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Shiseido skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

Shiseido is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, serums, and more, all formulated with key ingredients like glycerin. Its products suit sensitive skin and mature skin best, offering gentle yet effective daily care. For specific concerns, the brand offers standout choices such as the Treatment Softener for acne-prone skin, the Benefiance Wrinkle Smoothing Day Cream for skin with dark spots, and the Essential Energy Hydrating Cream for mature skin. Through these meticulous formulations, its key ingredients work effectively, as clinical study findings show that glycerin significantly improved stratum corneum hydration.

This page covers some of the most popular Shiseido products; for the whole Shiseido range, with a fit score for every product, use the Lovi app.

Shiseido moisturizers

Other Shiseido products

People Say

★4.6Overall rating based on 26.8k+ reviews

Reviewers most often praise Shiseido for intense hydration, lightweight textures, and making the skin feel soft. The most common complaints are strong fragrance and skin irritation.

Highlights

  • Deep hydration Mostly Mentioned
    • “Immediate sensation of comfort — Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — VITAL PERFECTION”
    • “Skin feels more hydrated — Activating Essence”
  • Deep-cleansing and efficient cleansers Mostly Mentioned
    • “face feels squeaky clean — Clarifying Cleansing Foam”
    • “skin feels squeaky clean — Deep Cleansing Foam”
    • “pea-sized amount is enough — Clarifying Cleansing Foam”
  • Luxurious textures Often Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — VITAL PERFECTION”
    • “Velvety, rich cream texture — Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — FUTURE SOLUTION LX”
  • Improves radiance Often Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Ultimune Power Infusing Concentrate”
    • “faded pimple marks — White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Benefiance Wrinkle Smoothing Eye Cream”
  • Lightweight and effective moisturizers Often Mentioned
    • “Airy-soft texture — Essential Energy Hydrating Cream”
    • “absorbs quickly — White Lucent Brightening Gel Cream”
    • “Skin feels plump — Essential Energy Hydrating Cream”
  • Firming and line-reducing moisturizers Often Mentioned
    • “tighter jawline, lifted appearance, improved elasticity, less sagging — VITAL PERFECTION”
    • “wrinkles look softer — Benefiance Wrinkle Smoothing Cream Enriched”
    • “Diminished appearance of fine lines — Bio-Performance Advanced Super Revitalizing Cream”
  • High price point Mostly Mentioned
    • “Very expensive for the size — Benefiance Wrinkle Smoothing Eye Cream”
    • “Expensive, pricey, high cost for the amount. — Ultimune Power Infusing Concentrate”
    • “expensive, investment piece, pricey for the amount, luxury cost — VITAL PERFECTION”
  • Strong fragrance Often Mentioned
    • “old lady smell — Eudermine Revitalizing Essence”
    • “Strong scent, alcohol smell, potential irritation for sensitive skin. — Ultimune Power Infusing Concentrate”
    • “overpowering scent, too perfumed, smell lingers, headache-inducing — VITAL PERFECTION”
  • Skin irritation Sometimes Noted
    • “Caused some irritation — Bio-Performance Advanced Super Revitalizing Cream”
    • “Stings eyes — Ultimate Sun Protector Lotion”
    • “Caused burning and redness — Benefiance Wrinkle Smoothing Eye Cream”
  • Packaging issues Sometimes Noted
    • “heavy to travel — Eudermine Revitalizing Essence”
    • “Heavy bottle but plastic pump, cannot see remaining product, straw too short to get last drops. — Ultimune Power Infusing Concentrate”
    • “heavy jar, waste of plastic, faulty pump (on dispenser versions) — VITAL PERFECTION”

Sources: lovi.care, sephora.com, macys.com, shiseido.com, ulta.com, amazon.com, and more

Questions and answers

Is Shiseido good for oily skin?

Yes, Shiseido is well suited for oily skin, as Lovi rates the Shiseido-focused routine High for oily skin. The Shiseido products on this page frequently provide deep-cleansing and efficient cleansers along with lightweight moisturizers.

Is Shiseido worth it?

Shiseido is a good choice for people seeking deep hydration and firming moisturizers, though some shoppers note a high price point and strong fragrance. Lovi rates Shiseido High for sensitive skin and oily skin, and Average for dry skin.

Dermatologic Therapy, 2022

What are Shiseido's best products?

Lovi rates Benefiance Wrinkle Smoothing Day Cream, Essential Energy Hydrating Day Cream, and Benefiance Wrinkle Smoothing Cream Enriched as Superior for mature skin. Essential Energy Hydrating Cream and Eudermine Revitalizing Essence also offer High fit for dry and sensitive skin types.

Which Shiseido moisturizer is best for dry skin?

Essential Energy Hydrating Cream is the best Shiseido moisturizer for dry skin, followed by Benefiance Wrinkle Smoothing Cream Enriched and Bio-Performance Skin Filler. Lovi rates the fit for dry skin as High for the first two and Average for the last. Topical hyaluronic acid, a key ingredient in these products, helps improve skin quality and hydration.

Dermatologic Therapy, 2022

Does Shiseido cause breakouts?

Shiseido is unlikely to cause breakouts for most users, as Lovi rates acne-prone skin High for several key moisturizers like Benefiance Wrinkle Smoothing Cream Enriched and Essential Energy Hydrating Cream. Reviewers sometimes note skin irritation, and certain formulas contain squalane, which may occasionally trigger acne in susceptible individuals.

The Journal of Investigative Dermatology, 2006

Is Shiseido fragrance-free?

No, the Shiseido products on this page are not fragrance-free, as only 5 out of 20 products list no fragrance.

What are the key ingredients in Shiseido products?

Shiseido products on this page commonly feature glycerin and hyaluronic acid to help keep skin soft and smooth. Hyaluronic acid helps bind moisture to maintain a plump and hydrated feel.

Dermatologic Therapy, 2022

How do I build a Shiseido skincare routine?

To build a Shiseido routine for dry skin, start your morning with Clarifying Cleansing Foam, Eudermine Revitalizing Essence, and Essential Energy Hydrating Cream. In the evening, follow a similar routine by cleansing, applying Ultimune Power Infusing Concentrate, and finishing with Essential Energy Hydrating Cream. Lovi rates the Shiseido-focused routine for dry skin as Average.

Where can I buy Shiseido, and how much does it cost?

Shiseido products on this page can be bought on Amazon US. The prices range from $33.15 to $165.00, with most items costing between $55.00 and $115.00.

What are good alternatives to Shiseido?

Good alternatives to Shiseido include Biore, Hada Labo, SK-II, Shiseido Senka, DHC, and Pair, which all have dedicated pages on Lovi. Biore-focused routines rate Superior across dry, oily, sensitive, combination, and acne-prone skin types.

Shiseido vs Biore: which is better?

Lovi rates Biore superior to Shiseido across dry, oily, sensitive, combination, and acne-prone skin types. The Shiseido products on this page frequently feature a strong fragrance and higher price points, whereas Biore routines achieve higher fit scores.

Who owns Shiseido, and where is it from?

Shiseido is a Japanese brand founded in 1872, owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

Is Shiseido cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Shiseido as cruelty-free.

Is Shiseido good for dry skin?

Lovi rates Shiseido as Average for dry skin. While some products like Essential Energy Hydrating Cream fit dry skin well, reviewers note that the brand's selection frequently features a strong fragrance that may cause skin irritation.

Which Shiseido cleanser is best for oily skin?

The Deep Cleansing Foam is best for oily skin with a High fit, followed by the Clarifying Cleansing Foam at Average and the Complete Cleansing Microfoam at Low.

Is Shiseido good for sensitive skin?

Shiseido is a good match for sensitive skin, as Lovi rates sensitive skin High for the brand-focused routines. Reviewers frequently note that the Shiseido products on this page help deliver deep hydration, though some formulas may cause skin irritation.

Which Shiseido sunscreen is best for sensitive skin?

The best Shiseido sunscreen for sensitive skin on this page is the Benefiance Wrinkle Smoothing Day Cream, which Lovi rates Superior. Other options include the Essential Energy Hydrating Day Cream with a High fit and the Ultimate Sun Protector Lotion with an Average fit.

Is Shiseido good for acne-prone skin?

Lovi rates Shiseido High for acne-prone skin. Reviewers often mention its lightweight and effective moisturizers that help keep skin balanced.

Is Shiseido good for skin with dark spots?

Shiseido rates High for skin with dark spots with several moisturizers and treatments on the page. Topical ingredients like hyaluronic acid help improve overall skin quality and hydration.

Dermatologic Therapy, 2022

Is Shiseido good for mature skin?

Yes, Shiseido is well suited for mature skin, and Lovi rates mature skin fit as High for products like Benefiance Wrinkle Smoothing Day Cream. Reviewers often mention that these moisturizers help firm the skin and reduce lines.

Dermatologic Therapy, 2022Journal of Ethnopharmacology, 2007

Research behind Shiseido's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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