🇬🇧United Kingdom

Anua vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and No7 are skincare brands, with the former originating in Korea in 2019 and the latter established in Britain in 1935. The Korean brand features moisturizers, toners, serums, and cleansers built around hyaluronic acid, heartleaf, and niacinamide, while the British brand offers serums, eye products, moisturizers, and sunscreens built around vitamin C, shea butter, and hyaluronic acid. Both labels serve dry skin well, though the younger line also suits oily, acne-prone skin best and the heritage line suits mature skin best. They differ in key active ingredients and target concerns, as the 2019 line uses niacinamide to decrease hyperpigmentation and hyaluronic acid to lengthen wrinkle reduction, whereas the 1935 line uses shea butter to protect skin and mitigate erythema.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Anua and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs No7 products

People Say

AnuaNo7
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Soothing and Gentle Formulas Often MentionedOften Mentioned
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
  • Glow, Brightening, and Radiance Mostly MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Cleansing and Exfoliation Often MentionedRarely Noted
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “effectively removes sebum — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “sweeps away dead cells — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Anti-Aging and Fine Lines Not notedOften Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “Lightened sun spots — No7 Pure Retinol 1% Night Concentrate”
  • Dryness and Heavy Finish Often MentionedOften Mentioned
    • “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
    • “leaves skin tight — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — No7 Pure Retinol”
  • Ineffective or Slow Results Sometimes NotedOften Mentioned
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Did nothing for my skin. — Anua Niacinamide 10% + TXA 4% Serum”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Irritation and Stinging Sometimes NotedOften Mentioned
    • “stinging sensation — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Made my vision blurry for an hour — Anua Heartleaf Pore Control Cleansing Oil”
    • “Smell is too strong — Anua Heartleaf Pore Control Cleansing Oil”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Anua vs No7 routines for dry skin

Buy No7 routine · £124.87 · 90% fitBuy Anua routine · £101.40 · 85% fitSee multi-brand routine · 99% fit

Anua vs No7 routines for oily skin

Buy No7 routine · £223.77 · 84% fitBuy Anua routine · £176.18 · 82% fitSee multi-brand routine · 97% fit

Anua vs No7 routines for combination skin

Buy No7 routine · £195.98 · 87% fitBuy Anua routine · £122.79 · 82% fitSee multi-brand routine · 96% fit

Questions and answers

Anua or No7: which is better?

Anua and No7 both fit many skin types well, but they shine for different goals. Anua leads in glow, brightening, cleansing, and exfoliation, while No7 is better for anti-aging and fine lines.

What is the difference between Anua and No7?

Anua focuses on soothing heartleaf formulas and brightening care that help give a glass skin glow, while No7 centers on targeted anti-aging and hydration with ingredients like retinol and vitamin C. The products on this page from Anua completely avoid fragrance, whereas some No7 products include added fragrance. Both brands offer strong routine options, but Anua is especially known for its cleansing and brightening results.

Anua or No7 for dry skin?

For dry skin, Anua has a High routine fit while No7 has a Superior routine fit. No7 offers deep hydration and moisture across its products on this page.

Anua or No7: which moisturizer is better?

Both Anua and No7 offer effective moisturizers depending on your skin goals, as Anua excels in calming and barrier support for dry and sensitive skin, while No7 achieves a Superior routine fit for mature skin and deep anti-aging hydration. Anua features fragrance-free formulas with key ingredients like hyaluronic acid and glycerin, whereas No7 incorporates options with added fragrance alongside components like shea butter and vitamin C.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Which is more affordable, Anua or No7?

The products on this page do not list pricing information, so a direct comparison of affordability cannot be made between Anua and No7.

Which brand has fragrance-free products, Anua or No7?

Both brands offer fragrance-free options, as every product from Anua lists no fragrance in its ingredients, and 10 of the 13 products on the No7 page are also fragrance-free.

Anua or No7 for oily skin?

Both Anua and No7 are a High fit for oily skin. The products on this page for Anua feature key ingredients like niacinamide and hyaluronic acid to help balance and hydrate without clogging pores.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or No7: which sunscreen is better?

Anua offers the Heartleaf Silky Moisture Sun Cream, which Lovi rates as High for combination, sensitive, dry sensitive, oily, skin with dark spots, oily acne-prone, dry, and mature skin, and Average for acne-prone skin. No7 offers the Lift & Luminate Day Cream and Protect & Perfect Intense Advanced Day Cream, which Lovi rates as High for mature skin and Average or High for other skin types.

Anua or No7 for sensitive skin?

Both Anua and No7 are well suited for sensitive skin, as the products on this page achieve a High fit level for this skin type.

Anua or No7 for acne-prone skin?

Both Anua and No7 have products on this page that fit acne-prone skin well, with routine fits rated as High for both brands.

Anua or No7 for mature skin?

Both Anua and No7 are great options, as Lovi rates Anua as High and No7 as Superior for mature skin. No7 stands out for anti-aging and fine lines, while Anua helps deliver a glowing, radiant appearance with its brightening serums.

Anua or No7 for skin with dark spots?

Both Anua and No7 are great options for skin with dark spots, with Anua outperforming No7 in glow, brightening, and radiance according to the products on this page. Niacinamide helps control skin pigmentation as supported by studies.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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