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Anua vs Allies of Skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Allies of Skin are distinct skincare lines offering targeted solutions for diverse complexion needs. The Korean brand Anua, founded in 2019 and owned by The Founders Inc., focuses on moisturizers, toners, serums, and cleansers utilizing hyaluronic acid, heartleaf, and niacinamide to suit dry and oily acne-prone skin. Meanwhile, Allies of Skin is recognized for luxurious moisturizers, potent serums, and eye products featuring powerhouse ingredients like niacinamide to deeply nourish and clarify dry and acne-prone skin. While both utilize niacinamide to decrease hyperpigmentation, the first brand emphasizes soothing heartleaf and vitamin C for specific concerns, whereas the second relies on peptides, probiotics, and antioxidants to address aging signs and restore a clear complexion.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

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This page compares some of the most popular Anua and Allies of Skin products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Allies of Skin products

People Say

AnuaAllies of Skin
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • Brightening and Fading Dark Spots Often MentionedOften Mentioned
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “gives skin an instant dewy glow — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “scars visibly lightened after I started using this — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Lightweight and Fast-Absorbing Texture Often MentionedSometimes Noted
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Absorbs quickly without stickiness — Anua Heartleaf 77% Soothing Toner”
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Gentle Exfoliation and Texture Improvement Often MentionedSometimes Noted
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “gentle PHA exfoliation — Anua Heartleaf 77% Clear Pad”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
  • Gentle and Non-Irritating Formula Sometimes NotedOften Mentioned
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “feels super soothing, doesn't trigger redness — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
  • Soothes Redness and Inflammation Often MentionedSometimes Noted
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “calm with zero irritation — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “Redness is less noticeable — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Price, Value, and Quantity Rarely NotedMostly Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Ineffective for Dark Spots or Results Sometimes NotedSometimes Noted
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “still not impressed with the results — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Have not noticed improved skin quality yet — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Breakouts and Acne Often MentionedRarely Noted
    • “Skin may be in purging stage — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs Allies of Skin routines for dry skin

Buy Allies of Skin routine · £137.36 · 98% fitBuy Anua routine · £101.40 · 85% fitSee multi-brand routine · 99% fit

Anua vs Allies of Skin routines for oily skin

Buy Allies of Skin routine · £276.71 · 93% fitBuy Anua routine · £176.18 · 82% fitSee multi-brand routine · 97% fit

Anua vs Allies of Skin routines for combination skin

Buy Allies of Skin routine · £254.43 · 94% fitBuy Anua routine · £122.79 · 82% fitSee multi-brand routine · 96% fit

Questions and answers

Anua or Allies of Skin: which is better?

Both brands are well-rated, but Allies of Skin has a Superior routine fit across all skin types compared to Anua's High fit. Anua tends to be better for lightweight texture and soothing redness, while Allies of Skin is noted for gentle, effective moisturizers.

What is the difference between Anua and Allies of Skin?

Anua focuses on lightweight hydrating toners and gentle exfoliants that soothe redness, while Allies of Skin emphasizes advanced firming treatments and barrier-supporting moisturizers. Lovi rates Allies of Skin as having a Superior routine fit across all skin types compared to Anua's High fit.

Anua or Allies of Skin for dry skin?

Both brands are great choices for dry skin, with Anua offering a High fit level and Allies of Skin reaching a Superior fit level for the products on this page. Reviewers note that Anua helps provide soothing hydration and lightweight textures, while Allies of Skin is often praised for its gentle, effective moisturizers that support skin barrier health.

Anua or Allies of Skin: which moisturizer is better?

Both Anua and Allies of Skin offer effective moisturizers on this page, but Allies of Skin has a superior routine fit for dry skin and uses ingredients like probiotics and peptides to support hydration and anti-aging. Anua's moisturizers focus on ingredients like heartleaf and niacinamide to help soothe skin and retain moisture, though reviewers note that Allies of Skin provides gentle and effective formulas despite its higher price point.

International Journal of Medical Sciences, 2021The Journal of Investigative Dermatology, 2000

Which is more affordable, Anua or Allies of Skin?

Anua is more affordable, as reviewers often mention Allies of Skin has a high price point. Anua does better on price, value, and quantity among the products on this page.

Anua or Allies of Skin for dark spots?

Both Anua and Allies of Skin are options for dark spots, with the products on this page helping to brighten skin. Allies of Skin features niacinamide as a key ingredient, which helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which brand has more fragrance-free products, Anua or Allies of Skin?

Both brands offer entirely fragrance-free products on this page, as every single item from both Anua and Allies of Skin lists no fragrance in its ingredients.

Anua or Allies of Skin for oily skin?

Both Anua and Allies of Skin offer products on this page that fit oily skin well, with Lovi fit levels reaching High for Anua and Superior for Allies of Skin. Allies of Skin tends to provide a more gentle and non-irritating formula, while Anua stands out for its lightweight, fast-absorbing texture and ability to soothe redness and inflammation.

Anua or Allies of Skin for sensitive skin?

Both brands fit sensitive skin well, as Lovi rates Anua High and Allies of Skin Superior for this skin type. Reviewers note that Allies of Skin provides gentle and effective formulas, while Anua offers soothing and barrier-supporting products without fragrance.

Anua or Allies of Skin for acne-prone skin?

Both brands are great options for acne-prone skin, with Lovi fit levels reaching High for Anua and Superior for Allies of Skin. Anua stands out for its lightweight toners and soothing heartleaf formulas that help calm redness, whereas Allies of Skin is frequently noted for gentle, effective moisturizers and calming serums.

Anua or Allies of Skin for mature skin?

Both brands fit mature skin well, but Allies of Skin has a superior routine fit on this page, while Anua offers great brightening serums and soothing products. Both brands provide fragrance-free formulas.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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