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Simple vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and No7 are British skincare brands offering distinct approaches to daily care. Simple is known for gentle moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin, while the other brand offers serums, eye products, moisturizers, sunscreens, and more built around vitamin C, shea butter, and hyaluronic acid. The first brand suits acne-prone skin and oily acne-prone skin best, whereas No7 fits mature skin and dry skin best. They differ primarily in their founding years, ownership, and target skin types, with the British skincare brands utilizing different key ingredients to address various concerns.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Simple and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs No7 products

People Say

SimpleNo7
  • Gentle on sensitive skin Mostly MentionedSometimes Noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Hydration and moisture Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Lightweight and non-greasy Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
  • Improved skin feel Not notedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
  • Affordable value Often MentionedRarely Noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “Best value retinol — No7 Pure Retinol 1% Night Concentrate”
  • Works as a makeup base Sometimes NotedRarely Noted
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “foundation sits beautifully on top — Simple Water Boost Hydrating Gel Cream”
    • “Wears well under makeup — No7 Future Renew Damage Reversal Serum”
  • Packaging and leaking issues Rarely NotedSometimes Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
  • Lack of results Not notedOften Mentioned
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Skin reactions and irritation Not notedOften Mentioned
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Simple vs No7 routines for dry skin

Buy No7 routine · A$317.45 · 90% fitBuy Simple routine · A$208.81 · 84% fitSee multi-brand routine · 97% fit

Simple vs No7 routines for oily skin

Buy Simple routine · A$388.80 · 86% fitBuy No7 routine · A$534.42 · 84% fitSee multi-brand routine · 96% fit

Simple vs No7 routines for combination skin

Buy No7 routine · A$505.89 · 87% fitBuy Simple routine · A$322.10 · 84% fitSee multi-brand routine · 95% fit

Questions and answers

Simple or No7: which is better?

Simple is better for value-friendly hydration and gentle makeup removal, while No7 is better for targeted anti-aging care with ingredients like retinol and vitamin C. Lovi gives both brands a High or Superior fit across all skin types.

What is the difference between Simple and No7?

Simple offers affordable, gentle makeup removers and lightweight moisturizers that are well-suited for sensitive skin, whereas No7 focuses more on anti-aging serums and deep hydration for mature skin.

Simple or No7 for dry skin?

For dry skin, No7 is a better choice because Lovi rates its routine fit as Superior, whereas Simple has a High fit level for the products on this page. No7 helps provide deep hydration and moisture through key ingredients like hyaluronic acid.

Dermatologic Therapy, 2022

Simple or No7: which moisturizer is better?

Simple offers better lightweight and value-friendly moisturizers, whereas No7 provides deeply hydrating and anti-aging moisturizers that achieve a Superior fit for mature skin. Reviewers note that Simple products on this page are mostly praised for being gentle and affordable, while No7 products on this page help improve skin feel and texture.

Which is more affordable, Simple or No7?

Simple is more affordable, offering value-friendly moisturizers on the products on this page.

Which brand contains fragrance, Simple or No7?

No7 contains fragrance in some of its products on this page, whereas Simple lists no fragrance in every product on this page.

Simple or No7 for oily skin?

Simple and No7 both fit oily skin well, with Lovi rating each brand as High for this skin type. Simple features lightweight, value-friendly products on this page containing niacinamide and glycerin, while No7 offers formulas with ingredients like niacinamide and vitamin C to help improve skin feel.

The British Journal of Dermatology, 2002Antioxidants, 2021

Simple or No7 for sensitive skin?

Both Simple and No7 have a High routine fit for sensitive skin. Simple does better for being gentle on sensitive skin.

Simple or No7 for acne-prone skin?

Both Simple and No7 have an equal Lovi fit level of High for acne-prone skin. Simple provides gentle makeup removers and lightweight moisturizers, while No7 offers serums and night treatments targeting skin texture.

Simple or No7 for mature skin?

For mature skin, No7 is a better choice because Lovi rates its routine fit as Superior, compared to High for Simple. No7 includes key ingredients like retinol, which helps stimulate collagen accumulation in naturally aged skin.

The Journal of Investigative Dermatology, 2000

Simple or No7 for skin with dark spots?

Both Simple and No7 are suitable choices for skin with dark spots, with the products on this page achieving a High Lovi fit level for this skin type. No7 features active ingredients like Vitamin C and niacinamide that may help reduce pigmentation, while Simple offers fragrance-free formulations containing niacinamide to support an even skin tone.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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