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Simple vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and No7 are British skincare brands established in 1960 and 1935, respectively. Simple features gentle moisturizers, makeup removers, cleansers, and toners with niacinamide and glycerin that suit oily and acne-prone skin best. Meanwhile, the second brand offers serums, eye products, moisturizers, sunscreens, and more built around vitamin C, shea butter, and hyaluronic acid to fit mature and dry skin best. Both brands differ in their founding eras, core ingredients, and ideal skin types.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Simple and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs No7 products

People Say

SimpleNo7
  • Gentle on sensitive skin Mostly MentionedSometimes Noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Hydration and moisture Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Lightweight and non-greasy Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
  • Improved skin feel Not notedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
  • Affordable value Often MentionedRarely Noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “Best value retinol — No7 Pure Retinol 1% Night Concentrate”
  • Works as a makeup base Sometimes NotedRarely Noted
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “foundation sits beautifully on top — Simple Water Boost Hydrating Gel Cream”
    • “Wears well under makeup — No7 Future Renew Damage Reversal Serum”
  • Packaging and leaking issues Rarely NotedSometimes Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
  • Lack of results Not notedOften Mentioned
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Skin reactions and irritation Not notedOften Mentioned
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Simple vs No7 routines for dry skin

Buy No7 routine · AED 542.59 · 89% fitBuy Simple routine · AED 455.14 · 83% fitSee multi-brand routine · 96% fit

Simple vs No7 routines for oily skin

Buy Simple routine · AED 790.31 · 88% fitBuy No7 routine · AED 1,027.22 · 85% fitSee multi-brand routine · 97% fit

Simple vs No7 routines for combination skin

Buy No7 routine · AED 966.25 · 88% fitBuy Simple routine · AED 644.67 · 85% fitSee multi-brand routine · 96% fit

Questions and answers

Simple or No7: which is better?

Simple and No7 both fit all skin types at high levels on the products on this page, but they serve different needs. Simple helps deliver affordable value and gentle care, while No7 is superior for mature skin and improves skin feel. Retinol helps stimulate collagen accumulation in naturally aged skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

What is the difference between Simple and No7?

Simple offers affordable value and is gentle on sensitive skin, while No7 provides better skin feel improvements and a superior routine fit for mature skin. Both brands include products with niacinamide, which helps control skin aging and pigmentation.

Antioxidants, 2021

Simple or No7 for dry skin?

For dry skin, both Simple and No7 achieve a High routine fit level on the products on this page. No7 helps provide deep hydration and moisture through key ingredients like hyaluronic acid and shea butter.

Dermatologic Therapy, 2022

Simple or No7: which moisturizer is better?

Simple offers more affordable value for moisturizers on this page, while No7 provides better anti-aging and deep hydration benefits. Simple is generally well-suited for sensitive skin, whereas No7 is a Superior fit for mature skin.

Which is more affordable, Simple or No7?

Simple is more affordable than No7, as Simple is noted for providing affordable value among the products on this page.

Which brand uses fragrance in its products, Simple or No7?

Simple lists no fragrance in the ingredients for every product on this page, whereas No7 includes fragrance in 3 of its 13 products on this page.

Which brand performs better for gentle care on sensitive skin?

Simple performs better for gentle care on sensitive skin, as the products on this page are rated as gentle on sensitive skin compared to No7.

Simple or No7 for oily skin?

For oily skin, Lovi rates both Simple and No7 as having an equal routine fit. The products on this page for both brands help provide hydration and lightweight textures without added heaviness.

Simple or No7 for sensitive skin?

Both Simple and No7 achieve a High routine fit level for sensitive skin. Reviewers state that Simple is gentler on sensitive skin, while every product on this page for Simple lists no fragrance in its ingredients.

Simple or No7 for acne-prone skin?

Both Simple and No7 achieve a High routine fit for acne-prone skin on the products on this page. Niacinamide, a key ingredient found in both brands, helps regulate oil and soothe the skin.

Antioxidants, 2021

Simple or No7 for mature skin?

For mature skin, No7 is a better choice because Lovi rates its routine fit as Superior, compared to High for Simple. No7 products feature key ingredients like retinol, which helps stimulate collagen accumulation in naturally aged human skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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