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Simple vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and No7 are enduring British skincare lines that cater to different complexions through distinct formulations. Simple is celebrated for its gentle moisturizers, makeup removers, cleansers, and toners enriched with niacinamide and glycerin, suiting oily acne-prone and sensitive skin best with barrier-respecting care. Meanwhile, the second brand offers serums, eye products, moisturizers, and sunscreens built around vitamin c, shea butter, and hyaluronic acid to nurture mature and dry skin. While both share a heritage rooted in the United Kingdom, they diverge in their core ingredients and ideal skin types.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Simple and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs No7 products

People Say

SimpleNo7
  • Gentle on sensitive skin Mostly MentionedSometimes Noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Hydration and moisture Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Lightweight and non-greasy Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
  • Improved skin feel Not notedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
  • Affordable value Often MentionedRarely Noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “Best value retinol — No7 Pure Retinol 1% Night Concentrate”
  • Works as a makeup base Sometimes NotedRarely Noted
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “foundation sits beautifully on top — Simple Water Boost Hydrating Gel Cream”
    • “Wears well under makeup — No7 Future Renew Damage Reversal Serum”
  • Packaging and leaking issues Rarely NotedSometimes Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
  • Lack of results Not notedOften Mentioned
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Skin reactions and irritation Not notedOften Mentioned
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Simple vs No7 routines for dry skin

Buy No7 routine · S$330.50 · 90% fitBuy Simple routine · S$261.94 · 83% fitSee multi-brand routine · 99% fit

Simple vs No7 routines for oily skin

Buy Simple routine · S$459.69 · 85% fitBuy No7 routine · S$556.49 · 82% fitSee multi-brand routine · 96% fit

Simple vs No7 routines for combination skin

Buy No7 routine · S$452.39 · 86% fitBuy Simple routine · S$355.99 · 85% fitSee multi-brand routine · 97% fit

Questions and answers

Simple or No7: which is better?

Both brands are great choices depending on your budget and skin goals, with Simple offering gentle, value-friendly skincare and No7 focusing heavily on advanced anti-aging formulas. No7 achieves a Superior routine fit for mature skin, whereas Simple delivers high everyday hydration and is particularly gentle on sensitive skin.

What is the difference between Simple and No7?

Simple offers budget-friendly, gentle products that are well-suited for sensitive skin, whereas No7 focuses more on anti-aging care with ingredients like retinol and vitamin C. Both brands perform equally well when it comes to overall hydration and lightweight textures.

Simple or No7 for dry skin?

For dry skin, No7 has a Superior routine fit on the products on this page compared to Simple, which has an Average or Low fit across its dry skin moisturizers and cleansers. No7 may help improve moisture with key ingredients like hyaluronic acid and shea butter.

Dermatologic Therapy, 2022

Simple or No7: which moisturizer is better?

Simple and No7 both offer lightweight and hydrating moisturizers on this page, but No7 is better for mature skin with its Superior routine fit. Reviewers note that Simple provides value-friendly options, while No7 focuses on anti-aging and deep hydration.

Which is more affordable, Simple or No7?

Simple offers more affordable value than No7 among the products on this page.

Which brand contains fragrance in some of its products, Simple or No7?

No7 contains fragrance in some of its products on this page, while Simple lists no fragrance in any of its products.

Simple or No7 for oily skin?

For oily skin, both Simple and No7 achieve a High routine fit on the products on this page. Shoppers often note that Simple offers lightweight and value-friendly moisturizers, while No7 provides lightweight and fast-absorbing textures.

Simple or No7 for sensitive skin?

Both Simple and No7 achieve a High routine fit level for sensitive skin on the products on this page. However, reviewers highlight Simple as doing better for being gentle on sensitive skin.

Simple or No7 for acne-prone skin?

Both Simple and No7 achieve a High routine fit for acne-prone skin on the products on this page. Niacinamide, found in the products on this page, helps control skin aging and pigmentation.

Antioxidants, 2021The British Journal of Dermatology, 2002

Simple or No7 for mature skin?

For mature skin, No7 is a better choice because it achieves a Superior routine fit on the products on this page compared to Simple's Average fit level. No7's formulas often feature active ingredients like retinol, which helps improve skin aging and stimulates collagen accumulation in naturally aged skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Simple or No7 for skin with dark spots?

Both Simple and No7 are well-suited for skin with dark spots, as the products on this page for both brands achieve a High Lovi fit level for this skin type. No7 includes key ingredients like Vitamin C and niacinamide that help brighten skin and address pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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