Simple and A+ are established skincare brands offering gentle moisturizers and thoughtfully calibrated formulas for daily care. The British line, founded in 1960 and owned by Unilever PLC since 2011, incorporates niacinamide and glycerin to support acne-prone and mature skin, with targeted products like the Kind to Skin Soothing Facial Toner, Micellar Cleansing Water, and Micellar Water. Meanwhile, the Indian line, founded in 1990, relies on a mild composition centered on the 345 Relief Cream to best suit sensitive skin. Ultimately, the former distinguishes itself through active-driven hydration and barrier improvement, whereas the latter reliably maintains a gentle moisture balance.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
This page compares some of the most popular Simple and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Simple is the better choice on this page, offering a wide range of fragrance-free cleansers, makeup removers, and moisturizers featuring key ingredients like niacinamide and glycerin. Niacinamide helps reduce skin pigmentation, while glycerin helps improve skin hydration. Lovi rates Simple's Kind to Skin Soothing Facial Toner as having a Superior fit for mature skin.
Simple offers a wide range of products including gentle makeup removers and lightweight moisturizers, whereas A+ features a single moisturizer on this page called the 345 Relief Cream. Both brands feature no fragrance in their products on this page. Niacinamide helps improve skin tone and aging, and glycerin helps support skin hydration.
Simple offers multiple lightweight and value-friendly moisturizers with average Lovi fit levels across skin types, whereas A+ features the 345 Relief Cream with a low to average fit. Glycerin in these formulas helps support skin hydration.
Simple offers lightweight and value-friendly moisturizers among the products on this page, whereas affordability information for A+ is not provided.
Which causes fewer breakouts, Simple or A+?
Simple offers more varied product options on this page, but reviewers often note that the products on this page may cause breakouts or irritations. A+ features only one moisturizer on this page with an Average Lovi fit for acne-prone skin.
Which brand has a product with a superior Lovi fit level for mature skin?
Simple has a product with a superior Lovi fit level for mature skin, which is the Kind to Skin Soothing Facial Toner. A+ only features a moisturizer that achieves an average fit for mature skin.
How do the founding years and company ownership compare between Simple and A+?
Simple was founded in 1960 in the United Kingdom and has been owned by Unilever PLC since 2011, whereas A+ was founded in 1990 in India and is independently owned.
Which brand offers more products for dry skin listed on the page?
Simple offers more products for dry skin on this page, featuring six different options including cleansers, moisturizers, and a toner, whereas A+ lists only one moisturizer.
Saccharide isomerate · Journal of Cosmetic Dermatology, 2023
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
