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Simple vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Simple and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs No7 products

People Say

SimpleNo7
  • Gentle on sensitive skin Mostly MentionedSometimes Noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Hydration and moisture Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Lightweight and non-greasy Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
  • Improved skin feel Not notedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
  • Affordable value Often MentionedRarely Noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “Best value retinol — No7 Pure Retinol 1% Night Concentrate”
  • Works as a makeup base Sometimes NotedRarely Noted
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “foundation sits beautifully on top — Simple Water Boost Hydrating Gel Cream”
    • “Wears well under makeup — No7 Future Renew Damage Reversal Serum”
  • Packaging and leaking issues Rarely NotedSometimes Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
  • Lack of results Not notedOften Mentioned
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Skin reactions and irritation Not notedOften Mentioned
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Simple vs No7 routines for dry skin

See multi-brand routine · 99% fit

Simple vs No7 routines for oily skin

See multi-brand routine · 95% fit

Simple vs No7 routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Simple or No7: which is better?

Simple tends to be better for sensitive skin due to being gentler, while No7 does better for skin feel and texture improvements. Both brands offer equal levels of hydration and lightweight textures across the products on this page.

What is the difference between Simple and No7?

Simple focuses on affordable, gentle, and fragrance-free daily essentials that are well-suited for sensitive skin, whereas No7 offers a broader range of anti-aging and targeted treatments featuring active ingredients like retinol and vitamin C. Reviewers note that Simple excels in value and gentleness, while No7 is recognized for skin texture improvements and deep hydration.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

Simple or No7 for dry skin?

For dry skin, No7 is a better choice because the routine fit on this page is Superior, while Simple has an Average routine fit. No7 features ingredients like hyaluronic acid that help maintain moisture levels, and topical hyaluronic acid is beneficial for skin quality.

Dermatologic Therapy, 2022

Simple or No7: which moisturizer is better?

Simple offers more lightweight and value-friendly moisturizers, while No7 provides deeper hydration and anti-aging benefits. For dry skin, the routine fit is Superior for No7 and High for Simple.

Which is more affordable, Simple or No7?

Simple is more affordable, as the products on this page are known for their affordable value. No7 focuses more on anti-aging treatments and advanced serums, which generally come at a higher price point.

Simple or No7 for oily skin?

Both Simple and No7 achieve a High routine fit for oily skin on the products on this page. Reviewers report that both brands offer lightweight and fast-absorbing textures that help avoid greasy skin feels.

Simple or No7 for sensitive skin?

Simple does better for sensitive skin, as the products on this page are rated gentle on sensitive skin. Lovi rates the routine fit for sensitive skin as High for both brands.

Simple or No7 for acne-prone skin?

For acne-prone skin, both brands offer a High Lovi routine fit on this page. Simple provides gentle, sensitive-skin-friendly care, while No7 helps target skin feel and texture improvements.

Simple or No7 for mature skin?

Both Simple and No7 fit mature skin well, with No7 achieving a Superior Lovi routine fit compared to Simple's High level. No7 offers specialized anti-aging ingredients like retinol that help stimulate collagen accumulation in naturally aged skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Simple or No7 for skin with dark spots?

Simple and No7 both fit skin with dark spots at a High Lovi level. Niacinamide in both brands helps reduce pigmentation and control skin aging.

Antioxidants, 2021

Simple or No7 for dry sensitive skin?

For dry sensitive skin, both Simple and No7 achieve a High Lovi routine fit level. Simple is especially notable for being gentle on sensitive skin, while No7 helps provide deep hydration and moisture.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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