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Beauty of Joseon vs NIVEA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and NIVEA are two distinct skincare lines known for gentle formulations that suit sensitive and acne-prone complexions. The Korean brand features serums, masks, moisturizers, and sunscreens with niacinamide, glycerin, and hyaluronic acid to target wrinkles, dark spots, and hydration. Meanwhile, the German brand offers versatile sunscreens, targeted serums, and nourishing moisturizers driven by glycerin to support skin barrier function. They differ primarily in their specific active ingredients and heritage, while both maintain a focus on gentle, skin-soothing care.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

This page compares some of the most popular Beauty of Joseon and NIVEA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs NIVEA products

People Say

Beauty of JoseonNIVEA
  • Textures and Finishes Mostly MentionedMostly Mentioned
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “leaves absolutely no cast — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “doesn't dry out skin — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
  • Gentleness and Soothing Properties Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Value and Versatility Not notedMostly Mentioned
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
    • “Smell brings me back to childhood — NIVEA Creme”
  • Efficacy and Results Sometimes NotedOften Mentioned
    • “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
    • “reduces blackheads — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
  • Cleansing and Makeup Removal Sometimes NotedSometimes Noted
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
    • “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
    • “unclogs pores — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Breakouts and Acne Often MentionedOften Mentioned
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “Clogged my pores and caused bad acne — NIVEA Creme”
    • “I noticed some acne breakouts on my chin after using this crème for a while. — NIVEA Soft”
  • Scent and Fragrance Issues Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Scent is too overpowering for sensitive noses — NIVEA Creme”
    • “Has a heavy, baby powder smell. — NIVEA Soft”
  • Sticky and Greasy Finishes Sometimes NotedOften Mentioned
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

Beauty of Joseon vs NIVEA routines for dry skin

Buy Beauty of Joseon routine · SAR 432.98 · 82% fitBuy NIVEA routine · SAR 974.09 · 82% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs NIVEA routines for oily skin

Buy NIVEA routine · SAR 1,178.96 · 87% fitBuy Beauty of Joseon routine · SAR 484.14 · 80% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs NIVEA routines for combination skin

Buy NIVEA routine · SAR 1,165.77 · 87% fitBuy Beauty of Joseon routine · SAR 470.18 · 81% fitSee multi-brand routine · 97% fit

Questions and answers

Beauty of Joseon or NIVEA: which is better?

Both Beauty of Joseon and NIVEA are great choices, as they offer an equal routine fit for almost all skin types. Beauty of Joseon stands out for its fragrance-free formulas and gentleness, while NIVEA often excels in value and blemish-clearing efficacy.

What is the difference between Beauty of Joseon and NIVEA?

Beauty of Joseon and NIVEA both offer high routine fit levels across most skin types, but Beauty of Joseon stands out for offering fragrance-free products on this page and better texture and soothing results. NIVEA excels in value and versatility, alongside efficacy and results.

Beauty of Joseon or NIVEA for dry skin?

Both Beauty of Joseon and NIVEA achieve a High routine fit for dry skin. Every product on the Beauty of Joseon page lists no fragrance, whereas 6 of 9 NIVEA products feature fragrance in their ingredients.

Beauty of Joseon or NIVEA: which moisturizer is better?

Beauty of Joseon and NIVEA both offer strong moisturizer options, with Beauty of Joseon leaning on fragrance-free formulas containing key ingredients like niacinamide and hyaluronic acid. Shoppers often note that Beauty of Joseon provides deep hydration and gentle textures, while NIVEA is recognized for versatile multi-use products.

The British Journal of Dermatology, 2002Dermatologic Therapy, 2022

Which is more affordable, Beauty of Joseon or NIVEA?

Both Beauty of Joseon and NIVEA offer various products on this page, but NIVEA is generally recognized for value and versatility. Review themes highlight NIVEA as doing better in value and versatility, while Beauty of Joseon excels in textures, finishes, hydration, and soothing properties.

How do the founding years and home countries of Beauty of Joseon and NIVEA compare?

Beauty of Joseon was founded in South Korea in 2016, while NIVEA was founded in Germany earlier in 1911.

Which brand performs better for mature skin according to the routine fit ratings?

NIVEA performs better for mature skin, achieving a High routine fit compared to an Average fit for Beauty of Joseon.

What key ingredients are found across Beauty of Joseon products compared to NIVEA?

Beauty of Joseon features Niacinamide, Glycerin, Hyaluronic acid, and Ginseng across its products, while NIVEA includes Glycerin as its key ingredient across the products on this page.

Beauty of Joseon or NIVEA for oily skin?

Both Beauty of Joseon and NIVEA achieve a High routine fit for oily skin. Reviewers often mention NIVEA for blemish-clearing serums and versatile moisturizers, while Beauty of Joseon is noted for lightweight, fast-absorbing toners and gentle formulas with no fragrance listed on this page.

Beauty of Joseon or NIVEA: which sunscreen is better?

Beauty of Joseon and NIVEA both offer sunscreens with High Lovi fit levels for most skin types, though Beauty of Joseon provides fragrance-free options across all its products while NIVEA includes fragrance in some sunscreens like MEN and Protect & Moisture Sun Lotion SPF50+. Shoppers often mention Beauty of Joseon for lightweight textures and gentleness, while NIVEA is frequently noted for intense deep hydration and efficacy.

Beauty of Joseon or NIVEA for sensitive skin?

Both Beauty of Joseon and NIVEA offer a High routine fit for sensitive skin. Beauty of Joseon features fragrance-free formulas across all the products on this page, whereas some NIVEA products contain added fragrance.

Beauty of Joseon or NIVEA for acne-prone skin?

Both Beauty of Joseon and NIVEA are a High fit for acne-prone skin on Lovi. Beauty of Joseon offers lightweight, fragrance-free formulas with key ingredients like niacinamide, while NIVEA provides targeted blemish-clearing serums.

The British Journal of Dermatology, 2002

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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