Simple and A+ are established skincare brands from Britain and India that offer gentle moisturizers and thoughtfully calibrated formulas. Simple is deeply loved for its cleansers, toners, and makeup removers featuring niacinamide and glycerin, suiting oily skin and acne-prone skin best. Meanwhile, the Indian brand is widely beloved for its mild composition, which suits sensitive skin best and reliably supports daily moisture balance. Ultimately, they differ in their origin and specific formulations, as the British line targets blemishes and hydration with active ingredients, while the other focuses primarily on gentle, everyday soothing care.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
This page compares some of the most popular Simple and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Simple has a much broader range of products on this page and achieves High to Superior Lovi fit levels for several skin types, whereas A+ features only one moisturizer with average to low fits. Glycerin helps improve skin hydration and barrier function across both brands.
Simple offers a broad range of fragrance-free products on this page with High to Average Lovi fit levels for sensitive and acne-prone skin, while A+ features just one moisturizer with lower fit levels for combination and oily skin.
Simple or A+: which moisturizer is better?
Simple offers a variety of lightweight and value-friendly moisturizers on this page that have an Average Lovi fit for dry skin, whereas A+ features the 345 Relief Cream, which also has an Average fit for dry skin.
Which is more affordable, Simple or A+?
Simple offers value-friendly moisturizers, while affordability details for A+ are not specified on this page.
Which causes fewer breakouts, Simple or A+?
Simple features products on this page with Average fits for acne-prone skin, while the products on this page from A+ also have an Average fit for acne-prone skin. Reviewers note that Simple products sometimes cause breakouts or irritations.
Which brand has more products listed on the comparison page, Simple or A+?
Simple has more products listed on the comparison page than A+, offering multiple options such as micellar waters, cleansers, and moisturizers.
Do any products from either Simple or A+ contain fragrance?
Every product on this page from both Simple and A+ lists no fragrance in its ingredients.
Which skin types does Simple fit best according to its brand-focused routines?
Simple fits oily skin, acne-prone skin, and mature skin best according to its brand-focused routines.
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Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
