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Beauty of Joseon vs NIVEA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and NIVEA are well-regarded skincare brands that offer distinct daily care. The Korean line features thoughtful serums, masks, moisturizers, and sunscreens with niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best. Meanwhile, the German brand provides versatile sunscreens, targeted serums, and nourishing moisturizers formulated with glycerin, catering to sensitive and oily skin. While the former focuses on anti-aging and hydration benefits through a complex mix of ingredients, the latter emphasizes lightweight hydration and barrier support.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

This page compares some of the most popular Beauty of Joseon and NIVEA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs NIVEA products

People Say

Beauty of JoseonNIVEA
  • Textures and Finishes Mostly MentionedMostly Mentioned
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “leaves absolutely no cast — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “doesn't dry out skin — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
  • Gentleness and Soothing Properties Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Value and Versatility Not notedMostly Mentioned
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
    • “Smell brings me back to childhood — NIVEA Creme”
  • Efficacy and Results Sometimes NotedOften Mentioned
    • “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
    • “reduces blackheads — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
  • Cleansing and Makeup Removal Sometimes NotedSometimes Noted
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
    • “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
    • “unclogs pores — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Breakouts and Acne Often MentionedOften Mentioned
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “Clogged my pores and caused bad acne — NIVEA Creme”
    • “I noticed some acne breakouts on my chin after using this crème for a while. — NIVEA Soft”
  • Scent and Fragrance Issues Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Scent is too overpowering for sensitive noses — NIVEA Creme”
    • “Has a heavy, baby powder smell. — NIVEA Soft”
  • Sticky and Greasy Finishes Sometimes NotedOften Mentioned
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

Beauty of Joseon vs NIVEA routines for dry skin

Buy Beauty of Joseon routine · A$217.64 · 89% fitBuy NIVEA routine · A$176.64 · 83% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs NIVEA routines for oily skin

Buy NIVEA routine · A$394.61 · 87% fitBuy Beauty of Joseon routine · A$242.56 · 81% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs NIVEA routines for combination skin

Buy NIVEA routine · A$366.08 · 86% fitBuy Beauty of Joseon routine · A$210.57 · 80% fitSee multi-brand routine · 95% fit

Questions and answers

Beauty of Joseon or NIVEA: which is better?

Beauty of Joseon is better for textures and gentleness, while NIVEA wins on value and results, though both offer solid options depending on your specific skin needs.

What is the difference between Beauty of Joseon and NIVEA?

Beauty of Joseon and NIVEA both offer great routines across most skin types, but Beauty of Joseon stands out for its fragrance-free formulas and gentle, hydrating textures. NIVEA provides versatile products with strong efficacy in blemish-clearing and value.

Beauty of Joseon or NIVEA for dry skin?

Both Beauty of Joseon and NIVEA offer a High routine fit for dry skin. Beauty of Joseon stands out for its fragrance-free formulas and deep hydration, while NIVEA provides versatile moisturizers like Creme to help lock in moisture.

Beauty of Joseon or NIVEA: which moisturizer is better?

Beauty of Joseon and NIVEA both offer moisturizers with a high fit for dry skin, though Beauty of Joseon stands out for its fragrance-free formulas and better overall textures. NIVEA provides versatile multi-use options like NIVEA Creme, while Beauty of Joseon features lightweight hydrating choices like the Dynasty Cream and Red Bean Water Gel.

Which is more affordable, Beauty of Joseon or NIVEA?

NIVEA offers better value and versatility compared to Beauty of Joseon based on the review themes on this page.

Which brand has a better fragrance profile, Beauty of Joseon or NIVEA?

Beauty of Joseon has a better fragrance profile because every product on this page lists no fragrance in its ingredients, whereas several NIVEA products contain added scent.

Beauty of Joseon or NIVEA for oily skin?

Both Beauty of Joseon and NIVEA achieve a High routine fit for oily skin. Reviewers note that Beauty of Joseon provides lightweight, fast-absorbing toners and pore control, while NIVEA offers blemish-clearing serums and smoother skin textures, though it may leave a greasy or oily residue.

Beauty of Joseon or NIVEA: which sunscreen is better?

Beauty of Joseon and NIVEA both offer sunscreens on this page with High Lovi fit levels for many skin types like dry, sensitive, and combination skin. Beauty of Joseon sunscreens list no added fragrance in their ingredients, while certain NIVEA sunscreens include fragrance.

Beauty of Joseon or NIVEA for sensitive skin?

Both Beauty of Joseon and NIVEA achieve a High routine fit level for sensitive skin on Lovi. Beauty of Joseon stands out for its fragrance-free formulas and gentle, non-irritating properties, whereas NIVEA often contains added fragrance in its products.

Beauty of Joseon or NIVEA for acne-prone skin?

Both Beauty of Joseon and NIVEA offer high routine fit levels for acne-prone skin. Beauty of Joseon features fragrance-free formulas with key ingredients like niacinamide, while NIVEA provides popular blemish-clearing serums.

The British Journal of Dermatology, 2002

Beauty of Joseon or NIVEA for mature skin?

For mature skin, NIVEA is the better choice because Lovi rates its routine fit as High, compared to Average for Beauty of Joseon. NIVEA also delivers strong results in efficacy and mature skin care through products like the LUMINOUS630 ANTI-DARK SPOT SERUM.

Beauty of Joseon or NIVEA for skin with dark spots?

Both Beauty of Joseon and NIVEA are a High fit for skin with dark spots. Beauty of Joseon helps reduce pigmentation with ingredients like niacinamide, which suppresses melanosome transfer.

The British Journal of Dermatology, 2002

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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