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Beauty of Joseon vs Purito

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Purito are Korean skincare brands founded in 2016 and 2017, respectively. Beauty of Joseon is deeply loved for its thoughtful array of serums, masks, moisturizers, and sunscreens incorporating ingredients like niacinamide, glycerin, and hyaluronic acid, suiting dry skin and skin with dark spots best. Conversely, the other brand is cherished for gentle moisturizers, serums, sunscreens, and makeup removers that offer soothing daily care, suiting dry skin and sensitive skin best. While both provide reliable nourishment, they differ in their target concerns and key formulation focuses.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

This page compares some of the most popular Beauty of Joseon and Purito products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Purito products

People Say

Beauty of JoseonPurito
  • Unique or pleasant texture Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
  • Gentle and non-irritating Mostly MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “non-stinging — Purito Centella Unscented Toner”
  • Deep hydration and moisture Often MentionedSometimes Noted
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “Love that the new formula has no scent — Beauty of Joseon Dynasty Cream”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “Keeps area plump — Purito Wonder Releaf Centella Eye Cream”
  • Calms redness and oil control Sometimes NotedRarely Noted
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “fungal acne safe — Purito Oat-in Calming Gel Cream”
  • Glass skin and radiant glow Sometimes NotedRarely Noted
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “Gives me that chok-chok dewy look — Beauty of Joseon Dynasty Cream”
    • “gives my skin an insane glow — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Effective makeup removal and cleansing Sometimes NotedRarely Noted
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
    • “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
    • “removes sunscreen well — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
  • Insufficient hydration or dryness Sometimes NotedOften Mentioned
    • “skin felt tight later — Beauty of Joseon Red Bean Water Gel”
    • “little bit too stripping for dry skin — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “just like water — Beauty of Joseon Ginseng Essence Water”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Causes breakouts or acne Often MentionedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
  • Scent and smell issues Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “turned brown quickly — Purito Pure Vitamin C Serum”
  • Sticky or tacky finish Rarely NotedSometimes Noted
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “slightly sticky at first — Beauty of Joseon Red Bean Water Gel”
    • “tacky when it's dry — Purito Mighty Bamboo Panthenol Cream”

Beauty of Joseon vs Purito routines for dry skin

Buy Purito routine · AED 465.25 · 93% fitBuy Beauty of Joseon routine · AED 393.56 · 87% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs Purito routines for oily skin

Buy Purito routine · AED 751.92 · 89% fitBuy Beauty of Joseon routine · AED 540.92 · 81% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs Purito routines for combination skin

Buy Purito routine · AED 638.55 · 90% fitBuy Beauty of Joseon routine · AED 474.00 · 81% fitSee multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or Purito: which is better?

Both brands are great options, as Beauty of Joseon and Purito both fit dry, sensitive skin and skin with dark spots best, while offering fragrance-free products. Purito reaches a superior fit level for more skin types, including mature, combination, and acne-prone skin, compared to Beauty of Joseon.

What is the difference between Beauty of Joseon and Purito?

Beauty of Joseon and Purito both offer gentle, fragrance-free products that suit dry and sensitive skin, but Purito achieves superior routine fit levels for mature skin, combination skin, sensitive skin, and skin with dark spots. Reviewers often mention Purito for soothing moisturizers and lightweight serums, while Beauty of Joseon is frequently noted for deep hydration and radiant glow effects, though it can sometimes cause breakouts.

Beauty of Joseon or Purito for dry skin?

For dry skin, Purito achieves a Superior routine fit while Beauty of Joseon achieves a High routine fit. Both brands feature fragrance-free products on this page and help provide deep hydration and moisturization.

Beauty of Joseon or Purito: which moisturizer is better?

Both Beauty of Joseon and Purito offer effective moisturizers with no fragrance across the products on this page. For dry skin, Lovi rates the routine fit for Beauty of Joseon as High and for Purito as Superior.

Which is more affordable, Beauty of Joseon or Purito?

Both Beauty of Joseon and Purito are popular South Korean skincare brands offering gentle, fragrance-free products, but the provided page does not contain information on pricing or affordability.

Beauty of Joseon or Purito for oily skin?

Both Beauty of Joseon and Purito are a High fit for oily skin on the products on this page. Beauty of Joseon features ingredients like niacinamide, which helps with oil control and reducing skin pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Purito: which sunscreen is better?

Both Beauty of Joseon and Purito offer sunscreens on this page with a High fit for dry skin, sensitive skin, and oily skin. For skin with dark spots, Beauty of Joseon has a High fit while Purito has a Superior fit.

Beauty of Joseon or Purito for sensitive skin?

Both Beauty of Joseon and Purito are great options, as Lovi rates both brands high for sensitive skin. Purito also achieves a superior routine fit for sensitive skin.

Beauty of Joseon or Purito for acne-prone skin?

Purito is a superior fit for acne-prone skin on this page, while Beauty of Joseon is a high fit. Both brands list no fragrance in the products on this page.

Beauty of Joseon or Purito for mature skin?

Purito is a better match for mature skin, where Lovi rates its routine as Superior compared to Beauty of Joseon's Average fit level.

Beauty of Joseon or Purito for skin with dark spots?

Purito is a Superior fit for skin with dark spots, whereas Beauty of Joseon has a High fit for this skin type. Niacinamide, a key ingredient found in the products on this page, helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002

Beauty of Joseon or Purito for dry sensitive skin?

Purito is a Superior fit for dry sensitive skin, whereas Beauty of Joseon has a High fit level for this skin type. Both brands feature fragrance-free products on this page and help soothe sensitive skin, but Purito stands out with its superior routine fit.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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