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Simple vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and No7 are British skincare brands offering distinct formulations tailored to different complexions. Simple provides gentle moisturizers, makeup removers, cleansers, and toners enriched with niacinamide and glycerin, suiting acne-prone skin and oily skin best. Meanwhile, the brand features serums, eye products, moisturizers, sunscreens, and more built around vitamin C, shea butter, and hyaluronic acid, fitting mature skin and dry skin best. The two brands differ in their founding eras, corporate ownership, and core ingredient profiles.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Simple and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs No7 products

People Say

SimpleNo7
  • Gentle on sensitive skin Mostly MentionedSometimes Noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Hydration and moisture Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Lightweight and non-greasy Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
  • Improved skin feel Not notedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
  • Affordable value Often MentionedRarely Noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “Best value retinol — No7 Pure Retinol 1% Night Concentrate”
  • Works as a makeup base Sometimes NotedRarely Noted
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “foundation sits beautifully on top — Simple Water Boost Hydrating Gel Cream”
    • “Wears well under makeup — No7 Future Renew Damage Reversal Serum”
  • Packaging and leaking issues Rarely NotedSometimes Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
  • Lack of results Not notedOften Mentioned
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Skin reactions and irritation Not notedOften Mentioned
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Simple vs No7 routines for dry skin

Buy No7 routine · SAR 1,213.27 · 89% fitBuy Simple routine · SAR 891.11 · 83% fitSee multi-brand routine · 96% fit

Simple vs No7 routines for oily skin

Buy Simple routine · SAR 1,151.23 · 88% fitBuy No7 routine · SAR 1,421.61 · 85% fitSee multi-brand routine · 97% fit

Simple vs No7 routines for combination skin

Buy No7 routine · SAR 1,414.68 · 88% fitBuy Simple routine · SAR 983.37 · 87% fitSee multi-brand routine · 97% fit

Questions and answers

Simple or No7: which is better?

Simple and No7 both fit all skin types at a High level, while No7 achieves a Superior fit for mature skin. Simple tends to offer better value and gentleness, whereas No7 focuses more on anti-aging benefits.

What is the difference between Simple and No7?

Simple offers affordable, gentle, and fragrance-free daily skincare with products on the page featuring Niacinamide and Glycerin, whereas No7 focuses on anti-aging with key ingredients like Vitamin C, Shea butter, Hyaluronic acid, and Retinol, which is supported by research for improving aged skin. No7 has a Superior Lovi fit for mature skin, while both brands reach equal fit levels for other skin types on the page.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Simple or No7 for dry skin?

Simple and No7 both offer an equal High routine fit for dry skin. Simple features affordable, lightweight, and fragrance-free options like the Replenishing Rich Moisturiser, while No7 provides rich anti-aging formulas containing key ingredients such as hyaluronic acid and shea butter.

Dermatologic Therapy, 2022

Simple or No7: which moisturizer is better?

Simple offers more lightweight and value-friendly moisturizers that are gentle on sensitive skin, while No7 provides deeper hydration, anti-aging benefits, and improved skin feel through products like its Protect & Perfect Intense Advanced Night Cream. Both brands feature high or average fit levels for dry skin depending on the specific product.

Which is more affordable, Simple or No7?

Simple offers more affordable value among the products on this page.

Which brand contains fragrance in some of its products, Simple or No7?

No7 contains fragrance in some of its products on this page, while Simple lists no fragrance in any of its products.

Simple or No7 for oily skin?

Simple and No7 both offer an equal high routine fit for oily skin. The products on this page for both brands provide lightweight options, though reviewers mention that Simple is particularly value-friendly while No7 focuses on anti-aging and texture improvements.

Simple or No7 for sensitive skin?

Simple and No7 both achieve a High fit level for sensitive skin on the products on this page. Reviewers note that Simple tends to be more gentle on sensitive skin.

Simple or No7 for acne-prone skin?

Simple and No7 both achieve a High routine fit for acne-prone skin on the products on this page. Simple may be preferred by shoppers seeking more affordable value and gentle daily care, whereas No7 is often chosen for targeted anti-aging benefits.

Simple or No7 for mature skin?

No7 has a Superior fit for mature skin on this page, whereas Simple has an Average fit. No7 offers targeted anti-aging products with ingredients like retinol, which helps stimulate collagen accumulation in naturally aged human skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Simple or No7 for skin with dark spots?

Both Simple and No7 achieve a High fit level for skin with dark spots on the products on this page. No7 helps target hyperpigmentation with ingredients like Vitamin C and Niacinamide, while Simple relies on Niacinamide across its fragrance-free range.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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