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Beauty of Joseon vs Kiehl's

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Kiehl's are two skincare brands offering thoughtful arrays of serums, moisturizers, masks, sunscreens, toners, and eye products, featuring key ingredients like niacinamide, glycerin, hyaluronic acid, and squalane. Both brands suit dry skin and skin with dark spots best, addressing these concerns through deeply nourishing formulations and targeted products like the Ground Rice and Honey Glow Mask, Light On Serum: Centella + Vita C, Revive Eye Serum, Calendula Herbal-Extract Toner, Calendula Deep Cleansing Foaming Face Wash, and Ultra Facial Toner. Beauty of Joseon is a Korean brand founded in 2016 and owned by Goodai Global Inc. since 2019, while Kiehl's is an American brand founded in 1851 and owned by L'Oréal S.A. since 2000. Ultimately, they differ in their foundational ingredients and origins, with the former incorporating niacinamide to improve wrinkles and the latter utilizing squalane to counteract oxidative stress.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

This page compares some of the most popular Beauty of Joseon and Kiehl's products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Kiehl's products

People Say

Beauty of JoseonKiehl's
  • Unique or Pleasant Texture and Absorption Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “feels like nothing — Kiehl's Better Screen UV Serum”
    • “Absorbs quickly — Kiehl's Ultra Facial Cream”
  • Deep Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
    • “Feels like a drink of water — Kiehl's Hydro-Plumping Serum Concentrate”
  • Gentle and Non-Irritating Formulation Mostly MentionedOften Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
  • Radiant Skin and Glow Sometimes NotedOften Mentioned
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “Gives me that chok-chok dewy look — Beauty of Joseon Dynasty Cream”
    • “woke up glowing — Kiehl's Midnight Recovery Concentrate”
    • “Skin looks radiant — Kiehl's Clearly Corrective™ Dark Spot Solution”
  • Gentle Exfoliation and Texture Smoothing Sometimes NotedSometimes Noted
    • “leaves skin feeling silky — Kiehl's Powerful-Strength Line-Reducing Concentrate”
    • “skin feels smoother — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
    • “skin looked & felt smoother — Kiehl's Super Multi-Corrective Cream”
    • “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Pore and Oil Control Sometimes NotedSometimes Noted
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “pores look smaller — Beauty of Joseon Glow Serum”
    • “keeps my oils at bay — Kiehl's Rare Earth Deep Pore Cleansing Masque”
  • High Price Point Not notedMostly Mentioned
    • “pricy daily staple — Kiehl's Ultra Facial Cream”
  • Causes Breakouts and Acne Sometimes NotedSometimes Noted
    • “caused cystic acne — Kiehl's Midnight Recovery Concentrate”
    • “cystic acne for some — Kiehl's Ultra Facial Cream”
    • “dealing with cystic acne — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
  • Scent and Fragrance Issues Often MentionedRarely Noted
    • “smells clinical — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
    • “faint lab smell — Kiehl's Better Screen UV Serum”
    • “smell is overpowering — Kiehl's Midnight Recovery Concentrate”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”

Beauty of Joseon vs Kiehl's routines for dry skin

Buy Beauty of Joseon routine · AED 393.56 · 87% fitBuy Kiehl's routine · AED 1,652.44 · 84% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs Kiehl's routines for oily skin

Buy Beauty of Joseon routine · AED 540.92 · 81% fitBuy Kiehl's routine · AED 1,609.62 · 80% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs Kiehl's routines for combination skin

Buy Kiehl's routine · AED 1,639.74 · 83% fitBuy Beauty of Joseon routine · AED 474.00 · 81% fitSee multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or Kiehl's: which is better?

Beauty of Joseon and Kiehl's are both great choices, matching on most skin types, but Beauty of Joseon is gentler while Kiehl's is better for mature skin. Niacinamide in Beauty of Joseon helps reduce pigmentation, while retinol in Kiehl's stimulates collagen accumulation in aging skin.

The British Journal of Dermatology, 2002The Journal of Investigative Dermatology, 2000

What is the difference between Beauty of Joseon and Kiehl's?

Beauty of Joseon is a South Korean brand founded in 2016 that features fragrance-free formulas with key ingredients like niacinamide and ginseng, while Kiehl's is an American brand founded in 1851 with a wider range of price points and a few fragranced options. Reviewers note that Beauty of Joseon is better for gentle, non-irritating formulations and pore control, whereas Kiehl's is noted as better for gentle exfoliation and texture smoothing, though shoppers mention breakouts and skin irritation more often for Kiehl's.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Kiehl's for dry skin?

Both Beauty of Joseon and Kiehl's are a good choice for dry skin, as both brands achieve a High routine fit level for this skin type. Beauty of Joseon relies on key ingredients like glycerin and hyaluronic acid to help provide deep hydration, while Kiehl's features emollients and squalane to help support the skin barrier.

Dermatologic Therapy, 2022

Beauty of Joseon or Kiehl's: which cleanser is better?

Both brands offer effective cleansers, but Beauty of Joseon stands out for being more gentle and non-irritating, while Kiehl's may be a better option for pore and oil control.

Which is more affordable, Beauty of Joseon or Kiehl's?

Beauty of Joseon is more affordable, as high price points are frequently noted by reviewers for Kiehl's but not for Beauty of Joseon.

Beauty of Joseon or Kiehl's for oily skin?

Both Beauty of Joseon and Kiehl's fit oily skin at a High level on this page. Reviewers report that Beauty of Joseon is better for pore and oil control, while Kiehl's offers lightweight, non-greasy moisturizers.

Beauty of Joseon or Kiehl's: which moisturizer is better?

Both Beauty of Joseon and Kiehl's offer moisturizers that help deliver deep hydration and moisture, matching equally well for dry, oily, combination, sensitive, and dark spot-prone skin. Reviewers note that Beauty of Joseon formulas provide a gentle, non-irritating feel, while Kiehl's options are often praised as lightweight and non-greasy.

Beauty of Joseon or Kiehl's for sensitive skin?

Both Beauty of Joseon and Kiehl's are a High fit for sensitive skin. Beauty of Joseon is noted for its gentle and non-irritating formulation, while every product on its page lists no fragrance.

Beauty of Joseon or Kiehl's: which sunscreen is better?

Both Beauty of Joseon and Kiehl's offer sunscreens with High fit levels for dry, sensitive, and combination skin on this page. Beauty of Joseon relies on rice and probiotics in Relief Sun: Rice + Probiotics, while Kiehl's features its Better Screen UV Serum.

Journal of Nanobiotechnology, 2011

Beauty of Joseon or Kiehl's for acne-prone skin?

Beauty of Joseon is a better fit for acne-prone skin, offering a High routine fit compared to Kiehl's Average fit. Reviewers note that Beauty of Joseon provides better pore and oil control.

Beauty of Joseon or Kiehl's for mature skin?

Kiehl's is a better fit for mature skin, achieving a High routine fit level compared to Beauty of Joseon's Average level. Kiehl's offers targeted products like the Retinol Skin-Renewing Daily Micro-Dose Serum, where retinol helps stimulate collagen accumulation in naturally aged human skin.

The Journal of Investigative Dermatology, 2000

Beauty of Joseon or Kiehl's for skin with dark spots?

Both Beauty of Joseon and Kiehl's are a High fit for skin with dark spots. Niacinamide, a key ingredient found in Beauty of Joseon products, helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002

Beauty of Joseon or Kiehl's for dry sensitive skin?

Both Beauty of Joseon and Kiehl's are a High fit for dry sensitive skin. Beauty of Joseon offers fragrance-free products on this page, while Kiehl's provides deep hydration with ingredients like glycerin.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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