🇮🇪Ireland

Simple vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and No7 are enduring British skincare lines that cater to different complexion needs through distinct formulations. Simple features gentle moisturizers, makeup removers, cleansers, and toners with niacinamide and glycerin that suit oily and acne-prone skin best. Conversely, the brand offers serums, eye products, moisturizers, and sunscreens built around vitamin C, shea butter, and hyaluronic acid that fit dry and mature skin best. Ultimately, they differ through their core ingredients, target skin types, and product selections.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Simple and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs No7 products

People Say

SimpleNo7
  • Gentle on sensitive skin Mostly MentionedSometimes Noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Hydration and moisture Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Lightweight and non-greasy Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
  • Improved skin feel Not notedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
  • Affordable value Often MentionedRarely Noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “Best value retinol — No7 Pure Retinol 1% Night Concentrate”
  • Works as a makeup base Sometimes NotedRarely Noted
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “foundation sits beautifully on top — Simple Water Boost Hydrating Gel Cream”
    • “Wears well under makeup — No7 Future Renew Damage Reversal Serum”
  • Packaging and leaking issues Rarely NotedSometimes Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
  • Lack of results Not notedOften Mentioned
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Skin reactions and irritation Not notedOften Mentioned
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Simple vs No7 routines for dry skin

See multi-brand routine · 98% fit

Simple vs No7 routines for oily skin

See multi-brand routine · 96% fit

Simple vs No7 routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Simple or No7: which is better?

Simple offers better affordability and gentleness, whereas No7 does better with improved skin feel. For routine fit, No7 has a Superior level for dry skin, sensitive skin, mature skin, and dry sensitive skin, while Simple has a High level.

What is the difference between Simple and No7?

Simple offers affordable, fragrance-free products that are gentle on sensitive skin, while No7 features specialized anti-aging ingredients like retinol and vitamin C to improve skin feel and firmness. Reviewers note that Simple provides lightweight, value-friendly moisturizers and makeup removers, whereas No7 focuses on deep hydration and line reduction. Lovi rates No7 as Superior for dry, sensitive, and mature skin routines, and Simple as High across these same skin types.

Simple or No7 for dry skin?

For dry skin, No7 has a Superior routine fit on this page, while Simple has a High routine fit. No7 features key ingredients like hyaluronic acid and Shea butter, and topical hyaluronic acid may help improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Simple or No7: which moisturizer is better?

Simple offers lightweight, value-friendly moisturizers, whereas No7 provides options known for deep hydration and anti-aging benefits. Reviewers note that Simple products on this page help deliver affordable moisture, while No7 moisturizers often target mature skin and skin texture improvements.

Which is more affordable, Simple or No7?

Simple is more affordable, offering value-friendly moisturizers and products on this page that provide budget-friendly skincare options.

Do Simple products contain fragrance?

Simple products on this page list no fragrance in their ingredients.

Which brand performs better for anti-aging and line reduction?

No7 performs better for anti-aging and line reduction, offering key ingredients like Vitamin C, retinol, and hyaluronic acid across the products on this page. Topical retinol helps stimulate collagen accumulation and improve the appearance of naturally aged human skin.

The Journal of Investigative Dermatology, 2000Dermatologic Therapy, 2022

Simple or No7 for oily skin?

For oily skin, Lovi rates both Simple and No7 as having a High routine fit level. Reviewers mention that the products on this page for both brands offer lightweight and non-greasy textures.

Simple or No7 for sensitive skin?

Simple and No7 both fit sensitive skin well, with Lovi fit levels of High for Simple and Superior for No7. Reviewers find that Simple is more gentle on sensitive skin, while every product on this page for Simple and 10 of 13 products for No7 list no fragrance.

Simple or No7 for mature skin?

Both brands fit mature skin well, but No7 is rated Superior for this skin type compared to Simple's Average level. No7's products on this page feature key anti-aging ingredients like retinol and vitamin C that help target signs of aging.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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