textures alongside a higher price point and strong fragrance.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022
SKIN1004 or Shiseido for sensitive skin?
Both SKIN1004 and Shiseido provide a High routine fit for sensitive skin on the products on this page. Shiseido features deep hydration and luxurious textures, while SKIN1004 stands out for being fragrance-free across all its products and offering soothing and calming benefits.
SKIN1004 or Shiseido: which sunscreen is better?
Both SKIN1004 and Shiseido offer sunscreens on this page, but SKIN1004 features fragrance-free options like the Madagascar Centella Hyalu-Cica Water-Fit Sun Serum, whereas most Shiseido sunscreens include fragrance.
SKIN1004 or Shiseido for acne-prone skin?
Both SKIN1004 and Shiseido offer a High routine fit for acne-prone skin on the products on this page. SKIN1004 provides fragrance-free options that reviewers frequently praise for being lightweight and soothing, while Shiseido products often feature strong fragrances and luxurious textures.
Research behind their key ingredients
Bifidobacterium longum lysate, a new ingredient for reactive skin
Psychophysical study of the effects of topical application of menthol in healthy volunteers
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Another Reason for Using Caffeine in Dermocosmetics: Sunscreen Adjuvant
Self-Assembled Cubic Liquid Crystalline Nanoparticles for Transdermal Delivery of Paeonol
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Phyllanthus emblica L. (amla) branch: A safe and effective ingredient against skin aging
The influence of alkane chain length on the skin irritation potential of 1,2-alkanediols
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
In vivo and in vitro evaluation of octyl methoxycinnamate liposomes
Effects of topical copper tripeptide complex on CO2 laser-resurfaced skin
Starch- and carboxymethyl cellulose-based films as active beauty masks with papain incorporation
Anatomical site differences of sodium lauryl sulfate-induced irritation: randomized controlled trial
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol
Moisturizing effect of alcohol-based hand rub containing okra polysaccharide
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Liposomal formulation of a vitamin C derivative: a promising strategy to increase skin permeability
Functional properties and skin care effects of sodium trehalose sulfate
Transdermal Delivery of Baicalin Based on Bio-Vesicles and Its Efficacy in Antiaging of the Skin
New Chalcone-Derived Molecule for the Topical Regulation of Hyperpigmentation and Skin Aging
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-

Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.






















































