Simple and A+ are established skincare brands from Britain and India that offer gentle moisturizers and thoughtfully calibrated formulas. Simple is deeply loved for its cleansers, toners, and makeup removers featuring niacinamide and glycerin, suiting oily skin and acne-prone skin best. Meanwhile, the Indian brand is widely beloved for its mild composition, which suits sensitive skin best and reliably supports daily moisture balance. Ultimately, they differ in their origin and specific formulations, as the British line targets blemishes and hydration with active ingredients, while the other focuses primarily on gentle, everyday soothing care.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
This page compares some of the most popular Simple and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Simple is the better choice on this page, as it offers a wider range of fragrance-free products with high Lovi fit levels for sensitive and acne-prone skin, whereas A+ features only one moisturizer with average to low fits. Niacinamide helps reduce skin pigmentation, and glycerin helps improve skin hydration.
Simple features multiple fragrance-free products on this page like gentle makeup removers and lightweight moisturizers, whereas A+ includes just one moisturizer called 345 Relief Cream. Lovi gives Simple high to superior fit ratings for specific skin types such as sensitive skin and mature skin, while A+ products on this page have average to low fit levels. Furthermore, the products on this page contain key ingredients like glycerin, which helps hydrate the skin.
Simple offers several moisturizers, such as the Hydrating Light Moisturiser and Water Boost Hydrating Gel Cream, which have an Average Lovi fit level for dry skin. A+ features the 345 Relief Cream, which also has an Average Lovi fit level for dry skin. Glycerin, a key ingredient found in Simple's products, helps improve skin hydration.
Simple offers lightweight and value-friendly moisturizers, whereas information on the pricing of A+ products is not available on this page.
Which causes fewer breakouts, Simple or A+?
Simple offers products on this page with a Lovi fit level of Average for acne-prone skin, while A+ lists an Average fit level for the same skin type with its 345 Relief Cream. Reviewers note that Simple can sometimes cause breakouts or irritations.
Which brand has been around longer and where were they founded, Simple or A+?
Simple has been around longer, having been founded in the United Kingdom in 1960, while A+ was founded in India in 1990.
Do any products from Simple or A+ contain fragrance in their ingredients?
Every product on this page from both Simple and A+ lists no fragrance in its ingredients.
How does the Lovi fit level for dry skin compare between Simple's Hydrating Light Moisturiser and A+'s 345 Relief Cream?
Simple's Hydrating Light Moisturiser has an Average Lovi fit level for dry skin, which matches the Average fit level of A+'s 345 Relief Cream.
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Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
