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No7 skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

No7's products on this page cover serums, eye products, moisturizers, sunscreens, and more, built around vitamin c, shea butter, and hyaluronic acid. No7 products fit mature skin and dry skin best. For acne-prone skin, Lovi rates the Future Renew Damage Reversal Eye Serum highest; for skin with dark spots, the Pure Retinol Eye Cream; and for mature skin, the Protect & Perfect Intense Advanced Night Cream. Its key ingredients: shea butter protects diapered skin and mitigates erythema.

This page covers some of the most popular No7 products; for the whole No7 range, with a fit score for every product, use the Lovi app.

No7 serums and treatments

Other No7 products

People Say

★4.4Overall rating based on 15.4k+ reviews

Reviewers most often praise No7 for improved hydration, smoother skin texture, and the reduction of fine lines. The most common complaints are skin irritation and a lack of significant results on deep wrinkles.

Highlights

  • Skin feel and texture improvements Mostly Mentioned
    • “Skin feels softer — Future Renew Damage Reversal Serum”
    • “skin feels so soft — Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — Pure Retinol”
  • Eye product hydration and firmness Mostly Mentioned
    • “absorbs quickly — Restore & Renew Multi Action Eye Cream”
    • “lovely and light — Future Renew Damage Reversal Eye Serum”
    • “leaves the skin feeling hydrated and comfortable — Pure Retinol Eye Cream”
  • Lightweight and fast-absorbing textures Mostly Mentioned
    • “Absorbs quickly — Future Renew Damage Reversal Serum”
    • “absorbs instantly — Pure Retinol”
  • Deep hydration and moisture Often Mentioned
    • “Skin feels moisturized — Future Renew Damage Reversal Night Cream”
    • “dryness eradicated immediately — Protect & Perfect Intense Advanced Night Cream”
    • “instantly nourished — Restore & Renew Multi Action Eye Cream”
  • Anti-aging and line reduction Often Mentioned
    • “Softened fine lines — Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — Pure Retinol”
    • “Fine lines appear reduced — Protect & Perfect Intense Advanced Day Cream”
  • Radiant and glowing appearance Sometimes Noted
    • “healthier glow — Total Renewal Micro-Dermabrasion Exfoliator”
    • “Brighter complexion — Future Renew Damage Reversal Serum”
    • “Natural glow — Future Renew Damage Reversal Night Cream”
  • Lack of visible results Often Mentioned
    • “No change in wrinkles/spots — Future Renew Damage Reversal Serum”
    • “seen no difference whatsoever — Pure Retinol Eye Cream”
    • “Did not reduce wrinkles — Future Renew Damage Reversal Night Cream”
  • Skin irritation and adverse reactions Often Mentioned
    • “Slight sensitivity and peeling — Pure Retinol 1% Night Concentrate”
    • “burned my skin — Pure Retinol”
    • “Caused breakouts — Future Renew Damage Reversal Serum”
  • Dryness and heavy texture complaints Often Mentioned
    • “Can be drying — Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — Pure Retinol”
    • “too thick — Protect & Perfect Intense Advanced Night Cream”

Sources: lovi.care, boots.com, target.com, ulta.com, walmart.com, ultas.com, and more

Questions and answers

Is No7 good for oily skin?

Yes, No7 is good for oily skin, with Lovi rating the No7-focused routine High for oily skin. Reviewers often mention that the products offer lightweight and fast-absorbing textures.

Is No7 worth it?

No7 is worth considering for mature, dry, or sensitive skin, as Lovi rates its brand-focused routines Superior or High for these skin types. The No7 products on this page help deliver deep hydration and smooth texture, though reviewers occasionally mention heavy textures or irritation. Prices on the page range from A$36.31 to A$73.96.

What are No7's best products?

No7's best products are the Protect & Perfect Intense Advanced Night Cream and Restore & Renew Multi Action Eye Cream, which both rate Superior for mature skin. Lovi also rates the Protect & Perfect Intense Advanced Night Cream High for dry and sensitive skin.

Which No7 moisturizer is best for dry skin?

The best No7 moisturizer for dry skin is Protect & Perfect Intense Advanced Night Cream, which Lovi rates High for dry skin. Future Renew Damage Reversal Night Cream is another option, though Lovi rates it Average for dry skin.

Does No7 cause breakouts?

No7 products are unlikely to cause breakouts for most users, as Lovi rates the brand-focused routine High for acne-prone skin. Reviewers often mention skin irritation and heavy textures, which may occasionally lead to breakouts for sensitive skin types.

Is No7 fragrance-free?

No7 is not entirely fragrance-free, as 3 of the 13 No7 products on this page contain fragrance. Reviewers often mention skin irritation and adverse reactions alongside benefits like deep hydration.

What are the key ingredients in No7 products?

The key ingredients across the No7 products on this page include vitamin C, shea butter, hyaluronic acid, and niacinamide. Niacinamide helps control skin aging and pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do I build a No7 skincare routine?

To build a No7 routine for dry skin in the morning, apply the Toleriane Hydrating Gentle Cleanser, Calming Deep Moisture Toner, Protect & Perfect Intense Advanced Night Cream, and Protect & Perfect Intense Advanced Day Cream. In the evening, use the Ultra Hyalon Cleansing Cream, Toleriane Hydrating Gentle Cleanser, Protect & Perfect Intense Advanced Serum, and Protect & Perfect Intense Advanced Night Cream. Once a week, add the Facial Washing Powder and Vita Essential Mask between the cleanser and the serum.

Where can I buy No7, and how much does it cost?

No7 products are available at stores in Australia. Prices on the page range from A$36.31 to A$73.96, with most products costing between A$44.99 and A$56.59.

What are good alternatives to No7?

Good alternatives to No7 include BYOMA, The INKEY List, Medik8, Simple, Elemis, and Pixi, all of which have dedicated pages on Lovi. For dry skin, Lovi rates the BYOMA-focused routine as Superior compared to the No7-focused routine.

No7 vs BYOMA: which is better?

BYOMA outperforms No7 for dry skin, where Lovi rates the BYOMA-focused routine as Superior compared to Superior for No7, and across other skin types like oily and sensitive skin. Reviewers for No7 note benefits such as deep moisture and skin feel improvements, alongside complaints of dryness and heavy textures.

Who owns No7, and where is it from?

No7 is a British brand founded in 1935, owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

Is No7 cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list No7 as cruelty-free.

Is No7 good for dry skin?

Yes, No7 is good for dry skin, as Lovi rates the No7-focused routine Superior for dry skin. Several No7 products on this page, including Restore & Renew Serum and Protect & Perfect Intense Advanced Night Cream, show High fit levels for dry skin.

Which No7 sunscreen is best for sensitive skin?

Protect & Perfect Intense Advanced Day Cream is the best choice, as Lovi rates it High for sensitive skin. Lift & Luminate Day Cream is another option on this page, which Lovi rates Average for sensitive skin.

Is No7 good for sensitive skin?

Yes, No7 is good for sensitive skin because Lovi rates the brand-focused routine High for sensitive skin. Reviewers often note that the products provide deep hydration and moisture, though some users report skin irritation and adverse reactions.

Is No7 good for acne-prone skin?

Yes, No7 fits acne-prone skin well, as Lovi rates the No7-focused routine High for acne-prone skin. The range includes products like Restore & Renew Serum and Future Renew Damage Reversal Eye Serum that rate High for this skin type.

Is No7 good for skin with dark spots?

No7 offers several products that help with dark spots, such as the Pure Retinol Eye Cream and Protect & Perfect Intense Advanced Night Cream. Lovi rates the fit for skin with dark spots as Average to High across these products. Niacinamide may help reduce skin pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Is No7 good for mature skin?

Yes, No7 is good for mature skin, which the brand fits best along with dry and sensitive skin. Protect & Perfect Intense Advanced Night Cream and Restore & Renew Multi Action Eye Cream both rate Superior for mature skin. Retinol and other key ingredients help improve firmness and reduce the look of lines.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind No7's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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