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Some By Mi vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Some By Mi and Simple are a Korean skincare brand founded in 2016 and a British skincare brand founded in 1960, respectively. The former brand offers serums, cleansers, toners, moisturizers, and more built around niacinamide, centella asiatica, and salicylic acid, whereas the latter is lovingly known for its gentle moisturizers, makeup removers, cleansers, and toners featuring skin-friendly ingredients like niacinamide and glycerin. Some By Mi products fit skin with dark spots and dry sensitive skin best, while the formulations from Simple suit acne-prone skin and oily acne-prone skin best as they respect delicate barriers. They differ in their specific standout offerings and primary ingredient combinations, with the Korean brand addressing acne and dark spots through exfoliating acids and the British brand supporting hydration and delicate barriers through glycerin.

Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.

kedglobal.compreqin.comtracxn.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Some By Mi and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Some By Mi vs Simple products

People Say

Some By MiSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Zero irritation or redness — Some By Mi Retinol Intense Reactivating Serum”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “Lasts 100 hours as claimed — Some By Mi Beta Panthenol Repair Cream”
  • Lightweight and Fast Absorbing Often MentionedOften Mentioned
    • “absorbs quickly — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “leaves behind no white cast — Some By Mi V10 Hyal Air Fit Sunscreen”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
  • Skin Texture and Smoothing Mostly MentionedNot noted
    • “Skin became smoother — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Surprisingly gentle — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Skin feels baby soft — Some By Mi Retinol Intense Reactivating Serum”
  • Affordability and Value Not notedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Acne and Blemish Control Often MentionedNot noted
    • “Reduces pimples — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “cleared my cystic acne — Some By Mi AHA-BHA-PHA 30 Days Miracle Acne Clear Foam”
    • “flattened my cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
  • Drying and Dehydration Often MentionedSometimes Noted
    • “not moisturizing enough — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “Skin felt tight — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
  • Purging and Breakouts Sometimes NotedSometimes Noted
    • “Zits appeared initially — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “gave me cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Scent and Fragrance Often MentionedNot noted
    • “overwhelming citrus fragrance — Some By Mi V10 Hyal Air Fit Sunscreen”

Some By Mi vs Simple routines for dry skin

Buy Some By Mi routine · A$222.98 · 93% fitBuy Simple routine · A$208.81 · 84% fitSee multi-brand routine · 97% fit

Some By Mi vs Simple routines for oily skin

Buy Some By Mi routine · A$301.59 · 88% fitBuy Simple routine · A$388.80 · 86% fitSee multi-brand routine · 96% fit

Some By Mi vs Simple routines for combination skin

Buy Some By Mi routine · A$224.16 · 88% fitBuy Simple routine · A$322.10 · 84% fitSee multi-brand routine · 95% fit

Questions and answers

Some By Mi or Simple: which is better?

Some By Mi is better for targeted treatments like acne and dark spots, while Simple is better for gentle, budget-friendly hydration on sensitive skin.

What is the difference between Some By Mi and Simple?

Some By Mi has superior fit levels for skin with dark spots and dry sensitive skin, while Simple is noted for being gentle on sensitive skin and providing good hydration. Some By Mi excels in skin texture smoothing and acne control, whereas Simple offers value-friendly moisturizers and sensitive-skin-friendly makeup removers.

Some By Mi or Simple for dry skin?

Some By Mi fits dry skin better than Simple, as Lovi rates Some By Mi as Superior for dry skin while Simple is High. Niacinamide helps brighten the complexion and manage pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Simple: which cleanser is better?

Some By Mi is better for deep pore cleansing and acne-clearing treatments, whereas Simple is generally gentler on sensitive skin. Reviewers mostly mention that the products on this page for Some By Mi offer deep pore cleansing cleansers, while Simple is noted for gentle, sensitive-skin-friendly makeup removers and facial washes.

Which is more affordable, Some By Mi or Simple?

Simple is more affordable, as it is known for offering budget-friendly options compared to Some By Mi. Review themes also note that Simple performs better for affordability and value.

Between Some By Mi and Simple, which brand is better for skin with dark spots?

Some By Mi is better for skin with dark spots, achieving a Superior routine fit compared to Simple's High fit on the products on this page. Niacinamide, a key ingredient across Some By Mi products, helps reduce cutaneous pigmentation and suppress melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which brand performs better for skin texture and smoothing, Some By Mi or Simple?

Some By Mi performs better than Simple for skin texture and smoothing. The products on this page provide effective texture smoothing.

How do the company origins and founding years compare between Some By Mi and Simple?

Some By Mi was founded in 2016 in South Korea and is owned by JKL Partners, whereas Simple was founded in 1960 in the United Kingdom and is owned by Unilever PLC.

Some By Mi or Simple for oily skin?

Some By Mi and Simple are both a High fit for oily skin. Some By Mi features targeted treatments with key ingredients like niacinamide and salicylic acid, while Simple relies on gentle, budget-friendly cleansers and micellar waters.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Simple: which moisturizer is better?

Some By Mi is the better choice for moisturizers on this page, as its products achieve a Superior routine fit for dry and dry sensitive skin compared to Simple achieving an Average fit for those skin types. Some By Mi moisturizers like the Yuja Niacin Brightening Moisture Gel Cream help brighten the complexion and suit skin with dark spots well, whereas Simple moisturizers are mostly limited to average ratings across these categories.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Simple for sensitive skin?

Some By Mi fits sensitive skin better than Simple, achieving a Superior routine fit compared to Simple's High level. Reviewers note that Simple generally performs better on sensitive skin for gentleness, while Some By Mi offers targeted active ingredients like niacinamide that may help with brightening and barrier care.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Simple for acne-prone skin?

Some By Mi is better suited for acne-prone skin on this page, achieving a Superior fit level for multiple targeted treatments compared to Simple's average ratings across its cleansers and micellar waters. Niacinamide helps reduce cutaneous pigmentation, and the products on this page help provide effective acne-clearing treatments.

The British Journal of Dermatology, 2002

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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