🇬🇧United Kingdom

Simple vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and No7 are British skincare brands known for addressing distinct needs through specialized formulations. Simple is beloved for its gentle moisturizers, makeup removers, cleansers, and toners crafted with niacinamide and glycerin, making it best suited for acne-prone skin and skin with dark spots. Meanwhile, the second brand focuses on serums, eye products, moisturizers, sunscreens, and more built around vitamin C, shea butter, and hyaluronic acid, fitting mature skin and dry skin best. They primarily differ in their target skin types and signature ingredients, offering tailored options such as the Kind to Skin Soothing Facial Toner, Micellar Cleansing Water, Future Renew Damage Reversal Eye Serum, Pure Retinol Eye Cream, and Protect & Perfect Intense Advanced Night Cream.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Simple and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs No7 products

People Say

SimpleNo7
  • Gentle on sensitive skin Mostly MentionedSometimes Noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Hydration and moisture Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Lightweight and non-greasy Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
  • Improved skin feel Not notedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
  • Affordable value Often MentionedRarely Noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “Best value retinol — No7 Pure Retinol 1% Night Concentrate”
  • Works as a makeup base Sometimes NotedRarely Noted
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “foundation sits beautifully on top — Simple Water Boost Hydrating Gel Cream”
    • “Wears well under makeup — No7 Future Renew Damage Reversal Serum”
  • Packaging and leaking issues Rarely NotedSometimes Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
  • Lack of results Not notedOften Mentioned
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Skin reactions and irritation Not notedOften Mentioned
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Simple vs No7 routines for dry skin

Buy No7 routine · £124.87 · 90% fitBuy Simple routine · £136.73 · 83% fitSee multi-brand routine · 99% fit

Simple vs No7 routines for oily skin

Buy Simple routine · £221.50 · 87% fitBuy No7 routine · £223.77 · 84% fitSee multi-brand routine · 97% fit

Simple vs No7 routines for combination skin

Buy No7 routine · £195.98 · 87% fitBuy Simple routine · £185.60 · 85% fitSee multi-brand routine · 96% fit

Questions and answers

Simple or No7: which is better?

Simple has a High fit for dry skin, while No7 has a Superior fit for dry skin. No7 may help with anti-aging and line reduction as it features retinol.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

What is the difference between Simple and No7?

Simple features fragrance-free daily skincare with key ingredients like niacinamide and glycerin, and it is considered more affordable and gentle on sensitive skin. In contrast, No7 includes key ingredients like vitamin C, shea butter, hyaluronic acid, and retinol, and reviewers note that it helps with anti-aging, line reduction, and deep hydration.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

Simple or No7 for dry skin?

For dry skin, No7 achieves a Superior routine fit, whereas Simple has an Average routine fit. No7 offers targeted serums and night creams like Protect & Perfect Intense Advanced Night Cream that help deliver deep hydration and moisture.

Simple or No7: which moisturizer is better?

Simple offers lightweight, value-friendly moisturizers that are mostly mentioned by reviewers, while No7 provides deep hydration and moisture with products like the Protect & Perfect Intense Advanced Night Cream. For dry skin, the routine fit is Superior for No7 and High for Simple.

Which is more affordable, Simple or No7?

Simple is more affordable, as reviewers mention its products are lightweight and value-friendly. Meanwhile, Simple does better for affordable value on the products on this page.

Which brand uses fragrance in its products, Simple or No7?

Simple lists no fragrance in any of the products on this page, whereas No7 includes fragrance in 3 of its 13 products.

Simple or No7 for oily skin?

For oily skin, both Simple and No7 achieve a High Lovi fit level on the products on this page. Reviewers report that both brands offer lightweight textures, though Simple is noted for being particularly affordable and gentle.

Simple or No7 for sensitive skin?

Simple has a High fit for sensitive skin on this page, while No7 also achieves a High fit for sensitive skin. Reviewers note that Simple is especially gentle on sensitive skin.

Simple or No7 for acne-prone skin?

For acne-prone skin, both Simple and No7 achieve a High routine fit level on the products on this page. Reviewers note that Simple offers gentle, sensitive-skin-friendly makeup removers, while No7 is praised for its lightweight and fast-absorbing textures.

Simple or No7 for mature skin?

For mature skin, No7 achieves a Superior routine fit on this page, while Simple achieves a High fit level. No7 features anti-aging products like serums and retinol treatments that help improve skin texture and firmness.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Simple or No7 for skin with dark spots?

For skin with dark spots, both Simple and No7 have products on this page that are a Superior fit. No7 includes ingredients like niacinamide and vitamin C that help target pigmentation issues.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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