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Beauty of Joseon vs NIVEA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and NIVEA are two established skincare brands offering gentle daily care for dry and sensitive skin. The Korean brand features thoughtful serums, masks, moisturizers, and sunscreens powered by niacinamide, glycerin, and hyaluronic acid, while the German brand provides reliable sunscreens, targeted serums, and nourishing moisturizers formulated with glycerin. Both collections deliver lasting comfort, though they differ in their heritage and specific active ingredients.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

This page compares some of the most popular Beauty of Joseon and NIVEA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs NIVEA products

People Say

Beauty of JoseonNIVEA
  • Textures and Finishes Mostly MentionedMostly Mentioned
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “leaves absolutely no cast — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “doesn't dry out skin — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
  • Gentleness and Soothing Properties Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Value and Versatility Not notedMostly Mentioned
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
    • “Smell brings me back to childhood — NIVEA Creme”
  • Efficacy and Results Sometimes NotedOften Mentioned
    • “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
    • “reduces blackheads — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
  • Cleansing and Makeup Removal Sometimes NotedSometimes Noted
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
    • “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
    • “unclogs pores — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Breakouts and Acne Often MentionedOften Mentioned
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “Clogged my pores and caused bad acne — NIVEA Creme”
    • “I noticed some acne breakouts on my chin after using this crème for a while. — NIVEA Soft”
  • Scent and Fragrance Issues Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Scent is too overpowering for sensitive noses — NIVEA Creme”
    • “Has a heavy, baby powder smell. — NIVEA Soft”
  • Sticky and Greasy Finishes Sometimes NotedOften Mentioned
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

Beauty of Joseon vs NIVEA routines for dry skin

Buy NIVEA routine · CA$163.12 · 89% fitBuy Beauty of Joseon routine · CA$154.90 · 88% fitSee multi-brand routine · 99% fit

Beauty of Joseon vs NIVEA routines for oily skin

Buy NIVEA routine · CA$298.37 · 88% fitBuy Beauty of Joseon routine · CA$200.29 · 81% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs NIVEA routines for combination skin

Buy NIVEA routine · CA$265.46 · 88% fitBuy Beauty of Joseon routine · CA$177.86 · 82% fitSee multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or NIVEA: which is better?

Both Beauty of Joseon and NIVEA offer high routine fits across all skin types, but Beauty of Joseon stands out for its fragrance-free formulas and strengths in hydration, textures, and soothing properties. NIVEA delivers better results for value and efficacy, though some of its products contain added fragrance and may cause greasy residues.

What is the difference between Beauty of Joseon and NIVEA?

Beauty of Joseon outperforms NIVEA in textures, hydration, and gentleness, while NIVEA stands out for value, versatility, and efficacy. Every product on the Beauty of Joseon page lists no fragrance, whereas six NIVEA products contain added fragrance.

Beauty of Joseon or NIVEA for dry skin?

Both Beauty of Joseon and NIVEA offer a High Lovi routine fit for dry skin, though they differ in formulations. Beauty of Joseon features products with no added fragrance across the products on this page and key ingredients like hyaluronic acid and glycerin. NIVEA provides versatile moisturizers like Creme which have a High Lovi fit for dry skin, although some products on this page contain fragrance.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Beauty of Joseon or NIVEA: which moisturizer is better?

Beauty of Joseon and NIVEA both offer moisturizers with a high fit for dry skin, though Beauty of Joseon features formulas with zero fragrance across its products on this page. Reviewers note that Beauty of Joseon excels in deep hydration and gentle, non-irritating formulas, while NIVEA provides versatile multi-use moisturizers.

Which is more affordable, Beauty of Joseon or NIVEA?

NIVEA offers better value and versatility compared to Beauty of Joseon based on the reviews on this page.

Beauty of Joseon or NIVEA: which brand has no fragrance listed across all its products on this page?

Beauty of Joseon has no fragrance listed across all the products on this page. Every single product in their range is formulated without added fragrance.

Beauty of Joseon or NIVEA: which brand does better for textures and finishes?

Beauty of Joseon does better for textures and finishes compared to NIVEA. Reviewers frequently note its lightweight, fast-absorbing toners and unique textures.

Beauty of Joseon or NIVEA: which brand was founded earlier?

NIVEA was founded earlier in 1911 in Germany, whereas Beauty of Joseon was founded in 2016 in South Korea.

Beauty of Joseon or NIVEA for oily skin?

Both Beauty of Joseon and NIVEA offer a High Lovi fit level for oily skin. Reviewers note that Beauty of Joseon provides lightweight, fast-absorbing toners and pore and oil control, while NIVEA offers blemish-clearing serums and smoother skin texture serums.

Beauty of Joseon or NIVEA: which sunscreen is better?

Both Beauty of Joseon and NIVEA offer sunscreens on this page that achieve a High fit level for various skin types. Reviewers mention that the products on this page help provide good coverage, though specific finish and scent preferences vary between the brands.

Beauty of Joseon or NIVEA for sensitive skin?

Both Beauty of Joseon and NIVEA achieve a High routine fit for sensitive skin. Beauty of Joseon stands out for gentleness and soothing properties, while NIVEA offers versatile multi-use moisturizers.

Beauty of Joseon or NIVEA for acne-prone skin?

Both Beauty of Joseon and NIVEA offer a High routine fit for acne-prone skin, so your choice depends on whether you prefer fragrance-free formulas or blemish-clearing serums.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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