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Beauty of Joseon vs NIVEA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and NIVEA are distinguished skincare brands that offer reliable everyday hydration and protection. The former features thoughtful serums, masks, moisturizers, and sunscreens powered by niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best. Meanwhile, the latter is known for nourishing moisturizers, targeted serums, and sunscreens formulated with glycerin, making it ideal for combination and sensitive skin. While both respect skin balance, the brands differ through their unique heritage and targeted approaches to concerns like dark spots, acne, and aging.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

This page compares some of the most popular Beauty of Joseon and NIVEA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs NIVEA products

People Say

Beauty of JoseonNIVEA
  • Textures and Finishes Mostly MentionedMostly Mentioned
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “leaves absolutely no cast — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “doesn't dry out skin — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
  • Gentleness and Soothing Properties Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Value and Versatility Not notedMostly Mentioned
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
    • “Smell brings me back to childhood — NIVEA Creme”
  • Efficacy and Results Sometimes NotedOften Mentioned
    • “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
    • “reduces blackheads — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
  • Cleansing and Makeup Removal Sometimes NotedSometimes Noted
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
    • “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
    • “unclogs pores — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Breakouts and Acne Often MentionedOften Mentioned
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “Clogged my pores and caused bad acne — NIVEA Creme”
    • “I noticed some acne breakouts on my chin after using this crème for a while. — NIVEA Soft”
  • Scent and Fragrance Issues Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Scent is too overpowering for sensitive noses — NIVEA Creme”
    • “Has a heavy, baby powder smell. — NIVEA Soft”
  • Sticky and Greasy Finishes Sometimes NotedOften Mentioned
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

Beauty of Joseon vs NIVEA routines for dry skin

See multi-brand routine · 97% fit

Beauty of Joseon vs NIVEA routines for oily skin

See multi-brand routine · 95% fit

Beauty of Joseon vs NIVEA routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or NIVEA: which is better?

Beauty of Joseon and NIVEA are both good, as each brand performs better in different areas. Beauty of Joseon stands out for its textures, deep hydration, and gentle soothing properties, while NIVEA offers greater value, versatility, and efficacy.

What is the difference between Beauty of Joseon and NIVEA?

Beauty of Joseon and NIVEA both offer products on this page that fit most skin types equally well, though NIVEA is rated higher for mature skin. NIVEA excels in efficacy and results as well as value and versatility, while Beauty of Joseon does better with textures, finishes, hydration, and gentle soothing properties.

Beauty of Joseon or NIVEA for dry skin?

Both Beauty of Joseon and NIVEA offer a High routine fit for dry skin, giving you great options depending on your preference. Beauty of Joseon helps with deep hydration using key ingredients like glycerin and hyaluronic acid, which supports skin quality and moisture.

Dermatologic Therapy, 2022

Beauty of Joseon or NIVEA: which moisturizer is better?

When comparing moisturizers, Beauty of Joseon and NIVEA both offer products with High fit levels for dry skin. Beauty of Joseon products on this page list no fragrance, whereas several NIVEA products contain added fragrance.

Which is more affordable, Beauty of Joseon or NIVEA?

The products on this page do not list pricing information, so a direct comparison of affordability between Beauty of Joseon and NIVEA cannot be made here.

Between Beauty of Joseon and NIVEA, which brand has fragrance-free products?

Beauty of Joseon offers fragrance-free options because every product on its page lists no fragrance in its ingredients. In contrast, NIVEA has fragrance in several of its products on this page.

How do the founding years and countries of origin compare between Beauty of Joseon and NIVEA?

Beauty of Joseon was founded in 2016 in South Korea, whereas NIVEA was founded earlier in 1911 in Germany.

Which brand performs better in terms of texture and finishes according to reviewers?

Beauty of Joseon performs better in terms of textures and finishes according to reviewers. The products on this page help deliver lightweight, fast-absorbing toners and unique textures.

Beauty of Joseon or NIVEA for oily skin?

Both Beauty of Joseon and NIVEA offer a High routine fit for oily skin. Reviewers note that Beauty of Joseon does better for textures and finishes, while NIVEA does better for efficacy and results.

Beauty of Joseon or NIVEA: which sunscreen is better?

Beauty of Joseon offers the Relief Sun: Rice + Probiotics, which has a High fit for dry skin, sensitive skin, and skin with dark spots, whereas NIVEA provides options like the Protect & Moisture Sun Lotion SPF50+ and the UV Deep Protect & Care Gel. NIVEA sunscreens may carry a strong fragrance in some variants, while the products on this page from Beauty of Joseon list no fragrance.

Beauty of Joseon or NIVEA for sensitive skin?

Both Beauty of Joseon and NIVEA offer a High Lovi routine fit for sensitive skin. Beauty of Joseon stands out for gentleness and soothing properties, while every product on its page lists no fragrance.

Beauty of Joseon or NIVEA for acne-prone skin?

Both Beauty of Joseon and NIVEA are a High fit for acne-prone skin on this page, but they differ in formulation and review feedback. Beauty of Joseon relies on key ingredients like niacinamide, which may help reduce skin issues and pigmentation, while NIVEA reviewers highlight blemish-clearing serums.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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