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Beauty of Joseon vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Shiseido are renowned Asian skincare brands offering thoughtful collections of moisturizers, serums, sunscreens, and cleansers. Beauty of Joseon features niacinamide, glycerin, and hyaluronic acid to best suit dry and sensitive skin, while Shiseido incorporates glycerin to primarily nurture sensitive and mature skin. Both brands provide gentle, effective daily care, though they differ in their specific targeted formulations and country of origin.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Beauty of Joseon and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Shiseido products

People Say

Beauty of JoseonShiseido
  • Deep hydration and moisturization Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Unique or pleasant texture Often MentionedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
    • “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Gentle and non-irritating formulas Mostly MentionedRarely Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Glow, radiance and brightening Sometimes NotedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Fast absorption and skin softening Sometimes NotedOften Mentioned
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
  • Calms redness and controls oil Sometimes NotedRarely Noted
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “controls oiliness — Shiseido Treatment Softener”
  • Scent and fragrance issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like dirt — Beauty of Joseon Ginseng Essence Water”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • High price point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Lack of hydration or ineffectiveness Often MentionedSometimes Noted
    • “Not enough for winter — Shiseido Essential Energy Hydrating Cream”
    • “No change in deep wrinkles — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “No noticeable difference, not moisturizing enough on its own. — Shiseido Ultimune Power Infusing Concentrate”
    • “skin felt tight later — Beauty of Joseon Red Bean Water Gel”

Beauty of Joseon vs Shiseido routines for dry skin

Buy Beauty of Joseon routine · $128.39 · 87% fitBuy Shiseido routine · $393.62 · 74% fitSee multi-brand routine · 99% fit

Beauty of Joseon vs Shiseido routines for oily skin

Buy Shiseido routine · $581.17 · 85% fitBuy Beauty of Joseon routine · $210.39 · 80% fitSee multi-brand routine · 98% fit

Beauty of Joseon vs Shiseido routines for combination skin

Buy Shiseido routine · $550.65 · 84% fitBuy Beauty of Joseon routine · $209.39 · 81% fitSee multi-brand routine · 97% fit

Questions and answers

Beauty of Joseon or Shiseido: which is better?

Beauty of Joseon and Shiseido both offer great options, but Beauty of Joseon is generally better for gentle, fragrance-free care while Shiseido excels in luxurious textures and anti-aging benefits. For dry skin specifically, Lovi rates Beauty of Joseon as High and Shiseido as Average.

What is the difference between Beauty of Joseon and Shiseido?

Beauty of Joseon is noted for its gentle formulas, whereas Shiseido is often chosen for its luxurious textures and deep hydration. Every Beauty of Joseon product on this page lists no fragrance, while many Shiseido products contain fragrance. For routine fit, Beauty of Joseon has a High fit level for dry skin, whereas Shiseido has an Average fit level for dry skin.

Beauty of Joseon or Shiseido for dry skin?

Beauty of Joseon is a better fit for dry skin, achieving a High routine fit level compared to Shiseido's Average fit. Furthermore, the products on this page from Beauty of Joseon list no fragrance, whereas most Shiseido products contain fragrance, which may help minimize skin irritation.

Beauty of Joseon or Shiseido: which cleanser is better?

Both Beauty of Joseon and Shiseido offer a variety of cleansers on this page, but Beauty of Joseon stands out for its gentle and non-irritating formulas, while Shiseido is noted for deep-cleansing and efficient cleansers. Every product on the Beauty of Joseon page lists no fragrance, whereas many Shiseido cleansers contain fragrance.

Which is more affordable, Beauty of Joseon or Shiseido?

Beauty of Joseon is more affordable, as Shiseido is noted by reviewers for its high price point. Beauty of Joseon products on this page also list no fragrance in their ingredients.

Beauty of Joseon or Shiseido: which brand has fewer fragrance issues?

Beauty of Joseon has fewer fragrance issues because every product on its page lists no fragrance in its ingredients, whereas many Shiseido products contain added fragrance.

Beauty of Joseon or Shiseido for oily skin?

Both brands offer a High routine fit for oily skin. Beauty of Joseon is noted for helping to control oil and calm redness, while Shiseido provides deep-cleansing and efficient cleansers.

Beauty of Joseon or Shiseido: which moisturizer is better?

Both Beauty of Joseon and Shiseido offer moisturizers with great options depending on your skin needs, as Beauty of Joseon products on this page list no fragrance, while Shiseido formulas are frequently noted for luxurious textures and deep hydration.

Beauty of Joseon or Shiseido for sensitive skin?

Both Beauty of Joseon and Shiseido reach a High routine fit for sensitive skin on Lovi. Beauty of Joseon stands out for its gentle and non-irritating formulas as every product on this page lists no fragrance, while Shiseido is noted for its strong fragrance across most of its products.

Beauty of Joseon or Shiseido: which sunscreen is better?

Beauty of Joseon offers the Relief Sun: Rice + Probiotics sunscreen, which has a High fit level for dry, sensitive, oily, and combination skin, and every product on the page lists no fragrance in its ingredients. In contrast, Shiseido features several sunscreens like the Ultimate Sun Protector Lotion, which is rated lower for dry skin and carries a risk of caution or warning, and many Shiseido products contain added fragrance.

Journal of Nanobiotechnology, 2011

Beauty of Joseon or Shiseido for acne-prone skin?

Both brands fit acne-prone skin well, as Lovi rates both routines as High. Beauty of Joseon is noted for gentle formulas that help calm redness and control oil, while Shiseido offers deep hydration and firming moisturizers, though some of its products may cause skin irritation.

Beauty of Joseon or Shiseido for mature skin?

Shiseido is a better fit for mature skin, achieving a High routine fit level compared to Beauty of Joseon's Average level. Reviewers often mention Shiseido for its firming and line-reducing moisturizers as well as luxurious textures, while Beauty of Joseon products on this page list no fragrance.

Beauty of Joseon or Shiseido for skin with dark spots?

Both brands are a High fit for skin with dark spots according to Lovi. Beauty of Joseon relies on key ingredients like niacinamide and ginseng across its fragrance-free range, whereas Shiseido features products like the Essential Energy Hydrating Cream and White Lucent Brightening Gel Cream.

Antioxidants, 2021The British Journal of Dermatology, 2002

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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