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SKIN1004 vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SKIN1004 and Simple are established skincare brands offering gentle, targeted care for varying skin needs. The Korean brand utilizes centella asiatica, hyaluronic acid, and niacinamide across toners, moisturizers, sunscreens, and masks to serve sensitive and dry skin best, while the British brand features skin-friendly ingredients like niacinamide and glycerin in its moisturizers, makeup removers, cleansers, and toners to suit acne-prone and oily acne-prone skin. Both brands differ in their regional origins, foundational philosophies, and specific ingredient profiles, with the former focusing on botanical-infused hydration and the latter emphasizing barrier-respecting cleansing and moisture.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

mk.co.krpitchbook.comtracxn.comgoodai-global.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular SKIN1004 and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs Simple products

People Say

SKIN1004Simple
  • Other Positive Product Features Mostly MentionedMostly Mentioned
    • “zero white cast — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “skin feels super soft — SKIN1004 Zombie Pack”
    • “doesn't burn my eyes — SKIN1004 Probio-Cica Bakuchiol Eye Cream”
    • “Love that it has absolutely no scent. — Simple Micellar Water”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedOften Mentioned
    • “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “Turns milky immediately and washes off completely. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Gentle on Sensitive Skin Rarely NotedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “doesn't strip my skin — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
  • Soothing and Calming Properties Mostly MentionedSometimes Noted
    • “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
    • “Eliminated redness on my easily irritated skin — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “Calms irritation instantly — SKIN1004 Madagascar Centella Quick Calming Pad”
    • “doesn't sting my eyes — Simple Kind to Skin Soothing Facial Toner”
  • Deep and Intense Hydration Often MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
  • Affordable Value Rarely NotedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “huge bottle — SKIN1004 Madagascar Centella Toning Toner”
  • Other Negative Product Complaints Often MentionedOften Mentioned
    • “I have to use 4-5 cotton pads to get clean. — Simple Micellar Water”
    • “need to apply multiple layers — Simple Replenishing Rich Moisturiser”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “milky sweat when running — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
  • Insufficient Moisture or Hydration Sometimes NotedSometimes Noted
    • “not enough for dry skin — SKIN1004 Madagascar Centella Poremizing Light Gel Cream”
    • “not moisturizing enough — SKIN1004 Madagascar Centella Toning Toner”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
  • Struggles with Waterproof Makeup Rarely NotedOften Mentioned
    • “hard to wash off — SKIN1004 Zombie Pack”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”

SKIN1004 vs Simple routines for dry skin

Buy SKIN1004 routine · A$115.38 · 88% fitBuy Simple routine · A$208.81 · 84% fitSee multi-brand routine · 97% fit

SKIN1004 vs Simple routines for oily skin

Buy SKIN1004 routine · A$261.53 · 88% fitBuy Simple routine · A$388.80 · 86% fitSee multi-brand routine · 96% fit

SKIN1004 vs Simple routines for combination skin

Buy SKIN1004 routine · A$225.80 · 87% fitBuy Simple routine · A$322.10 · 84% fitSee multi-brand routine · 95% fit

Questions and answers

SKIN1004 or Simple: which is better?

Both SKIN1004 and Simple fit skin types equally well on this page, but they differ in their strengths and formulations. SKIN1004 stands out for its soothing and lightweight texture with key ingredients like Centella asiatica and hyaluronic acid, while Simple is noted for being gentle on sensitive skin and offering affordable value using niacinamide and glycerin.

What is the difference between SKIN1004 and Simple?

SKIN1004 stands out for its soothing and lightweight toners and moisturizers, while Simple is known for offering gentle, value-friendly makeup removers and affordable moisturizers. Both brands achieve equal Lovi fit levels across skin types, including high ratings for sensitive and acne-prone skin.

SKIN1004 or Simple for dry skin?

Both SKIN1004 and Simple achieve a High routine fit for dry skin. SKIN1004 products on this page highlight Centella asiatica and hyaluronic acid, which helps hydrate the skin, whereas Simple relies on glycerin and niacinamide to support moisture.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

SKIN1004 or Simple: which cleanser is better?

Both SKIN1004 and Simple offer popular cleansers on the products on this page, but SKIN1004 is generally better for soothing and calming properties while Simple is noted for affordable value. SKIN1004 features key ingredients like Centella asiatica and niacinamide, which helps support skin health.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which is more affordable, SKIN1004 or Simple?

Simple is more affordable, offering affordable value as noted by reviewers. SKIN1004 does better in other categories such as lightweight textures and soothing properties.

Between SKIN1004 and Simple, which brand is better for soothing and calming properties?

Between the two brands, SKIN1004 does better for soothing and calming properties. Reviewers mostly mention its soothing and lightweight toners as well as its hydrating and soothing masks.

How do the founding years and corporate owners of SKIN1004 and Simple compare?

SKIN1004 was founded in South Korea in 2012 and is owned by Goodai Global Inc. since 2024, whereas Simple was founded in the United Kingdom in 1960 and is owned by Unilever PLC since 2011.

Which brand performs better regarding gentle care on sensitive skin?

Simple performs better regarding gentle care on sensitive skin, as reviewers frequently note its gentle and sensitive-skin-friendly makeup removers. Every product on both brands' pages lists no fragrance in its ingredients.

SKIN1004 or Simple for oily skin?

Both SKIN1004 and Simple are a High fit for oily skin. Reviewers note that the products on this page for SKIN1004 offer lightweight and fast-absorbing textures, while Simple provides affordable value.

SKIN1004 or Simple: which moisturizer is better?

Both SKIN1004 and Simple offer hydrating moisturizers, with SKIN1004 featuring soothing and lightweight options like the Madagascar Centella Poremizing Light Gel Cream, while Simple provides value-friendly choices such as the Hydrating Light Moisturiser.

SKIN1004 or Simple for sensitive skin?

Both SKIN1004 and Simple fit sensitive skin at a high level. SKIN1004 features soothing and lightweight toners along with calming properties, while Simple offers gentle, sensitive-skin-friendly makeup removers.

SKIN1004 or Simple for acne-prone skin?

For acne-prone skin, Lovi rates the products on this page from SKIN1004 as having a High fit overall, while Simple's products are rated with an Average fit. SKIN1004 features key ingredients like Centella asiatica and niacinamide that help soothe and manage blemishes.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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