Simple and A+ are established skincare brands from Britain and India that offer gentle moisturizers and thoughtfully calibrated formulas. Simple is deeply loved for its cleansers, toners, and makeup removers featuring niacinamide and glycerin, suiting oily skin and acne-prone skin best. Meanwhile, the Indian brand is widely beloved for its mild composition, which suits sensitive skin best and reliably supports daily moisture balance. Ultimately, they differ in their origin and specific formulations, as the British line targets blemishes and hydration with active ingredients, while the other focuses primarily on gentle, everyday soothing care.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
This page compares some of the most popular Simple and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Simple is the stronger choice here because the products on this page achieve high and superior Lovi fit levels for several skin types and include key ingredients like niacinamide and glycerin, whereas A+ features only one moisturizer with average to low fits. Glycerin helps maintain skin hydration, and niacinamide may help control skin aging and pigmentation.
Simple offers a broad selection of fragrance-free products on this page, achieving a Superior Lovi fit for mature skin with its toner and a High fit for sensitive skin, whereas A+ features only one moisturizer with average to low fits. Niacinamide helps reduce skin pigmentation, and glycerin supports skin hydration.
Simple offers a wider range of moisturizers with average Lovi fit across skin types, including lightweight and value-friendly options like Hydrating Light Moisturiser and Water Boost Hydrating Gel Cream, while A+ only features the 345 Relief Cream. Glycerin is a key ingredient across Simple products, helping maintain skin hydration.
Simple offers lightweight and value-friendly moisturizers, while A+ has no affordability mentions on this page.
Which causes fewer breakouts, Simple or A+?
Simple features products on this page that may cause breakouts or irritations as reviewers sometimes note, while A+ has no reported data on breakouts. Niacinamide helps improve skin function.
Simple has been around longer, having been founded in 1960 compared to A+ which was founded in 1990.
Do any of the products from Simple or A+ contain fragrance?
Every product on this page from both Simple and A+ lists no fragrance in its ingredients.
What are the key ingredients found across Simple products?
Simple products feature niacinamide and glycerin as their key ingredients. Glycerin helps improve skin hydration, while niacinamide may help control skin aging and pigmentation.
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Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
