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Beauty of Joseon vs NIVEA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and NIVEA are established skincare brands offering distinct approaches to daily care. The Korean brand is loved for its thoughtful serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best. Meanwhile, the German brand is dearly loved for its reliable sunscreens, targeted serums, and nourishing moisturizers formulated with skin-smoothing glycerin, suiting oily and oily acne-prone skin best. While both brands address similar concerns like dark spots and mature skin through standout options, they differ in their foundational ingredients and textures.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

This page compares some of the most popular Beauty of Joseon and NIVEA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs NIVEA products

People Say

Beauty of JoseonNIVEA
  • Textures and Finishes Mostly MentionedMostly Mentioned
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “leaves absolutely no cast — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “doesn't dry out skin — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
  • Gentleness and Soothing Properties Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Value and Versatility Not notedMostly Mentioned
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
    • “Smell brings me back to childhood — NIVEA Creme”
  • Efficacy and Results Sometimes NotedOften Mentioned
    • “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
    • “reduces blackheads — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
  • Cleansing and Makeup Removal Sometimes NotedSometimes Noted
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
    • “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
    • “unclogs pores — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Breakouts and Acne Often MentionedOften Mentioned
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “Clogged my pores and caused bad acne — NIVEA Creme”
    • “I noticed some acne breakouts on my chin after using this crème for a while. — NIVEA Soft”
  • Scent and Fragrance Issues Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Scent is too overpowering for sensitive noses — NIVEA Creme”
    • “Has a heavy, baby powder smell. — NIVEA Soft”
  • Sticky and Greasy Finishes Sometimes NotedOften Mentioned
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

Beauty of Joseon vs NIVEA routines for dry skin

See multi-brand routine · 98% fit

Beauty of Joseon vs NIVEA routines for oily skin

See multi-brand routine · 97% fit

Beauty of Joseon vs NIVEA routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or NIVEA: which is better?

Beauty of Joseon and NIVEA are both great depending on what you need, as Beauty of Joseon delivers gentler formulas with fragrance-free options while NIVEA offers versatile everyday hydration and effective targeted treatments.

What is the difference between Beauty of Joseon and NIVEA?

Beauty of Joseon and NIVEA both offer high routine fit levels across most skin types, but Beauty of Joseon stands out for gentleness and soothing properties with fragrance-free products, while NIVEA provides versatile multi-use moisturizers and blemish-clearing serums.

Beauty of Joseon or NIVEA for dry skin?

Both Beauty of Joseon and NIVEA achieve a High routine fit for dry skin. Beauty of Joseon features fragrance-free formulas with key ingredients like hyaluronic acid and niacinamide, whereas NIVEA offers versatile multi-use moisturizers backed by deep hydration.

Journal of Pharmacy & Pharmaceutical Sciences, 2015The British Journal of Dermatology, 2002

Beauty of Joseon or NIVEA: which moisturizer is better?

Beauty of Joseon and NIVEA both offer moisturizers with a high fit level for dry skin on this page, but Beauty of Joseon stands out for its fragrance-free formulas and lighter textures, whereas NIVEA is often noted for its versatile multi-use options.

Which is more affordable, Beauty of Joseon or NIVEA?

The provided page facts do not contain pricing information to determine whether Beauty of Joseon or NIVEA is more affordable.

Which brand has a better routine fit for skin with dark spots, Beauty of Joseon or NIVEA?

Both Beauty of Joseon and NIVEA achieve a High routine fit for skin with dark spots. Niacinamide in the products on this page helps reduce cutaneous pigmentation and suppress melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or NIVEA: which brand performs better for gentleness and soothing properties?

Beauty of Joseon performs better than NIVEA for gentleness and soothing properties. Reviewers often mention its gentle, non-irritating formulas, and every product on this page lists no fragrance in its ingredients.

Beauty of Joseon or NIVEA for oily skin?

Both Beauty of Joseon and NIVEA offer a high routine fit for oily skin. Reviewers note that Beauty of Joseon delivers better textures and finishes, while NIVEA provides greater efficacy and results.

Beauty of Joseon or NIVEA: which sunscreen is better?

Beauty of Joseon and NIVEA both offer sunscreens with High fit levels for many skin types on this page, but Beauty of Joseon stands out for having no fragrance listed across its products.

Beauty of Joseon or NIVEA for sensitive skin?

Both Beauty of Joseon and NIVEA offer a high routine fit for sensitive skin, but Beauty of Joseon stands out for its gentleness and soothing properties. Reviewers note that the products on this page for Beauty of Joseon are fragrance-free and feature gentle, non-irritating formulas.

Beauty of Joseon or NIVEA for acne-prone skin?

Both Beauty of Joseon and NIVEA achieve a High routine fit for acne-prone skin on the products on this page. Beauty of Joseon relies on fragrance-free formulas containing ingredients like niacinamide and ginseng, while NIVEA offers blemish-clearing serums and scrubs that help address breakouts.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or NIVEA for mature skin?

NIVEA is a better fit for mature skin, achieving a High routine fit level compared to Beauty of Joseon's Average level.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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