🇩🇪Germany

Simple vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and No7 are enduring British skincare lines that cater to different complexion needs through distinct formulations. Simple features gentle moisturizers, makeup removers, cleansers, and toners with niacinamide and glycerin that suit oily and acne-prone skin best. Conversely, the brand offers serums, eye products, moisturizers, and sunscreens built around vitamin C, shea butter, and hyaluronic acid that fit dry and mature skin best. Ultimately, they differ through their core ingredients, target skin types, and product selections.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Simple and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs No7 products

People Say

SimpleNo7
  • Gentle on sensitive skin Mostly MentionedSometimes Noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Hydration and moisture Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Lightweight and non-greasy Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
  • Improved skin feel Not notedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
  • Affordable value Often MentionedRarely Noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “Best value retinol — No7 Pure Retinol 1% Night Concentrate”
  • Works as a makeup base Sometimes NotedRarely Noted
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “foundation sits beautifully on top — Simple Water Boost Hydrating Gel Cream”
    • “Wears well under makeup — No7 Future Renew Damage Reversal Serum”
  • Packaging and leaking issues Rarely NotedSometimes Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
  • Lack of results Not notedOften Mentioned
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Skin reactions and irritation Not notedOften Mentioned
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Simple vs No7 routines for dry skin

See multi-brand routine · 99% fit

Simple vs No7 routines for oily skin

See multi-brand routine · 96% fit

Simple vs No7 routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Simple or No7: which is better?

Both brands are great choices depending on your skincare goals, with Simple offering gentle, value-friendly products that are ideal for sensitive skin, while No7 focuses on targeted anti-aging and deep hydration. The products on this page for No7 feature key anti-aging ingredients like retinol, which helps stimulate collagen and improve the appearance of naturally aged skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

What is the difference between Simple and No7?

Simple offers affordable, gentle everyday products that reviewers find great for makeup removal, while No7 focuses more on anti-aging serums and rich moisturizers. Reviewers note that No7 helps improve skin feel and texture, whereas Simple is valued for being budget-friendly and gentle on sensitive skin.

Simple or No7 for dry skin?

For dry skin, No7 is a better fit with a Superior routine level compared to Simple's High routine level, backed by ingredients like hyaluronic acid that may help improve skin quality and hydration. No7's products on this page are praised for providing deep hydration and moisture, though some reviewers also mention heavy texture complaints.

Dermatologic Therapy, 2022

Simple or No7: which moisturizer is better?

When comparing moisturizers from the products on this page, both Simple and No7 offer options, but Simple is noted for providing lightweight, value-friendly formulas while No7 includes intensive anti-aging creams with key ingredients like Niacinamide and Shea butter.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which is more affordable, Simple or No7?

Simple offers more affordable value among the products on this page compared to No7.

Which brand has more fragrance-free products, Simple or No7?

Simple has more fragrance-free products than No7, as every product on the Simple page lists no fragrance compared to ten out of thirteen products on the No7 page.

What are the key ingredients found across Simple products compared to No7?

Simple products feature Niacinamide and Glycerin as their key ingredients across the range. In comparison, No7 products include Vitamin C, Shea butter, Hyaluronic acid, and Niacinamide.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which brand was founded earlier, Simple or No7?

No7 was founded earlier, in 1935 in the United Kingdom, whereas Simple was founded in 1960 also in the United Kingdom.

Simple or No7 for oily skin?

Both Simple and No7 offer a High routine fit for oily skin. The products on this page for Simple feature key ingredients like niacinamide, which may help control skin pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Simple or No7 for sensitive skin?

Simple and No7 both offer a High fit for sensitive skin, but reviewers find Simple gentler on sensitive skin. Simple is also fragrance-free across the products on this page, whereas three No7 products list fragrance in their ingredients.

Simple or No7 for acne-prone skin?

For acne-prone skin, Simple and No7 both fit at a High level on this page. No7 stands out for better results in reviews, while Simple is noted for being more affordable and gentle.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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