Simple and A+ are established skincare brands offering gentle moisturizers and thoughtfully calibrated formulas designed to support daily moisture balance. The British line is known for cleansers, makeup removers, toners, and moisturizers enriched with niacinamide and glycerin that suit acne-prone and oily skin best, while the Indian brand is widely beloved for mild compositions that suit sensitive skin best. The core difference lies in their formulations, as the former utilizes active ingredients like niacinamide to reduce hyperpigmentation and glycerin to improve barrier function, whereas the latter reliably supports comfort through simpler soothing care.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
This page compares some of the most popular Simple and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Simple offers a much wider range of fragrance-free products on this page, whereas A+ features only one moisturizer. Glycerin helps support skin hydration across Simple formulations.
Simple offers multiple fragrance-free products on this page with High Lovi fit levels for sensitive skin, whereas A+ features only one moisturizer with an Average fit for sensitive skin. Glycerin helps provide hydration in their formulas.
Simple offers more choices with average fit levels across skin types for its lightweight and value-friendly moisturizers, whereas A+'s 345 Relief Cream also achieves an average fit for most skin types but shows lower fit for combination and oily skin. Glycerin helps maintain skin hydration in these products.
Simple offers lightweight and value-friendly moisturizers, whereas the products on this page for A+ do not have pricing highlights mentioned.
Which causes fewer breakouts, Simple or A+?
Simple features products on this page with Lovi fit levels of Average for acne-prone skin, while A+ lists a Lovi fit level of Average for its 345 Relief Cream on acne-prone skin.
Between Simple and A+, which brand was founded earlier?
Simple was founded earlier in 1960 in the United Kingdom, whereas A+ was founded in 1990 in India.
Do either Simple or A+ include fragrance in their products?
Simple and A+ both list no fragrance in the ingredients of the products on this page.
Which brand offers more products listed on the page?
Simple offers more products listed on the page with seven items, whereas A+ lists only one. Glycerin helps improve skin hydration.
Saccharide isomerate · Journal of Cosmetic Dermatology, 2023
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
