Beauty of Joseon vs Neutrogena
Beauty of Joseon and Neutrogena are skincare brands known for offering moisturizers, sunscreens, and more. Beauty of Joseon is a Korean brand founded in 2016 that features niacinamide, glycerin, and hyaluronic acid, suiting dry skin and skin with dark spots best. Neutrogena is an American brand founded in 1930 that utilizes glycerin, hyaluronic acid, and dimethicone, suiting mature skin and skin with dark spots best. While both feature hydrating ingredients, they differ in their origins, specific formulations, and ideal skin types.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
Neutrogena is an American skincare brand founded in 1930 and owned by Kimberly-Clark Corporation since 2026.
investor.kimberly-clark.comen.wikipedia.orginvestors.kenvue.com
This page compares some of the most popular Beauty of Joseon and Neutrogena products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs Neutrogena products
People Say
Gentle and fragrance-free formulas Mostly MentionedMostly Mentioned
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “leaves skin soft and balanced — Neutrogena Ultra Gentle Daily Cleanser”
- “love that it has no scent — Neutrogena Ultra Gentle Daily Cleanser”
Unique or pleasant texture Mostly MentionedOften Mentioned
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
- “sinks in quickly — Beauty of Joseon Revive Eye Serum”
- “Absorbs instantly without sticky residue — Neutrogena Hydro Boost Water Gel”
Deep hydration and moisturization Often MentionedMostly Mentioned
- “Skin looked plumper and radiant — Neutrogena HYDRO BOOST WATER CREAM”
- “It also hydrates my skin. This cream has been so easy to add to my routine. — Neutrogena Retinol Regenerating Cream”
- “Quenches dry skin instantly — Neutrogena Hydro Boost Hydrating Hydrogel Mask”
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
Softening and smoothing skin Sometimes NotedOften Mentioned
- “Skin is looking smoother — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
- “I can see a difference in my forehead wrinkles. — Neutrogena Retinol Regenerating Cream”
- “Face felt baby soft afterwards — Neutrogena Hydro Boost Hydrating Hydrogel Mask”
- “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
No white cast and good under makeup Rarely NotedSometimes Noted
- “Foundation glides right over it — Neutrogena Hydro Boost Water Gel”
- “Concealer doesn't cake or get stuck in crevices — Neutrogena Hydro Boost Eye Gel-Cream”
- “Works well under makeup — Neutrogena HYDRO BOOST WATER CREAM”
- “leaves absolutely no cast — Beauty of Joseon Relief Sun: Rice + Probiotics”
Effective makeup removal Sometimes NotedRarely Noted
- “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
- “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
- “removes sunscreen well — Beauty of Joseon Green Plum Refreshing Cleanser”
- “dissolves stubborn waterproof mascara — Neutrogena Oil-Free Eye Makeup Remover”
Scent issues and fragrance dislikes Often MentionedSometimes Noted
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
- “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “Smell is too overpowering and lingering — Neutrogena Hydro Boost Water Gel”
- “Scent is so off-putting — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
Breakouts and skin irritation Often MentionedSometimes Noted
- “Made my face very red — Neutrogena HYDRO BOOST WATER CREAM”
- “Burning sensation — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
- “The original scented version is packed with this heavy floral perfume. — Neutrogena Retinol Regenerating Cream”
- “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
Packaging and value issues Sometimes NotedOften Mentioned
- “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
- “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
- “one pump is too much — Beauty of Joseon Revive Eye Serum”
- “Jar is too small for the price — Neutrogena Hydro Boost Water Gel”
Beauty of Joseon vs Neutrogena routines for dry skin
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
AED 86.18
-
Hydrating Toner
Ginseng Essence Water
Morning
AED 103.00
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
AED 69.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
AED 74.00
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
AED 69.04
-
Cleansing Toner
ROUND LAB 1025 Dokdo Cleansing Water
Evening
AED 38.99
-
Serum or Treatment
Glow Serum
Evening · Once a week
AED 95.61
-
Enzyme Powder
VT Cica Mild Powder Wash
Once a week
AED 47.62
-
Nourishing Mask
Ground Rice and Honey Glow Mask
Once a week
AED 56.12
-
Cleanser
Hydro Boost Water Gel
Morning · Evening · Once a week
AED 41.49
-
Hydrating Toner
Alcohol-Free Toner
Morning
AED 52.48
-
Moisturizer
Hydro Boost Hyaluronic Acid Serum
Morning · Evening · Once a week
AED 76.98
-
SPF
Clear Face Liquid Lotion Sunscreen
Morning
AED 62.88
-
Pre-Cleanser
HYDRO BOOST WATER CREAM
Evening · Once a week
AED 64.90
-
Cleansing Toner
Blackhead Eliminating Cleansing Toner
Evening
AED 24.00
-
Serum or Treatment
Stubborn Marks PM Treatment
Evening · Once a week
AED 108.75
-
Enzyme Powder
VT Cica Mild Powder Wash
Once a week
AED 47.62
-
Nourishing Mask
Hydro Boost Hydrating Hydrogel Mask
Once a week
AED 172.00
Buy Beauty of Joseon routine · AED 393.56 · 87% fit
Buy Neutrogena routine · AED 586.20 · 69% fitSee multi-brand routine · 96% fit
Beauty of Joseon vs Neutrogena routines for oily skin
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
AED 86.18
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
AED 103.00
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
AED 69.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
AED 74.00
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
AED 69.04
-
Cleansing Toner
Pixi Glow Tonic
Evening
AED 120.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
AED 95.61
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
AED 69.00
-
Cleanser
Hydro Boost Water Gel
Morning · Evening · Once a week
AED 41.49
-
Hydrating Toner
Alcohol-Free Toner
Morning · Once a week
AED 52.48
-
Moisturizer
Hydro Boost+ Niacinamide Serum
Morning · Evening · Once a week
AED 47.45
-
SPF
Clear Face Liquid Lotion Sunscreen
Morning
AED 62.88
-
Pre-Cleanser
Oil-Free Eye Makeup Remover
Evening · Once a week
AED 43.08
-
Cleansing Toner
Blackhead Eliminating Cleansing Toner
Evening
AED 24.00
-
Serum or Treatment
Stubborn Marks PM Treatment
Evening · Once a week
AED 108.75
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
-
Cleansing Mask
Clear Pore Cleanser/Mask
Once a week
AED 41.94
Buy Beauty of Joseon routine · AED 540.92 · 81% fit
Buy Neutrogena routine · AED 523.16 · 70% fitSee multi-brand routine · 97% fit
Beauty of Joseon vs Neutrogena routines for combination skin
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
AED 86.18
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
AED 103.00
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
AED 69.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
AED 74.00
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
AED 69.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
AED 53.12
-
Serum or Treatment
Glow Serum
Evening · Once a week
AED 95.61
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
AED 69.00
-
Cleanser
Hydro Boost Water Gel
Morning · Evening · Once a week
AED 41.49
-
Hydrating Toner
Alcohol-Free Toner
Morning · Once a week
AED 52.48
-
Moisturizer
Hydro Boost Hyaluronic Acid Serum
Morning · Evening · Once a week
AED 76.98
-
SPF
Ultra Sheer Dry-Touch Sunscreen
Morning
AED 44.97
-
Pre-Cleanser
Oil-Free Eye Makeup Remover
Evening · Once a week
AED 43.08
-
Cleansing Toner
Blackhead Eliminating Cleansing Toner
Evening
AED 24.00
-
Serum or Treatment
Stubborn Marks PM Treatment
Evening · Once a week
AED 108.75
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
-
Cleansing Mask
Clear Pore Cleanser/Mask
Once a week
AED 41.94
Buy Beauty of Joseon routine · AED 474.00 · 81% fit
Buy Neutrogena routine · AED 534.78 · 74% fitSee multi-brand routine · 96% fit
Questions and answers
Beauty of Joseon or Neutrogena: which is better?
Beauty of Joseon offers a High Lovi routine fit for dry, sensitive, and combination skin, while Neutrogena achieves a High Lovi routine fit for mature skin and skin with dark spots. Both brands reach a High Lovi routine fit for acne-prone skin.
What is the difference between Beauty of Joseon and Neutrogena?
Beauty of Joseon and Neutrogena differ mainly in their formulation focus, with Beauty of Joseon emphasizing traditional Korean ingredients like ginseng and rice water, while Neutrogena relies on dermatological actives like retinol and salicylic acid. Beauty of Joseon achieves a High routine fit for dry, sensitive, and combination skin, whereas Neutrogena reaches a High routine fit for mature skin and skin with dark spots.
Beauty of Joseon or Neutrogena for dry skin?
Beauty of Joseon is a better fit for dry skin, offering a High routine fit compared to Neutrogena's Average fit level.
Beauty of Joseon or Neutrogena: which cleanser is better?
Beauty of Joseon and Neutrogena both offer cleansers with a High Lovi fit level for sensitive, oily, combination, and dry skin types. Neutrogena also features cleansers with a Superior fit for mature and acne-prone skin, while Beauty of Joseon cleansers are frequently noted by reviewers for gentle formulas.
Which is more affordable, Beauty of Joseon or Neutrogena?
Beauty of Joseon has packaging and value issues, whereas Neutrogena has packaging and value concerns.
Beauty of Joseon or Neutrogena for fading dark spots?
Both Beauty of Joseon and Neutrogena are a High fit for skin with dark spots on this page. Beauty of Joseon features key ingredients like niacinamide, which helps reduce cutaneous pigmentation, while Neutrogena utilizes ingredients like vitamin C.
Which brand offers better makeup removal options, Beauty of Joseon or Neutrogena?
Beauty of Joseon offers better makeup removal options than Neutrogena, as the products on this page provide effective makeup removal. Reviewers note that Beauty of Joseon delivers superior results for makeup removal.
Beauty of Joseon or Neutrogena for oily skin?
Beauty of Joseon is a better fit for oily skin, achieving a High routine fit level compared to Neutrogena's Average fit. The products on this page for Beauty of Joseon include oil-control properties as a sometimes noted benefit.
Beauty of Joseon or Neutrogena: which moisturizer is better?
Beauty of Joseon and Neutrogena both offer moisturizers that help with hydration and skin aging, backed by ingredients like hyaluronic acid. Lovi rates Beauty of Joseon moisturizers like the Dynasty Cream with a High fit for dry and mature skin, while Neutrogena's Hydro Boost Water Cream is also rated High for dry skin.
Beauty of Joseon or Neutrogena for sensitive skin?
Beauty of Joseon is a better fit for sensitive skin, achieving a High routine fit compared to Neutrogena which reaches an Average routine fit.
Beauty of Joseon or Neutrogena: which sunscreen is better?
Neutrogena is better for sunscreens on this page, offering superior fit options like Clear Face Liquid Lotion Sunscreen and Sport Face Sunscreen compared to Beauty of Joseon. Both brands feature options with high fit for skin with dark spots.
Beauty of Joseon or Neutrogena for acne-prone skin?
Both Beauty of Joseon and Neutrogena offer a High Lovi fit for acne-prone skin. Reviewers note that Beauty of Joseon provides gentle, non-irritating formulas with zero products listing fragrance, whereas Neutrogena often features acne-safe moisturizers alongside key ingredients like salicylic acid and retinol.
Beauty of Joseon or Neutrogena for mature skin?
Neutrogena is better for mature skin, achieving a High Lovi routine fit compared to Beauty of Joseon's Average fit on this page. Neutrogena's anti-aging moisturizers help reduce wrinkles with key ingredients like retinol.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Final report on the safety assessment of Benzyl Alcohol, Benzoic Acid, and Sodium Benzoate
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Anti-inflammatory activity of parthenolide-depleted Feverfew (Tanacetum parthenium)
Evaluation of moisturizing and irritation potential of sacha inchi oil
Solid lipid nanoparticles bearing oxybenzone: in-vitro and in-vivo evaluation
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Functional properties and skin care effects of sodium trehalose sulfate
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Natural Moisturizing Factor-Enriched Formulations Compared to a Ceramide-Based Cream
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-

Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.




























































