🇦🇺Australia

Purito skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Purito is cherished for thoughtful moisturizers, serums, sunscreens, makeup removers, and more, which rely on gentle formulas. Its products suit dry skin and sensitive skin best, offering soothing daily care. For acne-prone skin, the standout choice is the Centella Unscented Toner, while skin with dark spots benefits from the Daily Soft Touch Sunscreen, and mature skin finds support in the Centella Unscented Serum. The brand continues to provide reliable nourishment for a calm complexion.

This page covers some of the most popular Purito products; for the whole Purito range, with a fit score for every product, use the Lovi app.

Other Purito products

People Say

★4.6Overall rating based on 15.6k+ reviews

Reviewers most often praise Purito for lightweight hydration, soothing redness, and gentle formulations for sensitive skin. The most common complaints are insufficient moisture for dry skin and clogged pores or breakouts on acne-prone skin.

Highlights

  • Lightweight moisturizers Mostly Mentioned
    • “absorbs instantly into skin — Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Mighty Bamboo Panthenol Cream”
    • “sinks in instantly without residue — Deep Sea Pure Water Cream”
  • Soothing and calming moisturizers Mostly Mentioned
    • “calmed my redness immediately — Oat-in Calming Gel Cream”
    • “helped calm down my acne — Mighty Bamboo Panthenol Cream”
    • “calms down my redness immediately — Deep Sea Pure Water Cream”
  • Gentle and lightweight serums Mostly Mentioned
    • “calmed my redness instantly — Centella Unscented Serum”
    • “no stinging on sensitive skin — Centella Unscented Serum”
    • “absorbs immediately — Centella Unscented Serum”
  • Acne-safe and barrier-supporting moisturizers Mostly Mentioned
    • “fungal acne safe — Oat-in Calming Gel Cream”
    • “love that it has no scent — Oat-in Calming Gel Cream”
    • “strengthens moisture barrier — Mighty Bamboo Panthenol Cream”
  • Insufficient moisture in moisturizers Sometimes Noted
    • “skin felt tight after an hour — Oat-in Calming Gel Cream”
    • “incredibly drying for me — Mighty Bamboo Panthenol Cream”
    • “not moisturizing enough for winter — Deep Sea Pure Water Cream”
  • Serum performance and finish issues Sometimes Noted
    • “metallic scent — Pure Vitamin C Serum”
    • “turned brown quickly — Pure Vitamin C Serum”
    • “didn't see any difference — Centella Unscented Serum”

Sources: lovi.care, iherb.com, yesstyle.com, reddit.com, skinsort.com, stylevana.com, and more

Questions and answers

Is Purito good for oily skin?

Yes, Purito is well-suited for oily skin. Lovi rates the Purito-focused routine Superior for oily skin, and the brand offers lightweight moisturizers and serums that help keep skin balanced and comfortable.

Is Purito worth it?

Purito is worth considering for dry and sensitive skin, as Lovi rates its brand-focused routines Superior for those skin types. Reviewers frequently mention that the moisturizers are lightweight, soothing, and calm the skin. Additionally, all Purito products on this page list no fragrance in their ingredients.

What are Purito's best products?

Purito's best products are the Centella Unscented Serum, Daily Soft Touch Sunscreen, and Centella Unscented Toner, which all rate Superior for sensitive and acne-prone skin. Reviewers often mention that the brand's moisturizers feel lightweight and soothing, helping to calm the skin.

Which Purito moisturizer is best for dry skin?

The Deep Sea Pure Water Cream is the best Purito moisturizer for dry skin, followed by the Oat-in Calming Gel Cream and the Mighty Bamboo Panthenol Cream.

Does Purito cause breakouts?

Purito is unlikely to cause breakouts, as reviewers frequently note that the brand's moisturizers are acne-safe and lightweight. Lovi rates the Purito-focused routine Superior for acne-prone skin.

Is Purito fragrance-free?

Yes, every Purito product on this page lists no fragrance in its ingredients.

What are the key ingredients in Purito products?

Purito products frequently feature centella asiatica extract, niacinamide, panthenol, and sodium hyaluronate to help soothe and calm the skin.

Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024

How do I build a Purito skincare routine?

To build a Purito routine for dry skin, start your morning with the Centella Unscented Toner followed by the Deep Sea Pure Water Cream and an SPF. In the evening, cleanse with the From Green Cleansing Oil, apply the Centella Unscented Serum, and finish with the Deep Sea Pure Water Cream. Lovi rates the Purito-focused routine Superior for dry skin.

Where can I buy Purito, and how much does it cost?

Purito is available on Lovi from Australian stores, with prices ranging from A$25.23 to A$46.40 and most items falling between A$28.24 and A$39.00.

What are good alternatives to Purito?

Good alternatives to Purito include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated pages on Lovi.

Purito vs SKIN1004: which is better?

Purito and SKIN1004 are both top choices, but Purito rates slightly better for oily and acne-prone skin while matching SKIN1004 for dry and sensitive skin. Lovi rates the Purito-focused routine Superior for dry, sensitive, oily, and acne-prone skin, and High for combination skin.

Who owns Purito, and where is it from?

Purito is a Korean brand founded in 2017, owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Is Purito cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Purito as cruelty-free.

Is Purito good for dry skin?

Yes, Purito is well suited for dry skin, which the brand fits best along with sensitive skin. Lovi rates the Purito-focused routine Superior for dry skin, and reviewers frequently mention the lightweight, soothing moisturizers. Additionally, topical hyaluronic acid helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Which Purito sunscreen is best for sensitive skin?

The Daily Soft Touch Sunscreen is the best choice among the sunscreens on this page, as Lovi rates it Superior for sensitive skin.

Is Purito good for sensitive skin?

Yes, Purito is well-suited for sensitive skin, as the Purito products on this page are entirely fragrance-free. Lovi rates the brand's sensitive-skin routine as Superior, and reviewers frequently mention that its moisturizers are soothing and calming.

Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024

Is Purito good for acne-prone skin?

Yes, Purito is well-suited for acne-prone skin, with the Purito-focused routine rating Superior for this skin type. Lovi rates the Centella Unscented Toner and the Centella Unscented Serum as Superior for acne-prone skin, while reviewers frequently mention that the brand's moisturizers are acne-safe and supportive of the skin barrier.

Is Purito good for skin with dark spots?

Purito is good for skin with dark spots because several of its serums and sunscreens rate Superior for this skin concern. The Purito products on this page are fragrance-free, and niacinamide in the formulas helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002

Is Purito good for mature skin?

Yes, Purito is well-suited for mature skin, especially with targeted products like the Centella Unscented Serum and Daily Soft Touch Sunscreen, which Lovi rates Superior for this skin type. Reviewers frequently note that the brand's moisturizers are lightweight and help keep skin feeling calm and soft.

Research behind Purito's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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