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The Ordinary vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and A+ are distinct skincare labels created to address various complexion needs through focused formulations. The Canadian enterprise established in 2016 features serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while the Indian counterpart founded in 1990 is widely beloved for gentle moisturizers and thoughtfully calibrated formulas. The first brand fits dry skin and dry sensitive skin best, with specific solutions for acne-prone, dark-spot, and mature types, whereas the second brand suits sensitive skin best because of its mild composition. They differ primarily in their product ranges and target profiles, though both reliably support daily moisture balance.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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A+ is an Indian skincare brand founded in 1990.

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This page compares some of the most popular The Ordinary and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs A+ products

The Ordinary vs A+ moisturizers

Questions and answers

The Ordinary or A+: which is better?

The products on this page from The Ordinary generally offer a much broader selection and fit dry, dry sensitive, and sensitive skin best, while A+ features only one moisturizer with average to low skin fits. Reviewers frequently note that The Ordinary provides affordable and great value serums that help smooth texture and clear acne.

What is the difference between The Ordinary and A+?

The products on this page from The Ordinary offer a wide selection of serums, toners, and moisturizers that Lovi rates with high or superior fit levels for skin types such as dry and sensitive skin, whereas A+ lists only a single moisturizer with average or low fit levels across skin types.

The Ordinary or A+: which moisturizer is better?

The Ordinary offers a much wider range of moisturizers with high Lovi fit levels for dry and sensitive skin, such as Natural Moisturizing Factors + HA, whereas A+ features only one moisturizer with average fits.

Which is more affordable, The Ordinary or A+?

The products on this page from The Ordinary are frequently noted by reviewers for being affordable and offering great value, whereas the A+ range on this page features only one product without similar value mentions.

When was The Ordinary founded compared to A+?

The Ordinary was founded in 2016 in Canada, while A+ was founded earlier in 1990 in India.

Do any products from The Ordinary or A+ contain fragrance?

Every product on this page from both The Ordinary and A+ lists no fragrance in its ingredients.

Which brand offers more products for dry skin on this page?

The products on this page for The Ordinary offer a high or superior Lovi fit for dry skin across multiple items, whereas A+ lists only one moisturizer with an average fit.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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