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Simple vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and No7 are British skincare brands known for meeting distinct needs. Simple features gentle moisturizers, makeup removers, cleansers, and toners with niacinamide and glycerin that suit oily and acne-prone skin best, whereas the brand also offers the Kind to Skin Soothing Facial Toner for acne-prone skin, the Micellar Cleansing Water for skin with dark spots, and the Micellar Water for mature skin. Conversely, No7 offers serums, eye products, moisturizers, sunscreens, and more with vitamin C, shea butter, and hyaluronic acid that fit dry and dry sensitive skin best, while the brand features the Future Renew Damage Reversal Eye Serum for acne-prone skin, the Pure Retinol Eye Cream for skin with dark spots, and the Protect & Perfect Intense Advanced Night Cream for mature skin. Both provide targeted options, though their formulations and ideal skin types differ.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Simple and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs No7 products

People Say

SimpleNo7
  • Gentle on sensitive skin Mostly MentionedSometimes Noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Hydration and moisture Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Lightweight and non-greasy Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
  • Improved skin feel Not notedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
  • Affordable value Often MentionedRarely Noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “Best value retinol — No7 Pure Retinol 1% Night Concentrate”
  • Works as a makeup base Sometimes NotedRarely Noted
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “foundation sits beautifully on top — Simple Water Boost Hydrating Gel Cream”
    • “Wears well under makeup — No7 Future Renew Damage Reversal Serum”
  • Packaging and leaking issues Rarely NotedSometimes Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
  • Lack of results Not notedOften Mentioned
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Skin reactions and irritation Not notedOften Mentioned
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Simple vs No7 routines for dry skin

See multi-brand routine · 97% fit

Simple vs No7 routines for oily skin

See multi-brand routine · 95% fit

Simple vs No7 routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Simple or No7: which is better?

Both brands perform well, but Simple is a better choice for affordable, gentle care, while No7 is stronger for anti-aging results. Niacinamide helps reduce skin pigmentation, and topical retinol stimulates collagen accumulation in aged skin.

The British Journal of Dermatology, 2002The Journal of Investigative Dermatology, 2000

What is the difference between Simple and No7?

Simple offers affordable value and is gentle on sensitive skin with products on this page containing no fragrance, while No7 focuses more on anti-aging and skin texture improvements using key ingredients like retinol and vitamin C. Lovi gives both brands a Superior fit across all skin types.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

Simple or No7 for dry skin?

For dry skin, No7 is a Superior fit on this page, while Simple has an Average fit across its moisturizers. No7 helps provide deep hydration with key ingredients like hyaluronic acid and shea butter. Topical hyaluronic acid is beneficial for improving skin quality and managing signs of aging.

Dermatologic Therapy, 2022

Simple or No7: which moisturizer is better?

Simple offers lightweight and value-friendly moisturizers on this page, while No7 provides deeper hydration and anti-aging benefits. No7's moisturizers help improve skin texture and moisture levels, and topical hyaluronic acid is known to benefit skin quality.

Dermatologic Therapy, 2022

Which is more affordable, Simple or No7?

Simple offers more affordable value than No7 based on shopper review themes.

Which brand was founded earlier, Simple or No7?

No7 was founded earlier in 1935, while Simple was founded in 1960. Both brands originated in the United Kingdom.

Do Simple products contain fragrance?

Simple products on this page are formulated without fragrance. Every product listed for Simple indicates no fragrance in its ingredients.

What key ingredients are found across No7 products?

No7 products on this page feature key ingredients like Vitamin C, shea butter, hyaluronic acid, and niacinamide. These components help provide hydration and support anti-aging benefits.

Antioxidants, 2021Dermatologic Therapy, 2022

Simple or No7 for oily skin?

For oily skin, both Simple and No7 achieve a Superior routine fit. The products on this page for Simple are noted as lightweight and value-friendly, while No7 features key ingredients like Niacinamide which helps control skin aging and pigmentation.

Antioxidants, 2021

Simple or No7 for sensitive skin?

Both Simple and No7 have a High fit for sensitive skin based on the products on this page. Simple does better for being gentle on sensitive skin, while No7 features key ingredients like niacinamide that may help control skin aging and pigmentation.

Antioxidants, 2021

Simple or No7 for acne-prone skin?

For acne-prone skin, both brands provide products on this page with an average Lovi fit level, while No7 additionally offers targeted serums achieving a high fit. Niacinamide, featured across products from both brands, helps reduce cutaneous pigmentation and control skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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