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Anua vs Beauty of Joseon

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Beauty of Joseon are prominent Korean skincare lines offering diverse selections of moisturizers, toners, serums, and cleansers. The first brand is known for utilizing hyaluronic acid, heartleaf, and niacinamide to best suit oily, acne-prone, and combination skin, whereas the second is deeply loved for incorporating niacinamide, glycerin, and hyaluronic acid to nurture dry skin and skin with dark spots. While the 2019-founded enterprise focuses on targeted blemish, soothing, and brightening treatments through formulations that decrease hyperpigmentation and increase lightness, the 2016-established label emphasizes nourishing sunscreens, masks, and serums that increase hydration and barrier function. Ultimately, both brands differ through their distinct ingredient concentrations and specialized product lineups designed to address varied dermal needs.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

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Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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This page compares some of the most popular Anua and Beauty of Joseon products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Beauty of Joseon products

People Say

AnuaBeauty of Joseon
  • Hydrating & Moisturizing Formula Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
  • Lightweight & Fast-Absorbing Texture Often MentionedMostly Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
  • Gentle & Non-Irritating Formula Often MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
  • Improves Skin Texture & Smoothness Often MentionedOften Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Soothes Redness & Inflammation Often MentionedOften Mentioned
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
    • “calms redness — Beauty of Joseon Ginseng Essence Water”
  • Fades Dark Spots & Brightens Skin Often MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Gives my skin a beautiful, healthy glow. — Anua Niacinamide 10% + TXA 4% Serum”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Causes Breakouts & Acne Often MentionedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “broke me out within minutes — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
  • Sticky, Tacky or Oily Finish Sometimes NotedSometimes Noted
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
  • No Visible Results or Ineffectiveness Sometimes NotedSometimes Noted
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “did nothing for my hyperpigmentation — Beauty of Joseon Glow Serum”
    • “didn't notice a difference — Beauty of Joseon Apricot Blossom Peeling Gel”

Anua vs Beauty of Joseon routines for dry skin

Buy Beauty of Joseon routine · AED 393.56 · 87% fitBuy Anua routine · AED 550.12 · 78% fitSee multi-brand routine · 96% fit

Anua vs Beauty of Joseon routines for oily skin

Buy Anua routine · AED 389.94 · 81% fitBuy Beauty of Joseon routine · AED 540.92 · 81% fitSee multi-brand routine · 97% fit

Anua vs Beauty of Joseon routines for combination skin

Buy Anua routine · AED 372.20 · 82% fitBuy Beauty of Joseon routine · AED 474.00 · 81% fitSee multi-brand routine · 96% fit

Questions and answers

Anua or Beauty of Joseon: which is better?

Anua is generally better for fading dark spots and improving skin texture, while Beauty of Joseon is noted for its gentle, non-irritating formulas.

What is the difference between Anua and Beauty of Joseon?

Anua and Beauty of Joseon are both South Korean skincare brands founded by different parent companies, with Anua offering products on this page that are a better fit for mature skin. Reviewers note that Beauty of Joseon formulas are more frequently associated with breakouts and heavy finishes, whereas Anua is highlighted for improving skin texture and fading dark spots.

Anua or Beauty of Joseon for dry skin?

Both Anua and Beauty of Joseon achieve a High routine fit level for dry skin on this page, offering hydrating and moisturizing formulas. Anua features products like the Rice 70 Glow Milky Toner which has a Superior fit for dry skin, while Beauty of Joseon provides options like the Ginseng Essence Water which also has a Superior fit for dry skin.

Anua or Beauty of Joseon: which cleanser is better?

Both Anua and Beauty of Joseon offer cleansers that fit oily, combination, and sensitive skin at a High level on the products on this page. Reviewers note that Beauty of Joseon is considered more gentle and non-irritating.

Which is more affordable, Anua or Beauty of Joseon?

The provided page facts do not mention the prices of products from either Anua or Beauty of Joseon, so it is not possible to determine which brand is more affordable.

Anua or Beauty of Joseon: which is better for fading dark spots and brightening skin?

Anua does better for fading dark spots and brightening skin based on reviewer feedback on the products on this page. Niacinamide in these formulas may help reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or Beauty of Joseon: which brand does better with gentle and non-irritating formulas?

Beauty of Joseon does better than Anua with gentle and non-irritating formulas, as reviewers note it is the stronger brand in this area while both maintain fragrance-free products on this page.

Anua or Beauty of Joseon: which is better for improving skin texture and smoothness?

Anua does better for improving skin texture and smoothness according to the review themes on this page.

Anua or Beauty of Joseon for sensitive skin?

Both Anua and Beauty of Joseon fit sensitive skin well, with a High routine fit level on the products on this page. Beauty of Joseon is noted by reviewers for having gentler formulas, while Anua also performs strongly for sensitive skin types.

Anua or Beauty of Joseon: which moisturizer is better?

Both Anua and Beauty of Joseon offer quality options, but Anua features more moisturizers on this page with High fit levels for dry and mature skin types. Beauty of Joseon also provides highly rated moisturizers, though some reviewers note potential issues with breakouts or heavy finishes.

Anua or Beauty of Joseon for acne-prone skin?

Both Anua and Beauty of Joseon achieve a High routine fit for acne-prone skin on the products on this page. Reviewers report that Beauty of Joseon may cause breakouts and acne, while Anua rates better for improving skin texture and smoothness.

Anua or Beauty of Joseon: which sunscreen is better?

Both Anua and Beauty of Joseon offer sunscreens with a High Lovi fit level for dry, sensitive, oily, and combination skin types. Beauty of Joseon is noted for being gentle, while Anua provides products on this page that may help with dark spots.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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