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Simple vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and No7 are British skincare brands established in 1960 and 1935, respectively. Simple is known for gentle moisturizers, soothing makeup removers, dependable cleansers, and refreshing toners formulated with niacinamide and glycerin, which suit oily skin and mature skin best. Meanwhile, the second brand offers serums, eye products, moisturizers, sunscreens, and more built around vitamin C, shea butter, and hyaluronic acid to fit mature skin and dry skin best. Both differ primarily in their founding eras, corporate owners, and core ingredient profiles.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Simple and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs No7 products

People Say

SimpleNo7
  • Gentle on sensitive skin Mostly MentionedSometimes Noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Hydration and moisture Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Lightweight and non-greasy Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
  • Improved skin feel Not notedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
  • Affordable value Often MentionedRarely Noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “Best value retinol — No7 Pure Retinol 1% Night Concentrate”
  • Works as a makeup base Sometimes NotedRarely Noted
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “foundation sits beautifully on top — Simple Water Boost Hydrating Gel Cream”
    • “Wears well under makeup — No7 Future Renew Damage Reversal Serum”
  • Packaging and leaking issues Rarely NotedSometimes Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
  • Lack of results Not notedOften Mentioned
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Skin reactions and irritation Not notedOften Mentioned
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Simple vs No7 routines for dry skin

Buy No7 routine · CA$196.45 · 90% fitBuy Simple routine · CA$156.25 · 83% fitSee multi-brand routine · 99% fit

Simple vs No7 routines for oily skin

Buy Simple routine · CA$271.73 · 87% fitBuy No7 routine · CA$336.24 · 84% fitSee multi-brand routine · 96% fit

Simple vs No7 routines for combination skin

Buy No7 routine · CA$359.32 · 87% fitBuy Simple routine · CA$214.83 · 86% fitSee multi-brand routine · 96% fit

Questions and answers

Simple or No7: which is better?

Simple and No7 both perform well across many skin types, but Simple offers greater affordability and gentleness for sensitive skin, whereas No7 is better for mature skin and targeted anti-aging. No7 helps improve skin feel and firmness with key ingredients like retinol, while Simple provides lightweight, value-friendly moisture.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

What is the difference between Simple and No7?

Simple focuses on affordable, fragrance-free basics like micellar waters and light moisturisers that are gentle on sensitive skin, whereas No7 leans towards targeted anti-aging treatments featuring ingredients like retinol and vitamin C. Reviewers note that Simple excels at being budget-friendly and working well as a makeup base, while No7 is better known for improving skin texture and firmness.

Simple or No7 for dry skin?

For dry skin, No7 offers a Superior routine fit while Simple provides a High fit. No7 features rich treatments like the Protect & Perfect Intense Advanced Night Cream, which helps deliver deep hydration and moisture.

Dermatologic Therapy, 2022

Simple or No7: which moisturizer is better?

When it comes to moisturizers, No7 has a routine fit level of Superior for dry skin compared to Simple's Average. No7 products feature key ingredients like hyaluronic acid and shea butter, which help provide deep hydration and improve skin feel.

Dermatologic Therapy, 2022

Which is more affordable, Simple or No7?

Simple is more affordable, offering value-friendly moisturizers among the products on this page compared to No7.

Between Simple and No7, which brand is better suited for mature skin?

No7 is better suited for mature skin, achieving a superior routine fit compared to Simple's average level. No7 features dedicated anti-aging products like retinol and vitamin C that help stimulate collagen and improve firmness in aging skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Do Simple and No7 products contain fragrance?

Simple features no fragrance across all the products on this page, while No7 includes fragrance in 3 of its 13 products on this page.

What key ingredients are found across No7 skincare products?

No7 skincare products on this page feature Vitamin C, shea butter, hyaluronic acid, and niacinamide as their key ingredients. Topical use of hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Simple or No7 for oily skin?

For oily skin, both Simple and No7 achieve a High routine fit on this page. Reviewers note that Simple provides lightweight, value-friendly moisturizers, while No7 offers lightweight and fast-absorbing textures.

Simple or No7 for sensitive skin?

Simple offers more gentle care for sensitive skin, whereas No7 may occasionally cause skin irritation and adverse reactions. Review themes show that Simple does better at being gentle on sensitive skin.

Simple or No7 for acne-prone skin?

Both Simple and No7 achieve a High routine fit level for acne-prone skin. The products on this page for Simple are gentle and sensitive-skin-friendly, while No7 focuses on targeted anti-aging and texture improvements.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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