Simple vs A+
Simple and A+ are established skincare brands offering gentle formulations for daily routines. The British line, founded in 1960 and owned by Unilever PLC since 2011, provides moisturizers, makeup removers, cleansers, and toners crafted with niacinamide and glycerin, suiting acne-prone skin and skin with dark spots best. Standout choices include the Kind to Skin Soothing Facial Toner for acne-prone skin, the Micellar Cleansing Water for skin with dark spots, and the Micellar Water for mature skin, where niacinamide reduces hyperpigmentation and improves aging signs while glycerin improves skin hydration and barrier function. Meanwhile, the Indian brand founded in 1990 is widely beloved for its gentle moisturizers and thoughtfully calibrated formulas, featuring the 345 Relief Cream as a standout product for acne-prone skin and suiting sensitive skin best because of its mild composition. While both reliably support daily moisture balance, they differ in their specific heritage, targeted skin concerns, and key ingredient focuses.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
en.wikipedia.orgsec.govprnewswire.comsimple.co.uk
A+ is an Indian skincare brand founded in 1990.
This page compares some of the most popular Simple and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Questions and answers
Simple or A+: which is better?
Simple is the better choice on this page, offering products on this page like the Kind to Skin Soothing Facial Toner that achieves a Superior fit level for mature skin, whereas A+ lists only the 345 Relief Cream with average or low fit levels. Simple products contain glycerin, which helps support skin hydration.
What is the difference between Simple and A+?
Simple features multiple fragrance-free products on this page with High to Superior Lovi fit levels for specific skin types and concerns, whereas A+ includes only the 345 Relief Cream with Average to Low fit levels across skin types. Niacinamide helps reduce skin pigmentation and aging signs.
Simple or A+: which moisturizer is better?
Simple offers lightweight, value-friendly moisturizers with an Average Lovi fit for dry skin, while A+ features the 345 Relief Cream, which also has an Average Lovi fit for dry skin. Glycerin, found across Simple products, helps support skin hydration.
Which is more affordable, Simple or A+?
Simple offers value-friendly moisturizers, while information on A+ pricing is not available on this page.
Which causes fewer breakouts, Simple or A+?
Simple features a High Lovi fit for acne-prone skin on several products on this page, while A+ lists an Average fit for its 345 Relief Cream on acne-prone skin. Both brands are free of fragrance across the products on this page, and glycerin helps support skin hydration.
When was Simple founded and who owns it compared to A+?
Simple was founded in 1960 in the United Kingdom and has been owned by Unilever PLC since 2011, whereas A+ was founded in 1990 in India and is independently owned.
Which products from Simple have a High fit level for sensitive skin?
Simple features two products with a High fit level for sensitive skin on this page: Micellar Cleansing Water and Kind to Skin Soothing Facial Toner.
What are the key ingredients found across Simple products?
The products on this page from Simple feature niacinamide and glycerin as key ingredients. Niacinamide helps reduce skin pigmentation, and glycerin helps keep the skin hydrated.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
