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Beauty of Joseon vs Paula's Choice

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Paula's Choice are two distinct skincare brands founded in 2016 and 1995, respectively. The former features serums, masks, moisturizers, and sunscreens with niacinamide, glycerin, and hyaluronic acid that suit dry skin and skin with dark spots best, while the latter offers serums, cleansers, moisturizers, and toners built around hyaluronic acid, glycerin, and vitamin C that fit oily skin and combination skin best. Both incorporate effective components, as glycerin significantly increases skin hydration and restores barrier function, yet they differ in their origin, ownership, and targeted skin types.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

This page compares some of the most popular Beauty of Joseon and Paula's Choice products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Paula's Choice products

People Say

Beauty of JoseonPaula's Choice
  • Texture and Application Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “Absorbs quickly and leaves no greasy residue behind. — Paula's Choice Clear Oil-Free Moisturizer”
    • “absorbs instantly — Paula's Choice C15 Super Booster”
  • Gentle and Non-Irritating Formula Mostly MentionedOften Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “Finally a vitamin C product I can use — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
  • Hydration and Moisture Mostly MentionedSometimes Noted
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “eyes look less tired — Beauty of Joseon Revive Eye Serum”
    • “Provides an internal level of hydration without leaving any heavy finish. — Paula's Choice Skin Balancing Pore-Reducing Toner”
  • Smooths Skin Texture Rarely NotedMostly Mentioned
    • “skin becomes very smooth — Paula's Choice 1% Retinol Treatment”
    • “bumps be gone — Paula's Choice Weightless Body Treatment 2% BHA”
    • “skin is insanely soft — Paula's Choice Weightless Body Treatment 2% BHA”
    • “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Pore and Oil Control Sometimes NotedSometimes Noted
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “cleared my bumps — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “pores look smaller — Paula's Choice 10% Niacinamide Booster”
  • Glow and Radiance Sometimes NotedSometimes Noted
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “Gives me that chok-chok dewy look — Beauty of Joseon Dynasty Cream”
    • “visible glow — Paula's Choice C15 Super Booster”
    • “Discoloration almost gone — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
  • Scent and Fragrance Issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like grain — Paula's Choice 10% Azelaic Acid Booster”
    • “smells like hot dog water — Paula's Choice C15 Super Booster”
  • High Price and Value Issues Not notedMostly Mentioned
    • “surprisingly small bottle — Paula's Choice Skin-Smoothing Retinol Body Treatment”
  • Breakouts and Purging Sometimes NotedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “skin purged — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “caused cystic acne — Paula's Choice 10% Niacinamide Booster”

Beauty of Joseon vs Paula's Choice routines for dry skin

Buy Beauty of Joseon routine · AED 393.56 · 87% fitBuy Paula's Choice routine · AED 1,244.08 · 85% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs Paula's Choice routines for oily skin

Buy Paula's Choice routine · AED 1,660.65 · 89% fitBuy Beauty of Joseon routine · AED 540.92 · 81% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs Paula's Choice routines for combination skin

Buy Paula's Choice routine · AED 1,512.70 · 89% fitBuy Beauty of Joseon routine · AED 474.00 · 81% fitSee multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or Paula's Choice: which is better?

Beauty of Joseon and Paula's Choice both fit most skin types well on the products on this page, but Beauty of Joseon is better for gentle, non-irritating formulas and deep hydration, while Paula's Choice is better for mature skin and smoothing skin texture.

What is the difference between Beauty of Joseon and Paula's Choice?

Beauty of Joseon and Paula's Choice both fit most skin types well, but Beauty of Joseon is better for gentle, non-irritating formulas and hydration, while Paula's Choice is better for mature skin and smoothing skin texture. Beauty of Joseon also offers better value and fewer high price issues.

Beauty of Joseon or Paula's Choice for dry skin?

Both brands are a High fit for dry skin. Beauty of Joseon helps with deep hydration and gentle formulas, while Paula's Choice works well with targeted ingredients like hyaluronic acid and glycerin.

Drug Delivery, 2017Dermatologic Therapy, 2022

Beauty of Joseon or Paula's Choice: which cleanser is better?

Both brands offer strong options, but Beauty of Joseon is better for gentle, non-irritating formulas, while Paula's Choice performs well for pore and oil control. The products on this page for both brands feature cleansers with high or superior fit levels for various skin types.

Which is more affordable, Beauty of Joseon or Paula's Choice?

Beauty of Joseon is more affordable, as Paula's Choice frequently draws reviewer complaints regarding high prices and value issues. Both brands offer fragrance-free products on this page.

Beauty of Joseon or Paula's Choice for treating dark spots?

Both Beauty of Joseon and Paula's Choice offer products with a High fit level for treating dark spots, using key ingredients like niacinamide. Niacinamide helps reduce cutaneous pigmentation by suppressing melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which brand performs better for gentle and non-irritating formulas?

Beauty of Joseon performs better for gentle and non-irritating formulas, as reviewers often note its gentle, non-irritating formulas.

Beauty of Joseon or Paula's Choice for oily skin?

Both Beauty of Joseon and Paula's Choice fit oily skin at a High level on the products on this page. Paula's Choice focuses more on oily, combination, and acne-prone skin types, while Beauty of Joseon focuses more on dry skin, skin with dark spots, and sensitive skin.

Beauty of Joseon or Paula's Choice: which moisturizer is better?

Both brands offer solid moisturizer options on this page, but Beauty of Joseon stands out for deep hydration and gentle, non-irritating formulas.

Beauty of Joseon or Paula's Choice for sensitive skin?

Both brands offer a High routine fit for sensitive skin, but Beauty of Joseon is noted for having more gentle and non-irritating formulas. Paula's Choice relies on key ingredients like green tea to help soothe the skin.

Journal of the American Academy of Dermatology, 2001

Beauty of Joseon or Paula's Choice: which sunscreen is better?

Beauty of Joseon offers the Relief Sun: Rice + Probiotics and Ginseng Moist Sun Serum, while Paula's Choice features the Youth-Extending Daily Hydrating Fluid SPF 50 on the products on this page. Beauty of Joseon sunscreen helps deliver high fit levels for dry skin, skin with dark spots, and sensitive skin.

Beauty of Joseon or Paula's Choice for acne-prone skin?

Both Beauty of Joseon and Paula's Choice fit acne-prone skin at a High level. Reviewers note that Beauty of Joseon provides gentle formulas while Paula's Choice smooths skin texture effectively.

Beauty of Joseon or Paula's Choice for mature skin?

Paula's Choice is a better fit for mature skin, offering a High routine fit compared to Beauty of Joseon's Average fit on the products on this page. Topical retinol helps stimulate collagen accumulation and improve signs of skin aging.

The Journal of Investigative Dermatology, 2000Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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