Simple vs A+
Simple and A+ are established skincare brands offering gentle formulations for daily routines. The British line, founded in 1960 and owned by Unilever PLC since 2011, provides moisturizers, makeup removers, cleansers, and toners crafted with niacinamide and glycerin, suiting acne-prone skin and skin with dark spots best. Standout choices include the Kind to Skin Soothing Facial Toner for acne-prone skin, the Micellar Cleansing Water for skin with dark spots, and the Micellar Water for mature skin, where niacinamide reduces hyperpigmentation and improves aging signs while glycerin improves skin hydration and barrier function. Meanwhile, the Indian brand founded in 1990 is widely beloved for its gentle moisturizers and thoughtfully calibrated formulas, featuring the 345 Relief Cream as a standout product for acne-prone skin and suiting sensitive skin best because of its mild composition. While both reliably support daily moisture balance, they differ in their specific heritage, targeted skin concerns, and key ingredient focuses.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
en.wikipedia.orgsec.govprnewswire.comsimple.co.uk
A+ is an Indian skincare brand founded in 1990.
This page compares some of the most popular Simple and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Questions and answers
Simple or A+: which is better?
Simple is the better choice on this page, offering products with High or Average Lovi fit levels across multiple skin types, whereas A+ products generally have Average or Low fits. Simple features key ingredients like niacinamide and glycerin, which help improve skin pigmentation and support hydration.
What is the difference between Simple and A+?
Simple offers a broad range of fragrance-free cleansers, makeup removers, and moisturizers with fit levels reaching up to Superior and High for certain skin types, whereas A+ features a single fragrance-free moisturizer with Average or Low fit levels across the skin types on this page. Glycerin helps maintain skin hydration in the products on this page.
Simple or A+: which moisturizer is better?
Simple offers several lightweight, value-friendly moisturizers on this page that generally fit dry skin, while A+ features the 345 Relief Cream, which has an average fit for dry skin. Glycerin helps provide skin hydration, and topical use supports moisture balance.
Which is more affordable, Simple or A+?
Simple stands out for its lightweight, value-friendly moisturizers, while affordability details for A+ are not featured among the products on this page.
Which causes fewer breakouts, Simple or A+?
Simple features products on this page with an average fit for acne-prone skin, while A+ lists a single moisturizer with similar average ratings. Both brands are fragrance-free, but shoppers note that Simple sometimes causes breakouts or irritations.
How does the founding year and country of origin compare between Simple and A+?
Simple was founded in 1960 in the United Kingdom, while A+ was founded in 1990 in India.
Which brand offers products with a High Lovi fit level for sensitive skin, Simple or A+?
Simple offers products with a High Lovi fit level for sensitive skin, such as its Kind to Skin Soothing Facial Toner and micellar waters.
Do products from both Simple and A+ contain fragrance according to their ingredients?
No, every product on this page from both Simple and A+ lists no fragrance in its ingredients.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
