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Simple vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and No7 are British skincare brands offering distinct formulations tailored to different complexions. Simple provides gentle moisturizers, makeup removers, cleansers, and toners enriched with niacinamide and glycerin, suiting acne-prone skin and oily skin best. Meanwhile, the brand features serums, eye products, moisturizers, sunscreens, and more built around vitamin C, shea butter, and hyaluronic acid, fitting mature skin and dry skin best. The two brands differ in their founding eras, corporate ownership, and core ingredient profiles.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Simple and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs No7 products

People Say

SimpleNo7
  • Gentle on sensitive skin Mostly MentionedSometimes Noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Hydration and moisture Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Lightweight and non-greasy Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
  • Improved skin feel Not notedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
  • Affordable value Often MentionedRarely Noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “Best value retinol — No7 Pure Retinol 1% Night Concentrate”
  • Works as a makeup base Sometimes NotedRarely Noted
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “foundation sits beautifully on top — Simple Water Boost Hydrating Gel Cream”
    • “Wears well under makeup — No7 Future Renew Damage Reversal Serum”
  • Packaging and leaking issues Rarely NotedSometimes Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
  • Lack of results Not notedOften Mentioned
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Skin reactions and irritation Not notedOften Mentioned
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Simple vs No7 routines for dry skin

Buy No7 routine · $145.63 · 90% fitBuy Simple routine · $128.28 · 83% fitSee multi-brand routine · 99% fit

Simple vs No7 routines for oily skin

Buy Simple routine · $280.29 · 88% fitBuy No7 routine · $322.94 · 85% fitSee multi-brand routine · 98% fit

Simple vs No7 routines for combination skin

Buy No7 routine · $326.55 · 88% fitBuy Simple routine · $259.77 · 87% fitSee multi-brand routine · 97% fit

Questions and answers

Simple or No7: which is better?

Simple tends to be better for value-friendly, gentle care, whereas No7 is typically better for anti-aging and mature skin. Lovi gives both brands a High fit for most skin types, while No7 achieves a Superior fit for mature skin.

What is the difference between Simple and No7?

Simple offers affordable, gentle everyday products that are well-suited for sensitive skin, while No7 focuses more on anti-aging formulas with key ingredients like retinol and vitamin C to help improve skin texture.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

Simple or No7 for dry skin?

For dry skin, No7 has a Superior routine fit, whereas Simple has a High routine fit. No7 offers deep hydration and moisture with key ingredients like hyaluronic acid, which helps improve skin quality.

Dermatologic Therapy, 2022

Simple or No7: which moisturizer is better?

When comparing moisturizers, No7 may provide superior anti-aging and deep hydration benefits for mature and dry skin types, featuring key ingredients like shea butter and hyaluronic acid. Simple offers lightweight, value-friendly moisturizers that are gentle on sensitive skin, though the products on this page have an average fit across most skin types.

Dermatologic Therapy, 2022

Which is more affordable, Simple or No7?

Simple is more affordable than No7, as the products on this page offer value-friendly moisturizers. Reviewers note that Simple is a better choice for affordable value.

Do Simple products contain fragrance?

Simple products on this page are formulated without fragrance, as every item lists no fragrance in its ingredients.

Which brand is better for mature skin, Simple or No7?

No7 is better for mature skin, achieving a Superior routine fit compared to Simple's Average fit. No7 features anti-aging ingredients like retinol which helps stimulate collagen accumulation in naturally aged human skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

What are the key ingredients in No7 skincare products?

The products on this page for No7 feature key ingredients including Vitamin C, Shea butter, Hyaluronic acid, and Niacinamide.

The British Journal of Dermatology, 2002Antioxidants, 2021

Simple or No7 for oily skin?

For oily skin, both Simple and No7 achieve a High Lovi fit level on this page. Reviewers note that both brands offer lightweight textures, though Simple tends to be more affordable.

Simple or No7 for sensitive skin?

Both brands offer a High fit for sensitive skin, but Simple is noted for being gentler on sensitive skin.

Simple or No7 for acne-prone skin?

For acne-prone skin, both Simple and No7 achieve a High routine fit on this page. Simple may help through gentle formulations, while No7 offers targeted treatments like the Restore & Renew Serum.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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